Welcome!

News Feed Item

SponsorPay Announces Fourth Consecutive Year of Double Digit Growth with Mobile Growing 90 Percent in 2013

Mobile now represents 76 percent of SponsorPay's business, as compared to 40 percent in 2012

BERLIN, GERMANY -- (Marketwired) -- 01/28/14 -- SponsorPay, a leading mobile supply side platform, today announced its fourth consecutive year of double digit growth and reaffirmed its transformation into a mobile ad tech company. SponsorPay's progress trended alongside the prior three years, remaining strong with 82 percent YOY revenue growth in December 2013. Furthermore, mobile jumped from comprising just 25 percent of impressions (ads shown to users) in January 2013 to 70 percent in December. The success of the company's shift to mobile is underscored by SponsorPay's recent induction into VentureBeat's index of the Top Ten Mobile Advertising Companies.

Ranked alongside Facebook and Google in the index, which is compiled based on feedback from readers and clients, SponsorPay was lauded for easy integration, product support and a "fan favorite" dashboard. This resounding endorsement coupled with SponsorPay's steady progress lays the foundation for the company's 2014 plans to enhance its Ad Monetization Platform's mediation layer and Ad Marketplace as well as continue its mobile expansion.

SponsorPay's Mediation Platform addresses key challenges faced by developers in a crowded app and mobile advertising space. The Mediation Platform launched with drag and drop SDK integration, prompting VentureBeat to highlight SponsorPay as the "easiest mobile ad network to install and deploy" in the aforementioned ad Index. 2013 was dedicated to rolling out product enhancements that allow developers to automatically optimize based on eCPMs, prioritize ad networks on a country basis and view results through a consolidated and transparent unified revenue reporting system.

"Fragmentation is a critical issue faced by developers," said Janis Zech, co-founder and CRO of SponsorPay. "Our solution empowers developers to manage their ad monetization strategy on a central dashboard equipped with features that simplify and streamline, all while supporting developers' direct relationships with ad networks."

SponsorPay's Mediation Platform is complemented by its Global Ad Marketplace, which enables developers to open their ad inventory to bids from ad networks, demand side platforms, agencies and direct advertisers. The marketplace's success helped drive increased audience and app reach for demand partners. SponsorPay's audience (monthly active users served ads by SponsorPay) climbed by 62 percent while the number of mobile applications integrating SponsorPay's Ad Monetization Platform increased by 65 percent.

To fuel and sustain this company growth, SponsorPay continues to extend its global footprint, with substantial investment in the U.S. market. The company welcomed Ted Liang as VP of Global Ad Marketplace & Partnerships to its new dedicated office space in the heart of San Francisco. The San Francisco office nearly quadrupled in 2013 to 15 people, including SponsorPay CEO and co-founder Andreas Bodczek, who relocated from the company's Berlin headquarters. In 2014, SponsorPay plans to build on this momentum, adding an additional 10 new hires to its Bay Area team.

About SponsorPay

SponsorPay fuels the app economy by creating solutions for smarter ad monetization. Our comprehensive Ad Monetization Platform includes mediation, an ad marketplace and ad serving capabilities to empower app developers to integrate, manage and optimize all sources of ad revenues.

The Ad Monetization Platform gives developers a single point of integration for ad networks, automated yield optimization and a central reporting dashboard. Developers benefit from making their inventory available for real-time bidding through SponsorPay's Ad Marketplace and can also leverage our vast network of apps to drive user acquisition.

SponsorPay has been honored as one of the world's top advertising companies by VentureBeat, OnMedia, Red Herring, White Bull and others. We are headquartered in Berlin with offices in San Francisco, New York, Los Angeles, London, Paris, Shanghai and Tokyo.

Visit us at http://www.SponsorPay.com or follow @SponsorPay on Twitter.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Peak 10 is a hybrid infrastructure provider across the nation. We are in the thick of things when it comes to hybrid IT," explained , Chief Technology Officer at Peak 10, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I will be talking about ChatOps and ChatOps as a way to solve some problems in the DevOps space," explained Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
"As we've gone out into the public cloud we've seen that over time we may have lost a few things - we've lost control, we've given up cost to a certain extent, and then security, flexibility," explained Steve Conner, VP of Sales at Cloudistics,in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are an IT services solution provider and we sell software to support those solutions. Our focus and key areas are around security, enterprise monitoring, and continuous delivery optimization," noted John Balsavage, President of A&I Solutions, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.