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Global Energy Drinks Report 2013

LONDON, Jan. 27, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

Global Energy Drinks Report 2013


Product Synopsis

Published by Canadean, the Global Energy Drinks Report 2013 provides a detailed analysis of the Energy Drinks market, with global, regional and individual country data including forecasts to 2016.

Introduction and Landscape

Why was the report written?
The Global Energy Drinks Report 2013 is an essential guide for anyone with an interest in the global Energy drinks market and forms part of Canadean's best selling series of global soft drinks reports.

What is the current market landscape and what is changing?
Energy drinks overtook iced/rtd coffee drinks in 2011 and no longer represent the smallest category in the soft drinks spectrum.

What are the key drivers behind recent market changes?
Average global per capita consumption remains low at just over one litre, but the level is growing year on year and has doubled since 2006. As energy drinks tend to carry a relatively high price per litres, they attract significant new supplier attention. Brand proliferation is consequently high, but few products attain lasting success.

What makes this report unique and essential to read?
The Global Energy Drinks Report for 2013 comprises of data tables and supporting text, providing information at a global, regional and country level. The report is compiled from Canadean's extensive global soft drinks databases which are researched individually by country using our specialist researchers 'on the ground'. Comprising of 82 individual country profiles and 8 regional overviews, plus a global summary, the Global Energy Drinks Report provides an invaluable guide to the latest trends in the energy drinks category worldwide.

Key Features and Benefits

Data includes energy drinks consumption volumes(million litres and litres per capita) from 2007 to 2012, plus forecasts to 2016 by country. 

Percentage markets shares are provided for segmentation data, packaging data and distribution (2011 and 2012 actuals, plus 2013forecasts).

Leading companies' market shares for 2011 and 2012 are provided.

A market valuation is provided for each country and, where applicable, new products in 2012 are identified by country.

Supporting text includes commentary on current and emerging trends, segmentation, packaging, distribution, pricing/valuation and where applicable, functional products and private label.

Key Market Issues

Two thirds of total energy drinks volume was carbonated in 2012, slightly less than 2011. The carbonated segment has been losing share since 2009, influenced by still product gains in North America.

As in the preceding seven years, low calorie products comprised just 4% of the energy drinks category in 2012. The macho image linked to energy drinks is a potential influence here.

Key Highlights

Assisted by a broadening range of pack sizes (from 5cl to in excess of 50cl) metal can captured the most volume (61%) in 2012. But PET has become the most dynamic packaging material, having risen from a 10% share in 2007 to 19% in 2012.

In 2012 68% of volume comprised of original energy flavoured products, a large but shrinking share, having been over 80% prior to 2004. Amongst other single flavours lemon (3%) was the most popular in 2012, followed by orange and then coffee.
CONTENTS

Executive Summary
Global and Regional Summaries - Energy Drinks Data Tables
REGIONS: Africa, Asia, Australasia, East Europe, Latin America (Latam), Middle East North Africa (MENA), North America, West Europe
Consumption (Million Litres) By Global/Region/Country, 2007-2016F
Litres per Capita Consumption By Global/Region/Country, 2007-2016F
8oz Servings per Capita Consumption By Global/Region/Country, 2007-2016F
Consumption (Million Cases) By Global/Region/Country, 2007-2016F
Share of Consumption by Segment: Top Flavours, By Global/ Region/Country 2011-2013F
Share of Consumption by Segment: Still vs Carbonated, 2011-2013F
Share of Consumption by Top Packaging Materials, By Global/Region/Country 2011-2013F
Share of Consumption by Segment: Refillable vs Non-Refillable, By Global/ Region/Country 2011-2013F
Share of Distribution: Off-Premise (Retail/At Home) vs. On-Premise (Away from Home), By Global/Region/Country 2011-2013F
Country Profiles
Table - Sports Drinks Key Facts
Market Size - Consumption Million Litres, Litres Per Capita, 2012
Growth - CAGR% 07-11, CAGR % 11-12, CAGR% 12-13F
Market Value (at Consumer Price), Local Currency/US$, 2012
Segmentation - RTD/non-RTD, % Market Share, 2012
Distribution - Off-Premise/On-Premise, % Market Share, 2012
Packaging - Material, % Market Share, 2012
Chart - Iced Coffee Leading Trademark Owners, 2012
Commentary
Current and Emerging Trends
Outlook
Segmentation
Functional Products
Private Label/Private Label Producers
Marketing
Pricing/Valuation
Packaging
Distribution
Sports Drinks New Products 2012
Data Tables
Consumption, Million Litres/Litres Per Capita, 2007-2016F
Segments: Flavour, Still vs Carbonated, RTD,% Market Share, 2011-2013F
Packaging: Material / Non-Refillable vs Refillable / Multi Serve vs Single Serve, % Market Share, 2011-2013F
Distribution: Off-Premise vs On-Premise, % Market Share, 2011-2013F
Leading Companies, % Market Share, 2011-2012
AFRICA: Nigeria, South Africa.
ASIA: China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam.
AUSTRALASIA: Australia, New Zealand.
EAST EUROPE: Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Poland, Romania, Russia, Serbia, Slovak Republic, Slovenia, Turkey, Ukraine.
LATAM: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, Venezuela.
MENA: Bahrain, Egypt, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Tunisia, United Arab Emirates.
NORTH AMERICA: Canada, United States of America.
WEST EUROPE: Austria, Belgium , Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal , Republic of Ireland, Spain, Sweden, Switzerland, United Kingdom.
Population
Methodology
Product Definitions
Packaging Definitions
Glossary

List of Tables

Table 1: Global Energy Drinks Consumption (Million Liters) By Region, 2007-2013F 24
Table 2: Global Energy Drinks Consumption (Million Liters) By Region, 2014F-2016F 25
Table 3: Global Energy Drinks Liters per Capita Consumption By Region, 2007-2016F 26
Table 4: Global Energy Drinks 8oz Servings per Capita Consumption By Region, 2007-2016F 27
Table 5: Global Energy Drinks Consumption (Million Cases) By Region, 2007-2013F 29
Table 6: Global Energy Drinks Consumption (Million Cases) By Region, 2014F-2016F 29
Table 7: Global Energy Drinks Share of Consumption by Segment: Top Flavors, 2012 - 2013F 29
Table 8: Global Energy Drinks Share of Consumption by Segment: Still vs Carbonated, 2011-2013F 30
Table 9: Global Energy Drinks Share of Consumption (Million Liters) by Segment: Top Packaging Materials, 2011 30
Table 10: Global Energy Drinks Share of Consumption (Million Liters) by Segment: Top Packaging Materials, 2012 30
Table 11: Global Energy Drinks Share of Consumption (Million Liters) by Segment: Top Packaging Materials, 2013F 31
Table 12: Global Energy Drinks Share of Consumption by Segment: Refillable vs Non-Refillable, 2011-2013F 31
Table 13: Global Energy Drinks Share of Consumption by Segment: Off-Premise vs On-Premise, 2011-2013F 31
Table 14: Africa Energy Drinks Data Revisions Summary 33
Table 15: Africa Energy Drinks Data Revision Rationale For Change 33
Table 16: Africa Energy Drinks Consumption (Million Liters) By Country, 2007-2013F 35
Table 17: Africa Energy Drinks Consumption (Million Liters) By Country, 2014F-2016F 35
Table 18: Africa Energy Drinks Liters per Capita Consumption By Country, 2007-2016F 36
Table 19: Africa Energy Drinks 8oz Servings per Capita Consumption By Country, 2007-2016F 38
Table 20: Africa Energy Drinks Consumption (Million Cases) By Country, 2007-2013F 39
Table 21: Africa Energy Drinks Consumption (Million Cases) By Country, 2014F-2016F 39
Table 22: Africa Energy Drinks Share of Consumption by Segment: Top Flavors, 2012 - 2013F 40
Table 23: Africa Energy Drinks Share of Consumption by Segment: Still vs Carbonated, 2011-2013F 40
Table 24: Africa Energy Drinks Share of Consumption by Segment: Top Packaging Materials, 2011 40
Table 25: Africa Energy Drinks Share of Consumption by Segment: Top Packaging Materials, 2012 40
Table 26: Africa Energy Drinks Share of Consumption by Segment: Top Packaging Materials, 2013F 40
Table 27: Africa Energy Drinks Share of Consumption by Segment: Refillable vs Non-Refillable, 2011-2013F 41
Table 28: Africa Energy Drinks Share of Consumption by Segment: Off-Premise vs On-Premise, 2011-2013F 41
Table 29: Nigeria Energy Drinks Consumption, 2007-2013F 48
Table 30: Nigeria Energy Drinks Consumption Forecast, 2014F-2016F 48
Table 31: Nigeria Energy Drinks Segments, 2011-2013F 49
Table 32: Nigeria Energy Drinks Packaging, 2011-2013F 49
Table 33: Nigeria Energy Drinks Distribution, 2011-2013F 49
Table 34: Nigeria Energy Drinks Leading Companies, 2010-2012 50
Table 35: South Africa Energy Drinks Consumption, 2007-2013F 56
Table 36: South Africa Energy Drinks Consumption Forecast, 2014F-2016F 57
Table 37: South Africa Energy Drinks Segments, 2011-2013F 57
Table 38: South Africa Energy Drinks Packaging, 2011-2013F 58
Table 39: South Africa Energy Drinks Distribution, 2011-2013F 58
Table 40: South Africa Energy Drinks Leading Companies, 2010-2012 58
Table 41: Asia Energy Drinks Data Revisions Summary 61
Table 42: Asia Energy Drinks Data Revision Rationale For Change 61
Table 43: Asia Energy Drinks Consumption (Million Liters) By Country, 2007-2013F 63
Table 44: Asia Energy Drinks Consumption (Million Liters) By Country, 2014F-2016F 64
Table 45: Asia Energy Drinks Liters per Capita Consumption By Country, 2007-2016F 65
Table 46: Asia Energy Drinks 8oz Servings per Capita Consumption By Country, 2007-2016F 66
Table 47: Asia Energy Drinks Consumption (Million Cases) By Country, 2007-2013F 68
Table 48: Asia Energy Drinks Consumption (Million Cases) By Country, 2014F-2016F 68
Table 49: Asia Energy Drinks Share of Consumption by Segment: Top Flavors, 2012 - 2013F 69
Table 50: Asia Energy Drinks Share of Consumption by Segment: Still vs Carbonated, 2011-2013F 69
Table 51: Asia Energy Drinks Share of Consumption by Segment: Top Packaging Materials, 2011 70
Table 52: Asia Energy Drinks Share of Consumption by Segment: Top Packaging Materials, 2012 70
Table 53: Asia Energy Drinks Share of Consumption by Segment: Top Packaging Materials, 2013F 71
Table 54: Asia Energy Drinks