Welcome!

News Feed Item

Strategy Analytics: Android Slips But Continues To Dominate the Tablet Market in Q4 2013 with 62 Percent Share of Global Tablet Shipments

BOSTON, Jan. 27, 2014 /PRNewswire/ -- According to the latest research from Strategy Analytics, global tablet shipments reached 76.8 million units in the fourth quarter of 2013. Android retained its leadership position with a 62 percent global market share, as Apple iOS increased to 34 percent. Windows declined to 4 percent of global Q4 2013 tablet shipments.

(Logo: http://photos.prnewswire.com/prnh/20130207/NE56457LOGO-b)

Peter King, Director of Tablets at Strategy Analytics, said "Global Branded Tablet shipments reached 58 million units in Q4 2013, up 24 percent from 46.7 million in Q4 2012." Adding in Whitebox Tablets, Global Total Tablet shipments reached 76.8 million units in Q4 2013, up 20 percent from 64.1 million units in Q4 2012.

Apple's new iPad Air and iPad Mini allowed iOS Tablets to grow share by 7 percent in the fourth quarter of 2013 (relative to Q3 2013), in doing so taking share away from Android and Windows OS Tablets. King added that "while the new models put a stop to two successive quarters of iOS market share loss (Q2 and Q3 2013), the companies once-per-year Tablet refresh strategy is likely to result in it dropping share as Android vendors refresh in Q2 and Q3." The new Windows RT Tablets from Nokia had a limited effect for Windows based Tablets in the fourth quarter.

Exhibit 1: Global Total Tablet OS Market Share in Q4 2013 (Preliminary)

Global Total (incl. White Box) Tablet OS Shipments (Millions of Units)

Q4'12

Q4'13

Apple iOS

22.9

26.0

Android

38.9

47.5

Windows

2.1

3.3

Blackberry

0.3

0.0

Others

0.0

0.0

Total

64.1

76.8




Global Total (incl. White Box) Tablet OS Market Share (%)

Q4'12

Q4'13

Apple iOS

35.6%

33.9%

Android

60.6%

61.8%

Windows

3.2%

4.3%

Blackberry

0.5%

0.0%

Others

0.0%

0.0%

Total

100.0%

100.0%




Growth Year-over-Year (%)

111%

20%

 

On the annual basis, Global Tablet shipments for 2013 reached 227 million units, up 33 percent from 170.9 million units in 2012. Android continued its dominance as a result of the sheer scale and variety of offerings in the market, accounting for 62 percent of 2013 Total Tablet shipments, with iOS models accounting for 33 percent of 2013 Tablet shipments. Matt Wilkins, Director of Tablets and Wearables at Strategy Analytics, said "In 2013 Android was joined by Windows as the only operating systems to grow Tablet market share over 2012, with Android increasing its annual market share by 3 percent, and Windows by 3.3 percent."

Exhibit 2: Global Total Tablet OS Market Share in 2013 (Preliminary)

Global Total (incl. White Box) Tablet OS Shipments (Millions of Units)

2012

2013

Apple iOS

65.7

74.2

Android

101.4

141.4

Windows

2.5

11.0

Blackberry

1.3

0.5

Others

0.0

0.0

Total

170.9

227.1




Global Total (incl. White Box) Tablet OS Market Share (%)

2012

2013

Apple iOS

38.4%

32.7%

Android

59.3%

62.3%

Windows

1.5%

4.8%

Blackberry

0.8%

0.2%

Others

0.0%

0.0%

Total

100.0%

100.0%




Growth Year-over-Year (%)

123%

33%

 

  1. A white-box tablet is a product produced by one company (the manufacturer or ODM) that other companies (the vendors or OEMs) rebrand to make it appear as if they made it. White box tablets invariably use different components to a branded tablet in order to keep costs to a minimum.
  2. Shipments refer to sell-in. Numbers are rounded. The definition of a Tablet does not include e-book readers or convertible PCs.

About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.strategyanalytics.com 

Contacts:
Peter King, +44 1908 423615, [email protected]
Matt Wilkins, +44 1908 423629, [email protected]
David Kerr  617 614 0700  [email protected]

SOURCE Strategy Analytics

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...