|By PR Newswire||
|January 28, 2014 05:21 AM EST||
NUREMBERG, Germany, January 28, 2014 /PRNewswire/ --
The next great robotic hero from a galaxy far, far away is here. At the media preview event at Nuremberg Toy Fair, the world got its first look at Chopper, a feisty droid who will play a prominent role in the highly anticipated forthcoming animated series, Star Wars Rebels, and take his place in the wider Star Wars mythology.
In Star Wars, droids are always eager to help out their human masters, drop whatever it is they're doing when called upon, and sometimes even sacrifice themselves to save others. Right?
Not quite. Introducing Chopper, a lazy, cranky (if ultimately goodhearted) astromech droid, and the latest character revealed from Star Wars Rebels. "If Artoo (R2-D2) is the family dog," said Dave Filoni, executive producer of the show, "Chopper is the cat." Chopper is an essential crew member of the Ghost (the Rebels' starship), tasked with keeping the starship running and operable for its band of heroes. In reality, thanks to his many "unique" upgrades and customizations, no other alien, human, or droid could handle the job.
The design of Chopper, a.k.a. C1-10P, takes cues from early Ralph McQuarrie concept art for R2-D2, especially the expressive arms that fold out of his head. As Star Wars Rebels takes place four years prior to the events of Star Wars: Episode IV A New Hope, Chopper's retro look creates an aesthetic continuity with droids of the original trilogy.
Star Wars Rebels is scheduled to premiere in Autumn 2014 as a one-hour special on Disney Channel and will be followed by a series on Disney XD channels around the world.
The story of Star Wars Rebels takes place about 14 years after the events of Star Wars: Episode III Revenge of the Sith, a time in which the Emperor's rule is secure and the Empire is seeking to expand its power to Outer Rim territories. Further details can be found on http://www.starwars.com
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company's activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.
Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © 2013 Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.
About Disney Channels EMEA:
Disney Channels EMEA represents the most successful portfolio of kids' channels in Europe, Middle East and Africa with 60 channels* available in 117 countries and in 22 languages.
In March 2013, Disney Channel ranked in the Top 3 measured kids channels with Kids in 11 out of 16 markets, ranking #1 in Portugal, Hungary and Romania. Disney Channel properties continue to rapidly expand into new markets across the region playing a key role in introducing the Disney brand to new consumers.
Globally, the portfolio of channels under Disney Channels' Worldwide management are available in 166 countries/territories**, with 79 visual feeds, in 34 languages. This represents a total of 107 channels.
In EMEA, Disney Channel is available in 21 languages across 18 Visual Feeds in 117 countries in over 106.3 million households with a total of 24 channels*
*Please note: A channel is defined based on customization. A channel is counted separate if: 1) there's a separate visual feed or 2) a dedicated language (is a language feed that is targeted to a specific country, however if there are two or more languages in the same country or countries with the same visual feed, it is still one channel).
** APAC references markets not countries but for consistency we will define them as countries. American Samoa, Guam, Puerto Rico and US Virgin Islands are US territories.
CONTACT: Evren Ahmet at Disney UK, Communications, Tel: +44(0)20-8636-2222/Email: Evren.Ahmet@disney.com
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