Click here to close now.


News Feed Item

'Digital Backpack' Launched to Solve Back Problems in Half of UK's Children

LONDON, January 28, 2014 /PRNewswire/ --

A new 'digital backpack', called HappyBird, has been launched to help solve back problems found in up to fifty per cent of children in the UK as a result of carrying heavy schoolbags and books.

The concept, which comprises of a tablet, Bluetooth pen, and carry case, weighs 94% less than the average schoolbag - found to weigh two stone - and provides students with access to millions of ebooks and apps to help improve learning performance.

The launch follows a series of claims made by the NHS that 'back pain in secondary school age children has been linked to heavy schoolbags and backpacks'. Sean McDougall, a health expert at leading charity, BackCare, says: "Heavy backpacks are deforming children as growing numbers suffer irreversible back problems."

Available for £69, HappyBird is the brainchild of new tech start-up, Angel Digital, who launched the product as part of its wider vision to enhance the learning experience of young people and provide greater accessibility to tablets.

Jackson Anni, HappyBird co-founder, said: "HappyBird improves both the health of school, college and university students in the UK, as well as their learning experience and performance."

"HappyBird is the first in a series of products to help us realise our vision of a world where companies and governments work more closely together to improve the education system via the use of digital tools and technology."

Following feedback from student and teacher pilot tests at some of the UK's leading primary schools and universities, including the University of London, London School of Economics and Imperial College London, HappyBird is set to improve classroom learning experiences, as well as save some university students nearly 20 hours study time per week and up to £460 per year on the cost of textbooks.

Janet Johnson, a Teaching Assistant at St Luke's Primary School in London, said: "With the tens of thousands of education and tutoring apps on HappyBird, teachers can foster interactive learning and tailor learning to an individual style instead of a one-size-fits-all approach."

Thibault Lavabre, an economics student at the London School of Economics, added: "On my calculations, I anticipate HappyBird will save me nearly 20 hours in misdirected study time per week and £460 a year by enabling me to purchase ebooks as opposed to the traditional paper format."

HappyBird's 8-inch tablet runs on Google's Android operating system. Its Bluetooth pen also connects pen and paper to the tablet in real-time, allowing the user to annotate work and send messages to friends.

The HappyBird tablet is also recyclable, so if a user accidentally damages the tablet, they can send it to a local recycling bank where a tablet insurance voucher will be issued towards the cost of a replacement.

Mr. Anni added: "We believe we've developed a fantastic product and are encouraging those who feel the same to support our Thunderclap campaign ( or visit for further information."

A video with further details about the product can be seen at:

HappyBird Key Features:

  • AML8726-MXS Dual Core ARM Cortex A9 /1.5GHz
  • Mali TM-400 GPU
  • Android 4.1
  • Built-in 1G Memory
  • 8 Inch TFT, 1024×768 (WSVGA -screen)
  • Front Camera 0.3MP; Back Camera 2.0MP
  • 8GB; Support Micro SD Expansion (32GB)

Notes to editors

About Angel Digital:

Angel Digital is an Australian manufacturer and retailer of consumer electronics. The company, incorporated in 2013, delivers products to customers in Australia, United Kingdom, Belgium, Finland, France, Hong Kong, Ireland, New Zealand, Singapore, Spain, and the US. The company sells android-based gadgets directly to consumers through and operates under the Happybird brand.

Independent research:

Media contact information
Briony Chappell
Bell Pottinger Wired
[email protected]

SOURCE HappyBird

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application del...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...