Welcome!

News Feed Item

Social TV, 6th edition: Comprehensive Analysis of the Social TV Market

DUBLIN, Ireland, January 27, 2014 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/34kdfp/social_tv_6th) has announced the addition of the "Social TV, 6th edition: Comprehensive Analysis of the Social TV Market" report to their offering. 
     (Logo: http://photos.prnewswire.com/prnh/20130307/600769 )

In-depth analysis of the Social TV market in a comprehensive report

In the run-up to Twitter's IPO, Twitter and Facebook are locked in an increasingly fierce battle over the commercial future of Social TV - how television viewers discuss and engage with TV programming and advertising via social networks.

This spontaneous viewer behaviour, enabled by the boom in social media, smartphones and tablets, is impacting the global television-advertising ecosystem: ratings, tune-in, commercials, sponsorship, programming, formats and distribution.

The rival social networks are continuously launching multiple Social TV initiatives:

  • Creating innovative Social TV features for their users
  • Developing new business opportunities
  • Striking key international partnerships with multiple broadcasters, advertisers and distributors


Twitter's Amplify product, for instance, shows its users instant replays of exciting sports highlights embedded in a tweet, and gains Twitter and the broadcaster revenue from sponsor pre-roll ads.

Broadcaster partners include CBS, NBCUniversal, Viacom (US and international), ESPN and TF1, with sponsors such as AT&T, Coke Zero, Ford, General Electric and Unilever.

Facebook's Public Feed and Keyword Insights data tools enable broadcasters to engage Facebook users by displaying their real-time reactions and opinions within TV shows, which also gives the social network valuable on-air promotion.

Partners include ABC, BSkyB, CNN, Fox Sports and NBC, for Dancing with the Stars, sports and news programming.



Key Topics Covered: 

Executive Summary: Has Twitter Won The Battle For Social Tv?

1. Why Twitter Hasn't Won The Battle For Social Tv Just Yet

2. Twitter And Tv

3. Facebook And Tv

4. Social Tv Providers As Competitors

5. Broadcasters Positioning Against Facebook And Twitter

6. Critiques Of Social Tv

7. Risk Factors For Social Tv

8. Broadcasters Boost Tv Ratings And Revenue

9. Social Marketing Of Tv Shows And Channels

10. Broadcaster Apps And Integrating Social Tv

11. Sponsorship, Web Ads And Transactional Revenues

12. Producers Enhance Tv Shows With Social Media

13. Pay-Tv Operators: Video Chat And Social Recommendation

14. Television Advertising, Twitter And Facebook

15. Social Tv Advertising Campaigns

16. Company Profiles Of Social Tv Providers


Companies Mentioned:

  • A&E
  • Abc
  • Actv8.Me
  • Amc
  • At&T U-Verse
  • Arktan
  • Audi
  • Bbc
  • Bet
  • Bluefin Labs
  • Bravo
  • Budweiser
  • Cbs
  • Channel 4
  • Coca-Cola
  • Comcast
  • Connectv
  • Cox Communications
  • Dijit (Nextguide)
  • Discovery Networks
  • Dish Network
  • Doritos
  • Ex Machina
  • Facebook
  • Fox Broadcasting
  • Fremantlemedia
  • Getglue
  • Hbo
  • Itv
  • Intonow (Yahoo)
  • Kraft Foods
  • Kwarter
  • Lexus
  • Lincoln
  • Mtv
  • Mercedes-Benz
  • Mobile
  • Nbcu
  • Nielsen And Nm Incite
  • Pepsi
  • Red Bull
  • Rimmel
  • Sectors
  • Shazam
  • Showtime
  • Snappytv
  • Socialsamba
  • Syfy
  • Tf1
  • Tok.Tv
  • Tvplus
  • Technology
  • Telemundo
  • Thuuz
  • Tomorrowish
  • Toyota
  • Trendrr
  • Turner Broadcasting
  • Tvtak
  • Twitter
  • Usa Network
  • Univision
  • Vw Golf
  • Verizon Fios Tv
  • Viacom
  • Viggle
  • Zeebox


For more information visit http://www.researchandmarkets.com/research/34kdfp/social_tv_6th


Media Contact: Laura Wood , +353-1-481-1716, [email protected]


SOURCE Research and Markets

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
You want to start your DevOps journey but where do you begin? Do you say DevOps loudly 5 times while looking in the mirror and it suddenly appears? Do you hire someone? Do you upskill your existing team? Here are some tips to help support your DevOps transformation. Conor Delanbanque has been involved with building & scaling teams in the DevOps space globally. He is the Head of DevOps Practice at MThree Consulting, a global technology consultancy. Conor founded the Future of DevOps Thought Leade...
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, and innovation. But in order to get to that collaboration rainbow, you need the cloud! In this presentation, we'll cover three areas: First - the rainbow of benefits from cloud collaboration. There are many different reasons why more and more companies and institutions are moving to the cloud. Benefits include: cost savings (reducing on-prem infrastructure, reducing data center foot print, redu...
Jo Peterson is VP of Cloud Services for Clarify360, a boutique sourcing and benchmarking consultancy focused on transforming technology into business advantage. Clarify360 provides custom, end-to-end solutions from a portfolio of more than 170 suppliers globally. As an engineer, Jo sources net new technology footprints, and is an expert at optimizing and benchmarking existing environments focusing on Cloud Enablement and Optimization. She and her team work with clients on Cloud Discovery, Cloud ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and cloud technologies must be integrated and managed properly. Pythian's Director of Big Data and Data Science, Danil Zburivsky will explore: The main technology components and best practices being deployed to take advantage...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Today, we have more data to manage than ever. We also have better algorithms that help us access our data faster. Cloud is the driving force behind many of the data warehouse advancements we have enjoyed in recent years. But what are the best practices for storing data in the cloud for machine learning and data science applications?