Welcome!

News Feed Item

Lincoln Collaborates with Aloe Blacc to Create Interactive Music Video Experience

DEARBORN, Mich., Jan. 27, 2014 /PRNewswire/ --

  • The Lincoln Motor Company and pop-soul recording artist Aloe Blacc create an interactive music video that also introduces the automaker and its vehicles to new audiences
  • Unique partnership builds upon Lincoln's recent initiatives in which film, music and inventive storytelling share a common thread with the brand's vision for offering compelling vehicle designs
  • Lincoln supports and encourages innovative ideas and projects that echo its 90-year heritage and passion for the arts, design and thought leadership

The Lincoln Motor Company continues to offer new avenues for potential customers to experience the brand and its vehicles.

Lincoln has teamed with recording artist Aloe Blacc and Interscope Records to create an interactive music video for his new song "Love is the Answer." The video – produced by Legs and directed by Radical Friend – was teased during one of four Lincoln ad spots that aired during Sunday night's Grammy Awards telecast and is available on the Lincoln YouTube channel.  

"Lincoln's long-standing relationship in film is being transformed as we look to attract new audiences," said Andrew Frick, group marketing manager, Lincoln. "By actively participating in this music video's creative process, Lincoln is able to connect with open-minded individuals who want to understand the heritage of our brand while being engaged in unique and unexpected ways."

The collaboration with Blacc is Lincoln's latest approach to surround cultural conversation of its vehicles and amplify the brand's digital content by providing an interactive experience that allows consumers to uncover their own version of the video. Viewers are presented with a unique audiovisual experience that features the MKZ sedan. Various camera-view selections embedded in the video allow viewers to peel back layers in order to seamlessly switch from one angle to another.

"Lincoln is a classic luxury brand but reinventing itself in a very modern way, which I can relate to right now as an artist going through a transformation with my music," Blacc said. "The way the digital experience was shot incorporates this new technology to directly engage with the individual so they become part of the story, and the results are beautiful."

"We were thrilled to partner Aloe with Lincoln in this groundbreaking project marrying video, art and music. Aloe is a visionary artist who can seamlessly integrate creative concepts across any media platform," said Jennifer Frommer, global senior vice president of branded content, Interscope.

The relationship with Blacc builds upon other Lincoln initiatives that involve the music and film industries. Lincoln's "Hello, Again" campaign, an initiative that launched last year with a re-imagined 360-degree, interactive online concert experience featuring award-winning singer/songwriter Beck, introduces consumers to a luxury automotive experience different from the competition.

Additionally, the automaker sponsors the Film Independent Spirit Awards, and recently collaborated with Vanity Fair and Film Independent to support emerging filmmakers in creating a series of original short films that reimagine classic Hollywood themes.

By working with artists who share the brand's passion for art and design, Lincoln is able to create quality content for its digital platforms and series such as "Hello, Again" and The Lincoln Reimagine Project. To view recent works from those campaigns and others, and to learn more about Lincoln's uniquely designed vehicles, visit Lincoln Now.

About Lincoln Motor Company
Lincoln Motor Company is the luxury automotive brand of Ford Motor Company (NYSE: F), committed to creating compelling vehicles with an exceptional ownership experience to match. Lincoln is in the process of introducing four all-new vehicles through 2016. For more information about Lincoln, please visit media.lincoln.comor www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.

About Aloe Blacc
Aloe Blacc will release his major-label debut album Lift Your Spirit on March 11 on XIX Recordings/Interscope Records.  The set follows up Blacc's collaboration as vocalist and co-writer on well-known DJ/producer Avicii's track "Wake Me Up," a song that hit the Top 5 on the Billboard Hot 100 and #1 on its Hot Dance Club Songs and Dance/Electronic Songs charts.  Blacc's five-track Wake Me Up EP came out last September and included an acoustic version of the title track along with new songs, "Love is the Answer," "Can You Do This," "Ticking Bomb," and current single "The Man."  Blacc is featured in the line-up for this April's Coachella festival and will be touring the U.S. this summer with Bruno Mars.

The Lincoln Motor Company teamed with recording artist Aloe Blacc and Interscope Records to create an interactive music video for his new song "Love is the Answer." Photo Credit: Ben Rowland / The Lincoln Motor Company

Video with caption: "The Lincoln Motor Company teamed with recording artist Aloe Blacc and Interscope Records to create an interactive music video for his new song 'Love is the Answer.'" Video available at: https://www.youtube.com/watch?v=a6v6XPvu364

Image with caption: "The Lincoln Motor Company teamed with recording artist Aloe Blacc and Interscope Records to create an interactive music video for his new song "Love is the Answer." Photo Credit: Ben Rowland / The Lincoln Motor Company." Image available at: http://photos.prnewswire.com/prnh/20140127/DE52792

Follow us on Facebook at facebook.com/lincoln

SOURCE The Lincoln Motor Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...