Click here to close now.


News Feed Item

Armitron is an Official Sponsor of ESPN's Tenth Annual Super Bowl Party

LONG ISLAND CITY, N.Y., Jan. 27, 2014 /PRNewswire-iReach/ -- Armitron, the official watch of The New York Yankees is proud to be an official Sponsor of ESPN's Tenth Annual Super Bowl Party, called "ESPN the Party", on January 31st in NYC.


ESPN, in partnership with Armitron and other party sponsors are hosting this tenth annual Super Bowl party, rebranded ESPN THE PARTY, in conjunction with the release of ESPN The Magazine's Music Issue. The event will celebrate the love affair between sports and music. ESPN THE PARTY will feature special performances by 2014 Grammy Award Nominees Robin Thicke and Kendrick Lamar along with music by Multiple Grammy Award Winner Jermaine Dupri.

Guests can follow the action all night on ESPN's Microsite, @ESPNMag, and use the hashtag#ESPNTHEPARTY to chat with other fans as well as athletes, celebs, brands, and other VIPs. Guests and fans can also follow @ArmitronWatches for an inside look at what is sure to be a memorable event and use the hashtag #MAKETIME to keep track of all the action.

"We are honored to join ESPN in conjunction with #ESPNTHEPARTY in its celebration of the biggest weekend in sports. This union, that has been developed over years of mutual success, expresses the foundation of our brand to be on the leading edge of sports timekeeping," said SVP of Marketing, Jerry Dikowitz.

ESPN will take over Lower Manhattan's Pier 36/Basketball City–just a few miles from MetLife Stadium, host of Super Bowl 48.  Guests will mingle with athletes, celebrities, and ESPN talent in our hometown of NYC for a uniquely ESPN experience. "New York State of Mind" themed décor will include a 40ft red carpet; bright lights, skyscrapers, and a starry skyline, welcoming our guests to our home and making it feel as though they have stepped onto ESPN's pages and screens.

"We are excited to partner with Armitron Watches for this year's event and for years to come. During the biggest weekend in sports, this union is a natural collaboration bringing lifestyle and fashion to the world of sports and music," said ESPN.

About Armitron

Armitron has been creating a distinctive line of the best-priced quality men's and women's watches for more than 50 years. We have come to know how precious time is. Making time for family, time for friends and time for carving your own path in life is an immeasurable gift that Armitron recognizes with our boundless collection of precision timepieces for discerning men and women of all lifestyles.

The Armitron brand has developed its reputation based on the enduring quality and up-to-the-minute styling of its watches. Each timepiece offers exceptional value with the finest details and remarkable features such as genuine diamonds, Swarovski crystals, chronograph movements, solid stainless steel and exotic leathers. Whether it's an everyday timepiece for a loved one or a special occasion accessory for yourself, Armitron has just the right watch to give the gift of time.

Media Contact: Nicole Kelly, E.Gluck Corporation, 718-784-0700, [email protected]

News distributed by PR Newswire iReach:

SOURCE Armitron

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.