|By PR Newswire||
|January 27, 2014 02:12 PM EST||
DUBLIN, Ireland, January 27, 2014 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/34kdfp/social_tv_6th) has announced the addition of the "Social TV, 6th edition: Comprehensive Analysis of the Social TV Market" report to their offering.
(Logo: http://photos.prnewswire.com/prnh/20130307/600769 )
In-depth analysis of the Social TV market in a comprehensive report
In the run-up to Twitter's IPO, Twitter and Facebook are locked in an increasingly fierce battle over the commercial future of Social TV - how television viewers discuss and engage with TV programming and advertising via social networks.
This spontaneous viewer behaviour, enabled by the boom in social media, smartphones and tablets, is impacting the global television-advertising ecosystem: ratings, tune-in, commercials, sponsorship, programming, formats and distribution.
The rival social networks are continuously launching multiple Social TV initiatives:
- Creating innovative Social TV features for their users
- Developing new business opportunities
- Striking key international partnerships with multiple broadcasters, advertisers and distributors
Twitter's Amplify product, for instance, shows its users instant replays of exciting sports highlights embedded in a tweet, and gains Twitter and the broadcaster revenue from sponsor pre-roll ads.
Broadcaster partners include CBS, NBCUniversal, Viacom (US and international), ESPN and TF1, with sponsors such as AT&T, Coke Zero, Ford, General Electric and Unilever.
Facebook's Public Feed and Keyword Insights data tools enable broadcasters to engage Facebook users by displaying their real-time reactions and opinions within TV shows, which also gives the social network valuable on-air promotion.
Partners include ABC, BSkyB, CNN, Fox Sports and NBC, for Dancing with the Stars, sports and news programming.
Key Topics Covered:
Executive Summary: Has Twitter Won The Battle For Social Tv?
1. Why Twitter Hasn't Won The Battle For Social Tv Just Yet
2. Twitter And Tv
3. Facebook And Tv
4. Social Tv Providers As Competitors
5. Broadcasters Positioning Against Facebook And Twitter
6. Critiques Of Social Tv
7. Risk Factors For Social Tv
8. Broadcasters Boost Tv Ratings And Revenue
9. Social Marketing Of Tv Shows And Channels
10. Broadcaster Apps And Integrating Social Tv
11. Sponsorship, Web Ads And Transactional Revenues
12. Producers Enhance Tv Shows With Social Media
13. Pay-Tv Operators: Video Chat And Social Recommendation
14. Television Advertising, Twitter And Facebook
15. Social Tv Advertising Campaigns
16. Company Profiles Of Social Tv Providers
- At&T U-Verse
- Bluefin Labs
- Channel 4
- Cox Communications
- Dijit (Nextguide)
- Discovery Networks
- Dish Network
- Ex Machina
- Fox Broadcasting
- Intonow (Yahoo)
- Kraft Foods
- Nielsen And Nm Incite
- Red Bull
- Turner Broadcasting
- Usa Network
- Vw Golf
- Verizon Fios Tv
For more information visit http://www.researchandmarkets.com/research/34kdfp/social_tv_6th
Media Contact: Laura Wood , +353-1-481-1716, [email protected]
SOURCE Research and Markets
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 06:45 PM EDT Reads: 1,745
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
Jul. 24, 2016 06:45 PM EDT Reads: 2,023
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 06:15 PM EDT Reads: 1,369
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
Jul. 24, 2016 06:00 PM EDT Reads: 1,843
"Operations is sort of the maturation of cloud utilization and the move to the cloud," explained Steve Anderson, Product Manager for BMC’s Cloud Lifecycle Management, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 06:00 PM EDT Reads: 1,825
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Jul. 24, 2016 05:00 PM EDT Reads: 2,016
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
Jul. 24, 2016 05:00 PM EDT Reads: 2,341
What are the successful IoT innovations from emerging markets? What are the unique challenges and opportunities from these markets? How did the constraints in connectivity among others lead to groundbreaking insights? In her session at @ThingsExpo, Carmen Feliciano, a Principal at AMDG, will answer all these questions and share how you can apply IoT best practices and frameworks from the emerging markets to your own business.
Jul. 24, 2016 04:15 PM EDT Reads: 1,539
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Jul. 24, 2016 03:45 PM EDT Reads: 1,720
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Jul. 24, 2016 03:30 PM EDT Reads: 887
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Jul. 24, 2016 03:30 PM EDT Reads: 601
Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t. Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence.
Jul. 24, 2016 03:15 PM EDT Reads: 564
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Jul. 24, 2016 03:15 PM EDT Reads: 1,666
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, outlined ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and sto...
Jul. 24, 2016 03:00 PM EDT Reads: 1,002
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Jul. 24, 2016 02:30 PM EDT Reads: 756