|By Business Wire||
|January 28, 2014 07:02 AM EST||
Sightly, a video advertising technology company focused on localized solutions, has announced that it has raised $1.7 million in series seed funding. Sightly allows brands, agencies, and value added resellers (VARs) serving local businesses the ability to target video ads across all devices and reach prospective customers with locally relevant messages. Sightly’s comprehensive network reach, combined with data-driven optimization intelligence technology, provides one of the industry’s most effective platforms for local brand awareness and customer engagement.
“This investment helps us continue pioneering the concept of local targeted video as more and more advertisers recognize that messages tailored for their specific markets are more effective in engaging their target audiences,” said John McIntyre, founder and CEO of Sightly. “Our ultimate goal is to make localized video ads easy, accessible and affordable for all brands, local business and their marketing partners.”
The initial round of funding was led by New York-based Mack Capital, with participation by investors including Tomorrow Ventures and 500 Startups. In response to market demands, the amount raised will be leveraged to expand Sightly’s product to best serve multi-location businesses and channel partners for localized campaigns.
“With the shift in media viewing habits from TV to digital media, the market is primed for Sightly’s solution,” said Brad Holden, Principal at Tomorrow Ventures. “As the demand for personalized, scalable video ads and campaigns increases, it’s evident that Sightly’s growth opportunities are exponential.”
Sightly’s seasoned leadership team includes co-founders and industry veterans, John McIntyre and John Zdanowski. Prior to expanding its focus on delivering solutions for brands, agencies and channel partners, they founded a previous iteration of Sightly which was focused on selling video solutions directly to small businesses.
The details of the new enterprise-level video ad platform will be unveiled next month at the International Franchise Association’s (IFA) Annual Convention, February 22-25, in New Orleans. For more information about Sightly, visit www.sightly.com.
Sightly is a video advertising technology company, providing brands, local businesses and their marketing partners the ability to reach local audiences across multiple screens through YouTube and other online and mobile video networks.
Sightly’s dynamic ad personalization, programmatic media buying, and data-driven optimization technologies provide one of the industry’s most effective platforms for local brand awareness and customer engagement.
Learn more about Sightly’s local, targeted video platform at www.sightly.com.
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