|By PR Newswire||
|January 27, 2014 12:55 PM EST||
LONDON, Jan. 27, 2014 /PRNewswire-iReach/ -- The current high street model for optometry is bowing under pressure, with more and more practices closing down every year. The emphasis on sales rather than eye care is no good for anyone - opticians are being squeezed out by a business model that doesn't work, and consumers are being sold a false perception of the value of proper eye examinations.
Opticians have become increasingly sales-driven - trying to attract customers with discounts, promotions and low prices. The majority of staff are unqualified sales assistants, and performance is measured by conversion rates. Clinical care has been devalued thanks to free eye test campaigns, and professionals are being pressured into spending shorter and shorter chair time with their patients.
In a bid to survive, many opticians are becoming more clinically specialised - studying for additional qualifications and/or investing in expensive technology in order to differentiate themselves from their competitors. But the cost of all this has to be met somehow, for example by charging more for examinations - and that is counter-intuitive to the current high street model.
Another threat to opticians is the availability of automated eye-testing technology. Steffan Rygaard, Founder and Managing Director of Visiondirect.co.uk, says: "Self-testing equipment and software are continuously being developed. An eye test requires both objective and subjective results, and both are not far off being completed by automation. You can download software to your mobile device and generate a prescription which is good enough to know your reading correction. Automated testing kiosks and booths are already in existence. High street opticians could end up as glorified salespeople."
But there is a major concern about this technology. Many eye diseases and other conditions can only be detected by a qualified optician through a comprehensive eye examination, carrying out vital tests that simply cannot be replicated by a machine. Opticians play a crucial role in primary care and the public depend on them to detect conditions such as cataracts, glaucoma, diabetic retinopathy and age-related macula degeneration. In an increasingly ageing population, these are all becoming more widespread.
In the context of providing the essential healthcare function of early detection, diagnosis, treatment and management, it's clear that compromising the value of opticians is not in the public's best interests. But if opticians are to uphold their profession of looking after the health of people's eyes, then the business model is going to have to change. At the moment it's just not viable; opticians and the institutions representing them have mixed interests.
Consumer power plays a huge part in the current business model. Rygaard says: "The power of the consumer is far stronger than any governing force in the UK marketplace. Margins will be eroded from all angles. Contact lenses, and in fact all eye wear, will become cheaper and cheaper. The consumer wants to pay the lowest price and search engines, comparison sites and forums will catalyse this forward. Competition will mean that companies will continuously try to buy products from the lowest sources."
But if this is allowed to continue, the situation will become completely unsustainable. Could separating the clinical and commercial aspects of optometry be the answer? This would allow high standards of patient care to continue in a clinical setting - off the high street - and retailers to compete separately on prices and sales.
Rygaard certainly believes that there is a need for change: "I don't see how the future high street optician can compete without majorly evolving. The optician needs to be much more specialised. The future means that testing and screening becomes clinical and less high street. The product will be a fight for margins and slimming down your cost base. On a time scale, I predict it is likely to change within 10 years."
By separating the clinical and retail practices, the future of optometry could be much brighter for everyone. Rygaard says: "I believe the opticians and their services should to be protected to the extent that they are valued by the public, and profitable enough as standalone service providers without the need for retail/commercial sales to enter the equation. This is a win/win situation for the public and the professionals."
Written by Parag Patel for Visiondirect.co.uk
Media Contact: Gareth Woods, Visiondirect.co.uk, 0044-(0)8447454545, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Aug. 4, 2015 06:45 PM EDT Reads: 220
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Aug. 4, 2015 06:45 PM EDT Reads: 240
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Aug. 4, 2015 05:30 PM EDT
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 17th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Com...
Aug. 4, 2015 05:00 PM EDT Reads: 111
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Aug. 4, 2015 03:00 PM EDT Reads: 574
Scrum Alliance has announced the release of its 2015 State of Scrum Report. Almost 5,000 individuals and companies worldwide participated in this year's survey. Most organizations in the market today are still leading and managing under an Industrial Age model. Not only is the speed of change growing exponentially, Agile and Scrum frameworks are showing companies how to draw on the full talents and capabilities of those doing the work in order to continue innovating for success.
Aug. 4, 2015 02:45 PM EDT
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Aug. 4, 2015 02:00 PM EDT Reads: 392
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at @DevOpsSummit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, presented a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mocku...
Aug. 4, 2015 01:30 PM EDT Reads: 101
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Aug. 4, 2015 01:00 PM EDT Reads: 295
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Aug. 4, 2015 12:00 PM EDT Reads: 116
Graylog, Inc., has added the capability to collect, centralize and analyze application container logs from within Docker. The Graylog logging driver for Docker addresses the challenges of extracting intelligence from within Docker containers, where most workloads are dynamic and log data is not persisted or stored. Using Graylog, DevOps and IT Ops teams can pinpoint the root cause of problems to deliver new applications faster and minimize downtime.
Aug. 4, 2015 11:45 AM EDT
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Aug. 4, 2015 11:30 AM EDT Reads: 121
Learn how you can use the CoSN SEND II Decision Tree for Education Technology to make sure that your K–12 technology initiatives create a more engaging learning experience that empowers students, teachers, and administrators alike.
Aug. 4, 2015 09:30 AM EDT Reads: 120
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Aug. 4, 2015 08:45 AM EDT Reads: 265
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Aug. 4, 2015 07:00 AM EDT Reads: 227