|By PR Newswire||
|January 28, 2014 03:02 AM EST||
LONDON, Jan. 28, 2014 /PRNewswire/ -- The latest edition of the annual TRUSTe Consumer Confidence Index shows that consumer online privacy concerns are growing with six in ten internet users (60 percent) more concerned about their privacy online than they were one year ago. Online trust continues to fall and the business impact is significant with 55 percent trusting most companies with their personal information online and 89 percent avoiding companies they do not believe protect their privacy.
Despite media headlines about government surveillance programmes such as NSA's PRISM, of the British internet users whose concerns have increased, there are three times as many concerned about companies sharing their personal information with other companies (60 percent) than governments' monitoring activity (20 percent).
The TRUSTe 2014 GB Consumer Confidence Privacy Research, was conducted online by Ipsos MORI, with 2,011 British internet users from the 13-18 December, 2013. The research was released to coincide with Data Privacy Day #DPD14, and will be presented during the first 2014 Powering Trust Speaker Series event at The Hospital Club in London today. Comparable research was also conducted in the US.
Ken Parnham European Managing Director, TRUSTe commented:
"After a barrage of media headlines about government surveillance programmes such as NSA's PRISM, it is perhaps unsurprising that consumer online trust has fallen to its lowest point yet, with only 55 percent of internet users prepared to trust companies with personal data online. It is a wake-up call for businesses that commercial data collection and sharing, rather than government activity, is the main driver of increased online privacy concerns.
Ken added, "Lack of trust can starve businesses of valuable data and sales, restricting the lifeblood of the digital economy as people are less likely to click on ads, use apps or enable location tracking on their smartphones. These findings show that success is no longer just about innovation, companies need to take decisive action to address online privacy concerns to stay ahead of the competition, minimise risk and build online trust."
Detailed findings from 2014 GB Consumer Confidence Privacy Research:
Overall, the research found that consumer online privacy concerns remain extremely high with 89 percent of British internet users worrying to some extent about their privacy online in general when using the internet compared with 88 percent in January 2013. 34 percent said they were frequently or always concerned and 60 percent agreed they were more concerned than one year ago.
When those more concerned about their privacy online were asked what had contributed most to this feeling, 60 percent said companies sharing their personal information with other companies, while 54 percent were concerned about companies tracking their online behaviour to target them with ads and content. In comparison, only 20 percent listed media coverage of government surveillance programmes as a reason for their increased concern.
Consumer trust continues to fall. Just over half of British internet users (55 percent) agreed that they trust most companies with their personal information online. This is down from 57 percent in 2013 and down significantly from just two years ago when 63 percent of British internet users trusted most companies. Furthermore, 89 percent say they avoid companies they do not believe protect their privacy.
Concern about online privacy can have a negative impact on business. Increased privacy concerns mean:
- 91 percent are less likely to click on online advertisements
- 78 percent avoid using smartphone apps that they believe do not protect their privacy
- 64 percent are less likely to enable location tracking on their smartphone
In addition to these actions, 78 percent are more likely to check websites and apps for a privacy certification or seal.
The 2014 Powering Trust Speaker Series event at The Hospital Club in London is just one of a number of events in which TRUSTe is participating, speaking or organising in support of Data Privacy Day 2014 #DPD14. Data Privacy Day is an international day of awareness designed to educate people on privacy issues and how to safeguard personal information. TRUSTe has been named as a Data Privacy Day Champion by the National Cyber Security Alliance.
Notes to Editors
1 TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally recognised Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please http://www.truste.co.uk .
2 The 2014 GB Consumer Confidence Privacy Index research was conducted online by Ipsos MORI on behalf of TRUSTe among a total of 2,011 adults aged 16-75 in Great Britain from 13 – 18 December 2013 via its Online iOmnibus Survey. The survey data were weighted by age, gender, region, social grade, working status and education to the known profile of the British population aged 16-75. Of the 2,011 respondents interviewed, 1,189 were more concerned about their online privacy than they were one year ago.
3 The 2014 US Consumer Confidence Privacy Index research was conducted online by Harris Interactive on behalf of TRUSTe among a total of 2,019 adults in the US aged 18-55+ from December 11 – 13, 2013.
4 Now in its seventh year, Data Privacy Day commemorates the signing in 1981 of the first legally binding international treaty dealing with privacy and data protection and is an extension of the Data Protection Day celebration in Europe that takes place on 28 January each year. For information about Data Privacy Day 2014 and details of events see: http://www.staysafeonline.org/data-privacy-day/
5 For TRUSTe EU media enquiries contact Eleanor Treharne-Jones on +44 (0) 7811 093648 or e-mail [email protected]
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, will discuss using predictive analytics to ...
Feb. 11, 2016 02:45 AM EST Reads: 394
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
Feb. 11, 2016 02:30 AM EST Reads: 251
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Feb. 11, 2016 01:15 AM EST Reads: 205
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Feb. 11, 2016 01:00 AM EST Reads: 400
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Feb. 11, 2016 01:00 AM EST Reads: 220
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
Feb. 11, 2016 12:45 AM EST Reads: 156
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
Feb. 11, 2016 12:30 AM EST Reads: 324
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Feb. 10, 2016 11:45 PM EST Reads: 109
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
Feb. 10, 2016 11:45 PM EST Reads: 348
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
Feb. 10, 2016 09:15 PM EST
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
Feb. 10, 2016 09:00 PM EST
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Feb. 10, 2016 04:00 PM EST Reads: 378
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Feb. 10, 2016 04:00 PM EST Reads: 158
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 10, 2016 02:30 PM EST Reads: 429
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 10, 2016 02:30 PM EST Reads: 396