Welcome!

News Feed Item

Majority Of KBB.com Visitors Believe Denver Broncos Will Win Super Bowl® XLVIII, According To Kelley Blue Book

KBB.com Reveals Big Game Predictions for Automaker Ad Influence; 76 Percent of Pro Football Fans Don't Recall Commercials from Last Year

IRVINE, Calif., Jan. 28, 2014 /PRNewswire/ -- Based on KBB.com Big Game Insights, the majority (71 percent) of site visitors believe the Denver Broncos® will win Super Bowl XLVIII, according to Kelley Blue Book www.kbb.com, the leading provider of new and used car information.  Research from Kelley Blue Book Market Intelligence, based on KBB.com survey data of U.S. adults, also reveals that only 29 percent of KBB.com visitors think the Seattle Seahawks® will be crowned Big Game champions.1 In addition, Kelley Blue Book reports its annual predictions for which automaker ads will best resonate among KBB.com car shoppers. 

(Photo: http://photos.prnewswire.com/prnh/20140128/LA53812-INFO)

(Logo: http://photos.prnewswire.com/prnh/20121108/LA08161LOGO)

With the Big Game this Sunday, Kelley Blue Book reports 30 percent of NFL® fans on KBB.com are considering Ford for their next vehicle purchase, while 54 percent are considering SUVs or crossovers.  

"Ford, like football, exudes the spirit of America.  With the recently announced redesigned F-150, Ford has marketed itself well to be the American bred automotive brand, which hits home as the No. 1 considered brand among pro football fans," said Arthur Henry, senior analyst for Kelley Blue Book.  "There has been a resurgence in utility vehicle interest over the past year due to stable gas prices and improved products.  Be it for tailgating or commuting to the games, pro football fans are gravitating towards SUVs and crossovers much more than they are toward any other segment."

Most Considered Brands Among NFL Fans on KBB.com2

Brand

Percent

Ford

30%

Toyota

26%

Chevrolet

24%

Most Considered Segments Among NFL Fans on KBB.com2

Segment

Percent

SUV/CUV

54%

Sedan

32%

Pickup Truck

21%

Furthermore, the Kelley Blue Book survey data found 22 percent of pro football fans on KBB.com are considering electric vehicles and 25 percent today are open to considering autonomous vehicles in the future.  The survey data also revealed only 18 percent of pro football fans on KBB.com equally choose wings and pizza as their favorite food while watching football, which suggests consumers are shunning away from traditional game day food.2

"One out of every five NFL fans shopping for their next vehicle say they are willing to consider an electric vehicle," said Henry.  "As electric motors make their way into more segments like crossovers, we will see consideration increase, and we also should see the same effect of acceptance of driverless cars as shoppers become more open to the new technologies as they become prevalent in the future."

Consideration of Electric Vehicles Among NFL Fans on KBB.com2

Answer

Percent

No

78%

Yes

22%

Consideration of Autonomous Vehicles Among NFL Fans on KBB.com2

Answer

Percent

No

75%

Yes

25%

Kelley Blue Book research found 75 percent of KBB.com visitors are planning on watching Super Bowl XLVIII 3, and nearly a quarter of those who are planning on watching the game are looking forward to the commercials the most.4 KBB.com also found among the NFL fans on the site, 76 percent did not recall any automotive commercials from last year's game.2  Among those vehicles being advertised during the Big Game, Kelley Blue Book predicts the all-new Jaguar F-Type Coupe will see the highest lift in KBB.com shopping activity this year.   

"Jaguar, like most luxury, aspirational vehicles, typically does not garner an enormous amount of shopping activity on KBB.com due to low volume and exclusivity that comes along with the high price tag," said Henry.  "Based on the 300 percent lift in shopping activity on KBB.com during the division title games, when the teaser premiered for the model's British Villain campaign, we are expecting the Jaguar F-Type to experience similar results on the site after the full advertisement airs on Sunday."

As a returning advertising automaker to the Big Game, Ford is predicted to be the brand winner on KBB.com with its commercial scheduled just prior to kick-off. 

"Ford will see the highest traffic surge on KBB.com out of any automotive brand during the Big Game," said Henry.  "Securing a spot in this year's game will further push shoppers to check out the brand online, especially as a growing number of consumers today are simultaneously multi-screening, or watching TV while using their laptop, smart phone or tablet, to research an advertising product for more information or pure curiosity."

KBB.com is expecting Chrysler Group to have the most memorable ad.  For the past few years, a Chrysler brand has been rated the best automotive ad during the Big Game, according to KBB.com visitors, and Kelley Blue Book predicts the manufacturer will continue its reign as the most memorable advertiser again for 2014.  Of all the ads that aired last year, the RAM ad still holds shoppers' attention with the highest recall, according to KBB.com survey data.

To see KBB.com coverage of the Big Game Insights, including an infographic, please visit http://www.kbb.com/car-news/all-the-latest/big-game-and-cars-2014/.  

For more information and news from Kelley Blue Book's KBB.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb, and get updates on Google+ at https://plus.google.com/+kbb.

1 Sample size is 300 KBB.com survey respondents.  Survey fielded January 20-23, 2014.
2 Sample size is 880 KBB.com survey respondents who stated they are NFL fans.  Survey fielded December 26, 2013January 13, 2014.
3 Sample size is 4,625 KBB.com survey respondents.  Survey fielded December 26, 2013January 13, 2014.
4 Sample size is 3,370 KBB.com survey respondents.  Survey fielded December 26, 2013January 13, 2014.

Super Bowl and NFL are registered trademarks of the National Football League; Denver Broncos is a registered trademark of PDB Sports, LTD; Seattle Seahawks is a registered trademark of Football Northwest LLC

About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry.  Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In and Suggested Retail Values, and Fair Purchase Price, which reports what others are paying for new cars this week.  The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies.  For two years running, Kelley Blue Book's KBB.com ranked highest in its category for brand equity and was named Online Auto Shopping Brand of the Year in the 2012 and 2013 Harris Poll EquiTrend® study.  Kelley Blue Book Co., Inc. is a subsidiary of AutoTrader Group, which includes AutoTrader.com, vAuto, VinSolutions and HomeNet Automotive.  AutoTrader Group is a majority-owned subsidiary of Cox Enterprises.

SOURCE Kelley Blue Book

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I will be talking about ChatOps and ChatOps as a way to solve some problems in the DevOps space," explained Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-securit...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
"We are an IT services solution provider and we sell software to support those solutions. Our focus and key areas are around security, enterprise monitoring, and continuous delivery optimization," noted John Balsavage, President of A&I Solutions, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
SYS-CON Events announced today that Calligo has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo is an innovative cloud service provider offering mid-sized companies the highest levels of data privacy. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalized support service from its globally located cloud platfor...
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.