Welcome!

News Feed Item

Worldhotels Embarks on "The Customer Journey" in 2014

FRANKFURT, Germany, January 27, 2014 /PRNewswire/ --

Together with more than 350 hoteliers, sales representatives and industry experts from all over the world, Worldhotels has kicked-off the year with its 2014 Global Annual Conference. Under the banner of "The Customer Journey", the global group for independent upscale hotels has launched its new strategy, designed to drive guest experience and incremental revenue for its hotels.

During the gathering, which was held at the Monte-Carlo Bay Hotel & Resort in Monaco from 16th to 18th January, Worldhotels' Vice President Global Marketing and Sales, Paulo Salvador, gave an outlook on the group's new initiatives for the year. These include the launch of Worldhotels' Global Loyalty Programme in April, the revamp of its quality and training offerings in cooperation with IFH, and several Sales & Marketing activities targeting luxury and leisure guests.

"'The Customer Journey' marks the next step in our strategy going forward," explains Salvador. "In the past years, we have put the focus on reinforcing the power of our global brand to end consumers by introducing a new brand identity.  In doing so, we have revamped all our communication channels, be it our website worldhothotels.com, our advertisement and PR approach or our E-commerce and Social Media strategy. Now that we've completed this metamorphosis, we can capitalise on our strong brand recognition to maximise customer experience, and ultimately connect with our guests."

In his keynote speech, Robert Hornman, Managing Director at Worldhotels, also outlined the importance of quality for the group. In line with its ambitious objective to become the epitome for high-quality independent hotels worldwide, it will not only work on maximising its service delivery to guests, but also reshape its growth strategy. Having reached a critical mass with almost 500 hotels in 250 destinations and 65 countries worldwide, the group now sees itself in a strong position to put quality front and centre, by focusing on growing in quality rather than in quantity.

"In the quest for customer loyalty, quality is key," comments Hornman. "To meet our guests' high expectations, we constantly work on improving our hotel portfolio as well as the group-wide quality and education offerings we provide to our hotels. Our own Global Loyalty Programme is another crucial resource to increase guest retention, giving us the opportunity to provide tailored services to our guests in accordance with their individual needs and travel behaviour."

Established in 1971, the Worldhotels Annual Conference has become invaluable to the group's hotels by not only providing local and global market travel industry updates and insights into market trends, but also offering opportunities and solutions. Guest speakers at the 2014 conference included the number one authority on loyalty, Stowe Shoemaker, Dean at University of Nevada; Jason Peacock, Senior Manager Parterships & Benefits Global Network & International Card Services at American Express; Jos Jumelet, Senior Consultant at Lausanne Hospitality Consulting; Patrick Bosworth, Co-Founder & CEO of Duetto; as well as senior executives from IFH, Stream2, and Pangaea.

Media contact:

Veronika Bahnmann
Worldhotels
+49(0)69-660-56 - 259
[email protected]  

 

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
SYS-CON Events announced today that Calligo has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo is an innovative cloud service provider offering mid-sized companies the highest levels of data privacy. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalized support service from its globally located cloud platfor...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...