Welcome!

News Feed Item

SponsorPay Announces Fourth Consecutive Year of Double Digit Growth with Mobile Growing 90 Percent in 2013

Mobile now represents 76 percent of SponsorPay's business, as compared to 40 percent in 2012

BERLIN, GERMANY -- (Marketwired) -- 01/28/14 -- SponsorPay, a leading mobile supply side platform, today announced its fourth consecutive year of double digit growth and reaffirmed its transformation into a mobile ad tech company. SponsorPay's progress trended alongside the prior three years, remaining strong with 82 percent YOY revenue growth in December 2013. Furthermore, mobile jumped from comprising just 25 percent of impressions (ads shown to users) in January 2013 to 70 percent in December. The success of the company's shift to mobile is underscored by SponsorPay's recent induction into VentureBeat's index of the Top Ten Mobile Advertising Companies.

Ranked alongside Facebook and Google in the index, which is compiled based on feedback from readers and clients, SponsorPay was lauded for easy integration, product support and a "fan favorite" dashboard. This resounding endorsement coupled with SponsorPay's steady progress lays the foundation for the company's 2014 plans to enhance its Ad Monetization Platform's mediation layer and Ad Marketplace as well as continue its mobile expansion.

SponsorPay's Mediation Platform addresses key challenges faced by developers in a crowded app and mobile advertising space. The Mediation Platform launched with drag and drop SDK integration, prompting VentureBeat to highlight SponsorPay as the "easiest mobile ad network to install and deploy" in the aforementioned ad Index. 2013 was dedicated to rolling out product enhancements that allow developers to automatically optimize based on eCPMs, prioritize ad networks on a country basis and view results through a consolidated and transparent unified revenue reporting system.

"Fragmentation is a critical issue faced by developers," said Janis Zech, co-founder and CRO of SponsorPay. "Our solution empowers developers to manage their ad monetization strategy on a central dashboard equipped with features that simplify and streamline, all while supporting developers' direct relationships with ad networks."

SponsorPay's Mediation Platform is complemented by its Global Ad Marketplace, which enables developers to open their ad inventory to bids from ad networks, demand side platforms, agencies and direct advertisers. The marketplace's success helped drive increased audience and app reach for demand partners. SponsorPay's audience (monthly active users served ads by SponsorPay) climbed by 62 percent while the number of mobile applications integrating SponsorPay's Ad Monetization Platform increased by 65 percent.

To fuel and sustain this company growth, SponsorPay continues to extend its global footprint, with substantial investment in the U.S. market. The company welcomed Ted Liang as VP of Global Ad Marketplace & Partnerships to its new dedicated office space in the heart of San Francisco. The San Francisco office nearly quadrupled in 2013 to 15 people, including SponsorPay CEO and co-founder Andreas Bodczek, who relocated from the company's Berlin headquarters. In 2014, SponsorPay plans to build on this momentum, adding an additional 10 new hires to its Bay Area team.

About SponsorPay

SponsorPay fuels the app economy by creating solutions for smarter ad monetization. Our comprehensive Ad Monetization Platform includes mediation, an ad marketplace and ad serving capabilities to empower app developers to integrate, manage and optimize all sources of ad revenues.

The Ad Monetization Platform gives developers a single point of integration for ad networks, automated yield optimization and a central reporting dashboard. Developers benefit from making their inventory available for real-time bidding through SponsorPay's Ad Marketplace and can also leverage our vast network of apps to drive user acquisition.

SponsorPay has been honored as one of the world's top advertising companies by VentureBeat, OnMedia, Red Herring, White Bull and others. We are headquartered in Berlin with offices in San Francisco, New York, Los Angeles, London, Paris, Shanghai and Tokyo.

Visit us at http://www.SponsorPay.com or follow @SponsorPay on Twitter.

Contacts:
SponsorPay
Jessa Moon
Communications Manager
[email protected]
www.SponsorPay.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.