Welcome!

News Feed Item

Moen Research Dishes the Dirt When It Comes to Cleaning Our Homes

Cleaning Conundrums

NORTH OLMSTED, OH -- (Marketwired) -- 01/27/14 -- Most of us (87 percent, in fact) don't enjoy it, but it's something that has to be done... cleaning the house. So, how do today's homeowners deal with this dirty deed? The Consumer & Market Insights Group at Moen, the #1 faucet brand in North America, recently surveyed hundreds of consumers to determine who, how and how often the household chore of cleaning gets accomplished, as well as explore the many different goals for achieving a clean home. While it was surprising how the definition of "clean" can vary -- it was no shock to hear that the chore of cleaning is on a long to-do list... and homeowners are all looking for easier ways to conquer this often-dreaded task.

Battle of the Sexes
Think housekeeping is only woman's work? Well, that might be a matter of perception. According to those surveyed, 46 percent (mostly women) claimed, "I clean my home entirely myself," while 42 percent (mostly men) reported that "I share cleaning responsibilities with a spouse or significant other." The age-old battle of Mars vs. Venus...are the ladies taking all the credit... or do they feel perhaps that they do a better job than the guys?

While it may be a game of "he said, she said" on who's doing the brunt of the cleaning -- we do know the majority of the time it's someone within the household. Only 12 percent of consumers use an outside service to clean their homes. Why? Most (68 percent) say it's too expensive; while many (36 percent) don't want strangers entering their home. And, 16 percent say, "Why hire someone when you can do it better yourself?"

Goodbye Happy Housewife... Hello Hectic Housework
With hectic schedules, we often wonder where our time goes. According to Moen's survey, almost six hours of our week is spent cleaning -- but that doesn't necessarily mean all at once. With a 256 percent increase of women in the workforce from 1950 to 2000,* gone are the days of the stay-at-home housewife, spot-cleaning the home every day. Now, household cleaning jobs are often fit in before and after a full work day. On average, 30 minutes of each weekday are spent cleaning -- usually in the morning or evening; while on weekends, we spend between one to two hours each day on these chores.

So, how do we pass the time cleaning? Many of us might be caught dancing with a broom or vacuum, since the number one pastime while cleaning is listening to music (84 percent). Rounding out the top activities include catching up on TV (54 percent), talking with someone else who is home (36 percent), or singing (30 percent).

Definition of Clean
Not surprisingly, 58 percent of homeowners learned how to clean from their mothers, while 35 percent taught themselves. And the definition of "clean" varies quite a bit -- from those who simply clear the clutter... to those who battle bacteria.

Clear the Clutter
For many consumers, cleaning doesn't have to involve mops, brooms and rags. In fact, the goal for 46 percent of those surveyed was to simply "free the area of clutter."

In the bath, one of the smallest rooms in the home, Moen offers a variety of bathroom accessories to help conquer clutter with style. From traditional accessories, such as towel bars, shelves and robe hooks... to innovative products like hair dryer holders, double curved shower rods and towel bar hooks, consumers can find the perfect solution to add a bit of organization with sophistication.

Make it Shine
While organization is often the first step in the cleaning process, nearly 1/3 of consumers take it the next step further, with the end goal of making everything sparkle and shine. And, what are they using to make their homes look shiny and new? For kitchens and baths, paper towels and store-bought cleaners and detergents topped the list. Eco-friendly products are used at least sometimes (68 percent) -- but the expense (41 percent) or perception that they don't work as well (28 percent) has deterred buyers.

Wouldn't it be even better if kitchen and bath fixtures could stay looking clean? Moen has the answer with its exclusive Spot Resist™ Stainless and Brushed Nickel finishes, which actually resist fingerprints and water spots, helping homeowners maintain a fresh, brilliant faucet finish.

Conquer Germs
Finally, while only 11 percent of consumers state their main cleaning goal is to kill as many germs as possible, anti-bacterial wipes and sprays ranked high with 62 percent of consumers using them in the kitchen and 54 percent using them in the bathroom.

"It's no wonder that people are worried about disinfecting surfaces," said Maribeth Kwasniewski, director of retail marketing, Moen. "High moisture areas, such as kitchens and bathrooms, are hot spots for the growth of microbes. For example, on an unprotected surface, bacteria can double in number every 20 minutes."

To help inhibit the growth of stain- and odor-causing bacteria, mold and mildew, Moen offers several bath and kitchen faucets that feature Microban®** antimicrobial protection added into the faucet finishes to keep the faucet finish cleaner, longer. Additionally, Moen offers kitchen faucets with MotionSense® hands-free technology, which virtually eliminates the need to touch the faucet, helping to reduce the spread of germs.

Seasons Cleanings
Spring cleaning. We all hear about it each year -- but only 14 percent of respondents actually do a big spring cleaning each year. So, if not spring, then when? Sixteen percent of those surveyed are overachievers, doing a whole-house cleaning every season, while one quarter (24 percent) reported doing a thorough cleaning before the holidays when they are expecting family and friends. Still, nearly half (46 percent) don't do any seasonal cleaning.

The Dirt on Cleaning
"In the end, there aren't any rules when it comes to cleaning. So, no matter who, when or how it gets done -- it's a dirty deed that every homeowner faces," said Kwasniewski. "Luckily with a bit of organization and the right products, homeowners can help create an environment that is easier to keep to their individual standards of clean."

For more information about Moen and its products, call 1-800-BUY-MOEN or visit moen.com.

*According to the Bureau of Labor Statistics
**Microban® is a registered trademark of Microban International, Ltd. Used with permission.

About Moen
As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen sinks for residential applications -- each delivering the best possible combination of meaningful innovation, useful features, on-trend styling and lasting value. In addition, Moen® Commercial offers superior performing products that deliver lower lifetime costs for today's facilities.

Moen's legacy of thoughtful design stemmed from an invention by Al Moen. In 1937, after burning himself at a sink with traditional single taps for hot and cold water, a young, determined Al Moen set about inventing a single-handle faucet designed to mix hot and cold. The invention, finalized in 1939, revolutionized the plumbing industry and set the stage for 75 years of innovation.

Moen is part of Fortune Brands Home & Security, Inc. (NYSE: FBHS), which creates products and services that help fulfill the dreams of homeowners and help people feel more secure. The company's trusted brands include Moen® faucets, Master Lock® security products, MasterBrand Cabinets®, Therma-Tru® entry door systems and Simonton Windows®. FBHS holds market leadership positions in all of its segments. FBHS is part of the S&P MidCap 400 Index. For more information, please visit www.FBHS.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2504729

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Jennifer Allanson or Kristi Stolarski
Falls Communications
(216) 696-0229
[email protected]
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, will go over the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, applicatio...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...