|By Marketwired .||
|January 27, 2014 02:12 PM EST||
NORTH OLMSTED, OH -- (Marketwired) -- 01/27/14 -- Most of us (87 percent, in fact) don't enjoy it, but it's something that has to be done... cleaning the house. So, how do today's homeowners deal with this dirty deed? The Consumer & Market Insights Group at Moen, the #1 faucet brand in North America, recently surveyed hundreds of consumers to determine who, how and how often the household chore of cleaning gets accomplished, as well as explore the many different goals for achieving a clean home. While it was surprising how the definition of "clean" can vary -- it was no shock to hear that the chore of cleaning is on a long to-do list... and homeowners are all looking for easier ways to conquer this often-dreaded task.
Battle of the Sexes
Think housekeeping is only woman's work? Well, that might be a matter of perception. According to those surveyed, 46 percent (mostly women) claimed, "I clean my home entirely myself," while 42 percent (mostly men) reported that "I share cleaning responsibilities with a spouse or significant other." The age-old battle of Mars vs. Venus...are the ladies taking all the credit... or do they feel perhaps that they do a better job than the guys?
While it may be a game of "he said, she said" on who's doing the brunt of the cleaning -- we do know the majority of the time it's someone within the household. Only 12 percent of consumers use an outside service to clean their homes. Why? Most (68 percent) say it's too expensive; while many (36 percent) don't want strangers entering their home. And, 16 percent say, "Why hire someone when you can do it better yourself?"
Goodbye Happy Housewife... Hello Hectic Housework
With hectic schedules, we often wonder where our time goes. According to Moen's survey, almost six hours of our week is spent cleaning -- but that doesn't necessarily mean all at once. With a 256 percent increase of women in the workforce from 1950 to 2000,* gone are the days of the stay-at-home housewife, spot-cleaning the home every day. Now, household cleaning jobs are often fit in before and after a full work day. On average, 30 minutes of each weekday are spent cleaning -- usually in the morning or evening; while on weekends, we spend between one to two hours each day on these chores.
So, how do we pass the time cleaning? Many of us might be caught dancing with a broom or vacuum, since the number one pastime while cleaning is listening to music (84 percent). Rounding out the top activities include catching up on TV (54 percent), talking with someone else who is home (36 percent), or singing (30 percent).
Definition of Clean
Not surprisingly, 58 percent of homeowners learned how to clean from their mothers, while 35 percent taught themselves. And the definition of "clean" varies quite a bit -- from those who simply clear the clutter... to those who battle bacteria.
Clear the Clutter
For many consumers, cleaning doesn't have to involve mops, brooms and rags. In fact, the goal for 46 percent of those surveyed was to simply "free the area of clutter."
In the bath, one of the smallest rooms in the home, Moen offers a variety of bathroom accessories to help conquer clutter with style. From traditional accessories, such as towel bars, shelves and robe hooks... to innovative products like hair dryer holders, double curved shower rods and towel bar hooks, consumers can find the perfect solution to add a bit of organization with sophistication.
Make it Shine
While organization is often the first step in the cleaning process, nearly 1/3 of consumers take it the next step further, with the end goal of making everything sparkle and shine. And, what are they using to make their homes look shiny and new? For kitchens and baths, paper towels and store-bought cleaners and detergents topped the list. Eco-friendly products are used at least sometimes (68 percent) -- but the expense (41 percent) or perception that they don't work as well (28 percent) has deterred buyers.
Wouldn't it be even better if kitchen and bath fixtures could stay looking clean? Moen has the answer with its exclusive Spot Resist Stainless and Brushed Nickel finishes, which actually resist fingerprints and water spots, helping homeowners maintain a fresh, brilliant faucet finish.
Finally, while only 11 percent of consumers state their main cleaning goal is to kill as many germs as possible, anti-bacterial wipes and sprays ranked high with 62 percent of consumers using them in the kitchen and 54 percent using them in the bathroom.
"It's no wonder that people are worried about disinfecting surfaces," said Maribeth Kwasniewski, director of retail marketing, Moen. "High moisture areas, such as kitchens and bathrooms, are hot spots for the growth of microbes. For example, on an unprotected surface, bacteria can double in number every 20 minutes."
To help inhibit the growth of stain- and odor-causing bacteria, mold and mildew, Moen offers several bath and kitchen faucets that feature Microban®** antimicrobial protection added into the faucet finishes to keep the faucet finish cleaner, longer. Additionally, Moen offers kitchen faucets with MotionSense® hands-free technology, which virtually eliminates the need to touch the faucet, helping to reduce the spread of germs.
Spring cleaning. We all hear about it each year -- but only 14 percent of respondents actually do a big spring cleaning each year. So, if not spring, then when? Sixteen percent of those surveyed are overachievers, doing a whole-house cleaning every season, while one quarter (24 percent) reported doing a thorough cleaning before the holidays when they are expecting family and friends. Still, nearly half (46 percent) don't do any seasonal cleaning.
The Dirt on Cleaning
"In the end, there aren't any rules when it comes to cleaning. So, no matter who, when or how it gets done -- it's a dirty deed that every homeowner faces," said Kwasniewski. "Luckily with a bit of organization and the right products, homeowners can help create an environment that is easier to keep to their individual standards of clean."
For more information about Moen and its products, call 1-800-BUY-MOEN or visit moen.com.
*According to the Bureau of Labor Statistics
**Microban® is a registered trademark of Microban International, Ltd. Used with permission.
As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen sinks for residential applications -- each delivering the best possible combination of meaningful innovation, useful features, on-trend styling and lasting value. In addition, Moen® Commercial offers superior performing products that deliver lower lifetime costs for today's facilities.
Moen's legacy of thoughtful design stemmed from an invention by Al Moen. In 1937, after burning himself at a sink with traditional single taps for hot and cold water, a young, determined Al Moen set about inventing a single-handle faucet designed to mix hot and cold. The invention, finalized in 1939, revolutionized the plumbing industry and set the stage for 75 years of innovation.
Moen is part of Fortune Brands Home & Security, Inc. (NYSE: FBHS), which creates products and services that help fulfill the dreams of homeowners and help people feel more secure. The company's trusted brands include Moen® faucets, Master Lock® security products, MasterBrand Cabinets®, Therma-Tru® entry door systems and Simonton Windows®. FBHS holds market leadership positions in all of its segments. FBHS is part of the S&P MidCap 400 Index. For more information, please visit www.FBHS.com.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2504729
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
May. 5, 2016 12:00 PM EDT Reads: 428
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
May. 5, 2016 11:30 AM EDT Reads: 1,100
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
May. 5, 2016 11:30 AM EDT Reads: 665
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
May. 5, 2016 11:15 AM EDT Reads: 1,114
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 5, 2016 10:15 AM EDT Reads: 998
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 5, 2016 10:15 AM EDT Reads: 1,547
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 5, 2016 10:00 AM EDT Reads: 1,448
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 5, 2016 09:30 AM EDT Reads: 1,461
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
May. 5, 2016 09:00 AM EDT Reads: 1,175
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 5, 2016 09:00 AM EDT Reads: 1,255
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
May. 5, 2016 08:45 AM EDT Reads: 1,381
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
May. 5, 2016 08:30 AM EDT Reads: 720
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
May. 5, 2016 07:30 AM EDT Reads: 864
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
May. 5, 2016 06:00 AM EDT Reads: 1,350
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
May. 5, 2016 03:00 AM EDT Reads: 1,353