News Feed Item

Three Times As Many Consumers Concerned About Companies Sharing Data Than Government Surveillance Programmes

Online trust falls to lowest point in three years with only 55 percent of British internet users saying they trust most companies with their personal data

LONDON, Jan. 28, 2014 /PRNewswire/ -- The latest edition of the annual TRUSTe Consumer Confidence Index shows that consumer online privacy concerns are growing with six in ten internet users (60 percent) more concerned about their privacy online than they were one year ago. Online trust continues to fall and the business impact is significant with 55 percent trusting most companies with their personal information online and 89 percent avoiding companies they do not believe protect their privacy.

Despite media headlines about government surveillance programmes such as NSA's PRISM, of the British internet users whose concerns have increased, there are three times as many concerned about companies sharing their personal information with other companies (60 percent) than governments' monitoring activity (20 percent).

The TRUSTe 2014 GB Consumer Confidence Privacy Research, was conducted online by Ipsos MORI, with 2,011 British internet users from the 13-18 December, 2013. The research was released to coincide with Data Privacy Day #DPD14, and will be presented during the first 2014 Powering Trust Speaker Series event at The Hospital Club in London today. Comparable research was also conducted in the US.

Ken Parnham European Managing Director, TRUSTe commented:

"After a barrage of media headlines about government surveillance programmes such as NSA's PRISM, it is perhaps unsurprising that consumer online trust has fallen to its lowest point yet, with only 55 percent of internet users prepared to trust companies with personal data online. It is a wake-up call for businesses that commercial data collection and sharing, rather than government activity, is the main driver of increased online privacy concerns.

Ken added, "Lack of trust can starve businesses of valuable data and sales, restricting the lifeblood of the digital economy as people are less likely to click on ads, use apps or enable location tracking on their smartphones. These findings show that success is no longer just about innovation, companies need to take decisive action to address online privacy concerns to stay ahead of the competition, minimise risk and build online trust."

Detailed findings from 2014 GB Consumer Confidence Privacy Research:

Overall, the research found that consumer online privacy concerns remain extremely high with 89 percent of British internet users worrying to some extent about their privacy online in general when using the internet compared with 88 percent in January 2013. 34 percent said they were frequently or always concerned and 60 percent agreed they were more concerned than one year ago.

When those more concerned about their privacy online were asked what had contributed most to this feeling, 60 percent said companies sharing their personal information with other companies, while 54 percent were concerned about companies tracking their online behaviour to target them with ads and content. In comparison, only 20 percent listed media coverage of government surveillance programmes as a reason for their increased concern.

Consumer trust continues to fall. Just over half of British internet users (55 percent) agreed that they trust most companies with their personal information online. This is down from 57 percent in 2013 and down significantly from just two years ago when 63 percent of British internet users trusted most companies. Furthermore, 89 percent say they avoid companies they do not believe protect their privacy.

Concern about online privacy can have a negative impact on business. Increased privacy concerns mean:

  • 91 percent are less likely to click on online advertisements
  • 78 percent avoid using smartphone apps that they believe do not protect their privacy
  • 64 percent are less likely to enable location tracking on their smartphone

In addition to these actions, 78 percent are more likely to check websites and apps for a privacy certification or seal.

The 2014 Powering Trust Speaker Series event at The Hospital Club in London is just one of a number of events in which TRUSTe is participating, speaking or organising in support of Data Privacy Day 2014 #DPD14. Data Privacy Day is an international day of awareness designed to educate people on privacy issues and how to safeguard personal information. TRUSTe has been named as a Data Privacy Day Champion by the National Cyber Security Alliance.

Notes to Editors

1          TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally recognised Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please http://www.truste.co.uk .

2          The 2014 GB Consumer Confidence Privacy Index research was conducted online by Ipsos MORI on behalf of TRUSTe among a total of 2,011 adults aged 16-75 in Great Britain from 13 – 18 December 2013 via its Online iOmnibus Survey. The survey data were weighted by age, gender, region, social grade, working status and education to the known profile of the British population aged 16-75. Of the 2,011 respondents interviewed, 1,189 were more concerned about their online privacy than they were one year ago.

3          The 2014 US Consumer Confidence Privacy Index research was conducted online by Harris Interactive on behalf of TRUSTe among a total of 2,019 adults in the US aged 18-55+ from December 11 – 13, 2013.

4          Now in its seventh year, Data Privacy Day commemorates the signing in 1981 of the first legally binding international treaty dealing with privacy and data protection and is an extension of the Data Protection Day celebration in Europe that takes place on 28 January each year. For information about Data Privacy Day 2014 and details of events see: http://www.staysafeonline.org/data-privacy-day/

5          For TRUSTe EU media enquiries contact Eleanor Treharne-Jones on +44 (0) 7811 093648 or e-mail [email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: implemen...