|By Marketwired .||
|January 27, 2014 03:19 PM EST||
LOS ANGELES, CA -- (Marketwired) -- 01/27/14 -- AdColony, the leading mobile video marketing platform, today announced it has surpassed a $100 million annual gross revenue run rate, more than quadrupling 2013 revenue versus 2012. Further, the fourth quarter of 2013 marked the company's tenth consecutive quarter of record revenue growth.
AdColony provides mobile video marketing solutions to a global mobile advertising market that is forecast to reach $29 billion in 2014. Mobile video represents the fastest growing advertising format in mobile, with spending up 166% in 2013, driven by consumers who currently spend more than 2 hours and 21 minutes per day on non-voice mobile activities, nearly a full hour more than in 2012.
"AdColony's landmark $100 million revenue run rate reflects the power and value to advertisers of our innovative mobile video product and technology," said Will Kassoy, CEO of AdColony. "Advertisers and publishers achieve significant return on their marketing investments using our platform, and with our ongoing focus on product innovation, AdColony is poised for continued growth in 2014."
AdColony's Instant-Play HD mobile video product and platform serves razor sharp, full-screen video ads instantly in HD and has rapidly become the standard used by Fortune 500 brands and leading app publishers. This has led to the company's dramatic growth as AdColony currently works with over 70 percent of the top grossing publishers in the world while its network of iOS and Android apps reaches more than 150 million global monthly uniques. Average eCPM increased by 30 percent in the past 12 months while overall publisher earnings increased 418 percent. A&E, ABC News, Flixster, Glu, History, Lifetime, Scopely, Slacker, Supercell and Viggle are among the thousands of apps with HD mobile video advertising from AdColony.
Ryan Hinkle, AdColony board member and Managing Director at Insight Venture Partners, noted, "AdColony's acute focus on the consumer experience coupled with publisher-friendly architecture has placed them among the thought leaders in the rapidly evolving mobile video advertising market. Demand for their solution continues to increase as advertisers experience solid results."
Major brands and performance advertisers continue to invest in mobile video marketing with AdColony. AdColony's offerings allow advertisers to reach consumers with crystal clear HD video inside the hottest apps in the world, and its unique video end-card product facilitates powerful post video-view engagement to drive meaningful return on investment. Coca Cola, Nike, Turner, Best Buy, Unilever, P&G, Sony, Disney, Levi's, Capital One and Heineken exemplify leading brands that have executed mobile video campaigns with AdColony.
AdColony is a mobile video advertising company whose proprietary Instant-Play technology serves razor sharp, full-screen video ads instantly in HD across its extensive network of iOS and Android apps, eliminating the biggest pain points in mobile video advertising: long load times and grainy, choppy video. As a leading mobile video advertising and monetization platform, AdColony works with both Fortune 500 brands and the world's top grossing publishers. The company's reach, targeting and optimization tools and services provide advertisers with a superior way to engage mobile audiences at scale. AdColony's app developer tools and services provide publishing partners with ways to maximize monetization while gaining insight needed to continuously optimize content and advertising offerings. AdColony is a privately held company backed by Insight Venture Partners and has offices in Los Angeles, San Francisco, Seattle, Chicago and New York. To learn more about AdColony, visit www.adcolony.com.
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