Click here to close now.


News Feed Item

North Carolina startup to be represented during the Big Game in New Jersey this weekend

YILLIO's route-based search engine will help fans find and connect with local merchants and attractions

RALEIGH, N.C., Jan. 27, 2014 /PRNewswire/ -- YILLIO, a North Carolina route-based startup, has partnered with the Greater Newark Convention and Visitors Bureau in advance of The Big Game this Sunday. Football fans and visitors traveling throughout the New Jersey and New York region can now search for and connect with local businesses along their routes.

"As the excitement continues to build for Super Sunday, football fans are starting to recognize the extra special flavor of having it in the New Jersey and New York City region," stated Michael Davidson, executive director of the Greater Newark Convention and Visitors Bureau. "Over 400,000 football fans are expected to attend game week activities, travelling to and from different events. Using YILLIO, fans will have a unique way to search for local restaurants, shopping, gas and other points of interests."

Using YILLIO's free app on iPhone or Android mobile devices, users are able to discover restaurants, shopping, nightlife, entertainment, and even find the cheapest gas on their commute to work, a weekend getaway, or traveling to and from the Big Game.

YILLIO's patented route-based search engine and social map uses location, navigation, and a variety of contextual inputs to match mobile users with relevant places, offers, discounts, and consumer shared information along plotted or contemplated routes. Merchants can sign up to participate without cost and can create a real-time advertising message for commuters and drivers before they pass them by.

"We are thrilled to launch YILLIO this week. This year's Big Game promises to be unlike any other and will serve as an incredible opportunity to build momentum," said Tully Ryan, co-founder and president of YILLIO. "Just the thought of providing fans, visitors, and merchants a new way to engage using our route-based search engine and social map is exciting, and doing it during this week makes it just a little bit more special."

How It Works
Things a user can do today with YILLIO:

  • Plot a route
  • Save a destination
  • Search along a route plotted to saved destination
  • Search along the entire route
  • Search based on business categories
  • User determines how far they are willing deviate off of the route to visit a business
  • Results are based on user preferences
  • See real time gas prices at over 175,000 gas stations nationwide
  • YILLIO automatically highlights the cheapest gas along your route
  • See real time messages from merchants
  • Merchants have the option to offer specials, promotions and coupons
  • Select merchants and add them as waypoints along the route for easy navigation
  • If merchant offers a coupon, a user simply shows phone at checkout to save
  • You don't need to plot a route to use YILLIO, in follow-me mode, user sees approaching merchants along your way

Delivering Value to Merchants
Brick-and-Mortar merchants are able to register and set-up business locations and post unlimited Marquee Messages for Free. Merchants using YILLIO's route-based marketing solutions are improving their mobile advertising relevancy and efficiencies.

YILLIO is route-based search engine and social map helping everyone discover, save and share favorite places and deals along their routes. In real-time, merchants share specials, promotions, coupons, events, and gas prices so everyone can see what's happening along the way and where they may want to stop. Underlying YILLIO is a sophisticated patented route-based social network that uses location, navigation and a variety of contextual inputs to match mobile consumers with relevant places, offers and discounts. For more information, go to



More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The revocation of Safe Harbor has radically affected data sovereignty strategy in the cloud. In his session at 17th Cloud Expo, Jeff Miller, Product Management at Cavirin Systems, discussed how to assess these changes across your own cloud strategy, and how you can mitigate risks previously covered under the agreement.
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
SYS-CON Events announced today that Catchpoint, a global leader in monitoring, and testing the performance of online applications, has been named "Silver Sponsor" of DevOps Summit New York, which will take place on June 7-9, 2016 at the Javits Center in New York City. Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.Founde...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
"eFolder does a lot of different things but we protect data and we are focused on protecting data no matter where it resides," explained Carlo Tapia, Product Marketing Manager at eFolder, in this interview at Cloud Expo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Cloud computing is unquestionably one of the driving forces of DevOps, as the automation of operations transforms enterprise software development. DevOps, however, is more than a technology trend, as it represents a move toward silo-busting, self-organizing horizontal teams that drive business velocity. At the same time, enterprise Digital Transformation represents an upheaval across the enterprise, as customer preferences and behavior drive enterprise technology decisions. This transformation ...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment proces...
In demand-intensive mobile and web applications, an emerging pattern is to host the Systems of Engagement in the cloud (for maximum responsiveness) but keep the Systems of Record with the other important business systems in the company datacenter, often on a tightly secured mainframe. But what about the space in between? In this IBM Redpaper publication, we show that the IBM Bluemix cloud platform offers technologies that make it easy for cloud-based SoEs to securely connect to on-premises IBM...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
OpsHub, Inc. has announced enhanced support for DevOps and Migration for both Team Foundation Server and Visual Studio On-line in a heterogeneous environment. With added support for build and release entities in OpsHub Integration Manager (OIM) Microsoft customers can now leverage Visual Studio build and release services to manage DevOps processes in a heterogeneous environment. With the enhanced support customers can manage the DevOps process in Team Foundation Server while undertaking activit...