News Feed Item

Market Focus: Trends and Developments in the Ice Cream Sector in the US

NEW YORK, Jan. 27, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Market Focus: Trends and Developments in the Ice Cream Sector in the US

Product Synopsis

This report provides a concise overview of the Ice Cream market in the US. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?
This overview of the consumer and market dynamics of the US Ice Cream sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Indulgence is the most important motivation in the US Ice Cream market, which shows the need for manufacturers to produce new flavors and types of Premium Ice Cream with different ingredients.

What are the key drivers behind recent market changes?
The desire to consume products that help them relax and better enjoy personal time, are additional key touch points for consumers that should be used to drive product benefits and communications.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the US's Ice Cream sector. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Features and Benefits

Analysis of consumer behaviour, economic conditions, and demography reveals emerging opportunities in the US Ice Cream sector.

Key growth categories are highlighted by analysing the market dynamics of major Ice Cream categories.

Market shares are provided for the leading brands and private label across Ice Cream categories.

An overview of packaging trends in the Ice Cream sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

Rising disposable income and urban culture has resulted in an increasing demand for premium ice cream among consumers.

Fun & Enjoyment is the third most valuable consumer trend impacting the Ice Cream market in the US, followed by Value conscious consumer trends. Companies are increasingly associating fun and enjoyment with Ice Cream through innovation in colors and flavors; retailer's private label strategies are targeting value conscious consumer trends.

Rising disposable incomes and a growing economy help consumers to spend on products that offer a more enjoyable experience.

Small portion snacking allows consumers a special moment to them self, which is being targeted by Companies with small portion multi-pack product lines.

Private Label's Premium and variety flavors are increasingly seen in Wal-Mart and Kroger, indicating shift from "me-too" products, towards premiumization and direct competition with branded products.

Key Highlights

Ice Cream manufacturers are focusing on provenance and creating premium products in standard flavors, such as Vanilla, Chocolate and Strawberry, through the use of high-end ingredients.

An increasing health-consciousness is leading to a growth in demand for products with functional and natural ingredients, and healthier options, such as smaller portion sizes and lower levels of fat and calories.

Private label ice cream products are gaining importance, and are poised for higher growth in the coming years. More than 50% of the Ice Cream is sold though Hypermarkets & Supermarkets.

The Ice Cream market in the US is facing competition from substitute products such as frozen yogurt and cheese cake. An awareness of the health benefits of soya and dairy products, like frozen yoghurt, is high and as a result, demand for soya and dairy-based frozen desserts will rise in the future as they are increasingly positioned to benefit from growing health concerns.
Country context
-          Growing proportion of affluent Millennial population in the US

-          Food and Grocery retail sales are concentrated in national chains
-          Hypermarkets and Supermarkets account for the largest share of sales in the US Ice Cream market
-          Improving economic conditions will drive the food services market in the US
Consumer Overview
-          Older population is driving the consumption of Ice Cream in US
-          Ice cream manufacturers should focus their strategies towards teens, Mid Lifers and above age groups
-          Indulgence is the major trend driving the American Ice Cream consumers
Sector Analysis
-          The market has grown steadily over the last five years and this is set to grow wit h the same rate.
-          Artisanal and Take-home Ice Cream categories are growing faster than Impulse Ice Cream.
Brands and Private Labels
-          Higher penetration of private label products in Take-home Ice Cream market
-          Key companies by category
Packaging Insight
-          Paper and Board is the most preferred form of packing material in Ice Cream market giving convenience to customer
-          Rising consumption and growing trend towards small packaging of Ice Cream products will drive changes in packaging demand by 2017
Future Outlook- four key trends in the US's Ice Cream sector
-          Premiumizationand differentiation in Ice Cream is gaining popularity
-          Need to address the health concerns associated with eating Ice Cream
-          Growing market for private label products
-          Tough competition from Dairy and Soya alternatives
Data Appendix and Summary Methodology

To order this report: Market Focus: Trends and Developments in the Ice Cream Sector in the US

Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Successful transition from traditional IT to cloud computing requires three key ingredients: an IT architecture that allows companies to extend their internal best practices to the cloud, a cost point that allows economies of scale, and automated processes that manage risk exposure and maintain regulatory compliance with industry regulations (FFIEC, PCI-DSS, HIPAA, FISMA). The unique combination of VMware, the IBM Cloud, and Cloud Raxak, a 2016 Gartner Cool Vendor in IT Automation, provides a co...
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

Apache Hadoop is a key technology for gaining business insights from your Big Data, but the penetration into enterprises is shockingly low. In fact, Apache Hadoop and Big Data proponents recognize that this technology has not yet achieved its game-changing business potential. In his session at 19th Cloud Expo, John Mertic, director of program management for ODPi at The Linux Foundation, will explain why this is, how we can work together as an open data community to increase adoption, and the i...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.