|By Marketwired .||
|January 28, 2014 07:30 AM EST||
SAN FRANCISCO, CA -- (Marketwired) -- 01/28/14 -- Delivering on the promise of native advertising, MobSoc Media today announced a new digital publishing network of 35 properties across four publishing verticals (Entertainment, Lifestyle, Technology, and Sports) to attract and engage consumers with targeted precision. MobSoc Media creates digital properties that consumers can engage with wherever they are online -- via mobile, social media, and the web. MobSoc Media enables advertisers to reach their exact target audience in the mobile and social sphere at a more effective cost of audience acquisition, and allows consumers to satisfy their strong appetite for finding trending and engaging content that can also be easily shared.
Coupled with the company's launch announcement, MobSoc Media unveiled its leading entertainment digital property, Celeb Bistro, a celebrity news site. With more than 4 million fans on Facebook -- CelebBistro has already surpassed People Magazine's Facebook page by more than 1.0 million fans and is the largest celebrity news site on Facebook based on fan following today. Also announced, MobSoc Media successfully closed a $5 million in Series A funding in late 2013 with private investors. Advisors include entrepreneur/investor/author James Altucher and Founder and Managing Partner of the Social Internet Fund, Lou Kerner.
Unlike portal sites that serve multiple content categories to grow a general website audience, MobSoc Media delivers specific online destinations for each interest-based audience across four publishing verticals: Entertainment, Lifestyle, Technology, and Sports. This allows brand marketers to have surgical reach in their targeting, rather than paying for advertising to a generic multi-category portal site audience. Also, it helps brands to amplify existing branded content or produce advertorial content that generates much higher engagement with consumer audiences.
MobSoc Media's proprietary Social Rank® technology helps to crowdsource the most popular and trending content in real-time, whether it's on Facebook, Twitter or beyond. As a result, MobSoc Media delivers some of the highest engagement rates in the industry, up to seven times the average. One of the early investors is James Altucher, an author, investor and entrepreneur. Altucher said that investing in MobSoc Media was a natural fit because he had already used the company's underlying technology to boost the fan following for his own page. "I became excited after seeing MobSoc Media's initial Celeb Bistro news page, where it had achieved the largest Facebook fan following with millions of more fans than the traditional celebrity news publishers like People and US Magazine." Advertising dollars have always followed eyeballs. Companies that have the ability to grow large social and mobile audiences, where consumers are spending the most time, will demand market attention.
"With the online click through rates of display advertising dropping to below 1%, many brand marketers are looking for more effective advertising methods to engage their audiences. This is driving a rapid increase in in-stream advertorial content and a trend towards more native advertising formats, better suited for mobile/social audiences," said L. Jasmine Kim, CEO of MobSoc Media. "For example, if you're a lifestyle brand looking to reach a specific audience around the hip hop genre, we can deliver an interest-based community dedicated to that specific segment. We help marketers amplify existing branded content or produce advertorials that generate much higher engagement with the relevant target audiences."
About MobSoc Media
Founded in late 2012, MobSoc Media is the only interest-based publishing network optimized for the mobile and social world. One of its premier digital properties, Celeb Bistro, has amassed 4.0 million Facebook fans*, a million more than that of its closest competitor, People. MobSoc Media's proprietary technology, Social Rank®, which leverages crowdsourcing, enables users to easily discover the most popular and trending content in areas they care about and engage with like-minded people, no matter where they are in the digital world. For brand marketers and advertisers, MobSoc Media offers precise targeting of relevant audiences in the mobile and social sphere where they can easily share and connect. As a result, MobSoc Media delivers some of the highest engagement rates in the industry -- up to 7 times higher than the category average. MobSoc Media's advisors include entrepreneur/investor/author James Altucher and Founder & Managing Partner of Social Internet Fund Lou Kerner. For more information, please visit mobsocmedia.com.
*As of January 2014
Media Contact for MobSoc Media
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Aug. 28, 2016 07:30 AM EDT Reads: 758
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 28, 2016 07:00 AM EDT Reads: 2,386
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Aug. 28, 2016 03:30 AM EDT Reads: 2,351
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 28, 2016 02:00 AM EDT Reads: 1,769
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Aug. 28, 2016 01:45 AM EDT Reads: 2,155
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 28, 2016 01:30 AM EDT Reads: 2,091
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 28, 2016 01:00 AM EDT Reads: 2,966
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 28, 2016 12:15 AM EDT Reads: 1,832
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 27, 2016 11:00 PM EDT Reads: 4,004
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 27, 2016 08:45 PM EDT Reads: 2,357
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Aug. 27, 2016 08:45 PM EDT Reads: 1,781
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 27, 2016 06:00 PM EDT Reads: 3,106
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Aug. 27, 2016 06:00 PM EDT Reads: 742
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 27, 2016 05:15 PM EDT Reads: 1,585
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 27, 2016 05:00 PM EDT Reads: 1,891