Click here to close now.


News Feed Item

ENERGYbits® Pays Tribute to Athletes Competing at Sochi 2014 Winter Games with Video Contest #itsOKtoSwallow

BOSTON, Jan. 28, 2014 /PRNewswire/ -- ENERGYbits® announces its #itsOKtoSwallow campaign and contest to honor athletes competing at Sochi 2014 Winter Games. The contest name not only illustrates how to take ENERGYbits® algae tabs (they're best swallowed) but also pays tribute to athletes competing at this year's Winter Games in Sochi. Athletes take a leap of faith when they pursue their dream to compete at the Olympic Games. It's a path full of pain and years of training so they swallow hard before making the commitment. The ENERGYbits® campaign #itsOKtoSwallow may be playful but it also recognizes the courage it takes to work hard to make a dream come true and reminds us that it's OK to Dream Big.

No one understands dreaming big and starting small more than ENERGYbits® Inc. ( This tiny sports nutrition startup from Boston, MA sells algae tabs, a high-protein, plant-based fuel loved by runners and athletes. The company's determination and "I think I can" approach is one that is shared by Olympic athletes and has propelled ENERGYbits® to be at this year's Winter Games alongside world class athletes and billion dollar companies. Just like athletes, ENERGYbits® has worked hard to grow strong and build credibility. This year they reached a tipping point with so many Olympic athletes endorsing them, they decided it was time to make the leap to the world stage and be with their athletes at the Games.

Algae has been sold in the USA and Canada for fifty years, and is not only prized by Olympic athletes but also elite groups like NASA, the United Nations and Carnegie Institute, all of whom endorse algae as the most nutritionally dense food in the world. And no wonder. Algae boasts the highest concentration of nutrients (40) and the highest concentration of protein (64%) in the world (three times that of steak).

ENERGYbits® is the first company to build algae into a national nutrition brand for the North American market.  Olympic and professional athletes wanting to improve their performance were the first to embrace ENERGYbits® tabs whose plant based fuel has quickly become a "must have" for all endurance athletes, fitness enthusiasts, families, busy executives, and consumers wanting to improve their health and energy, naturally and easily, but without caffeine, sugar, chemicals, gluten or stomach distress. Just swallow a handful and go.

If you're going to the Winter Games this year, look for the ENERGYbits® team who will be in Sochi giving away samples and "its OK to Swallow" swag. Regardless of whether you are in Sochi for the Games or watching them from home, be sure to enter the ENERGYbits #itsOKtoSwallow video contest. All you need to do is 1) submit a fifteen second video showing how you take your bits; 2) post your video on Instagram or Twitter; 3) tag it with #itsOKtoswallow, @energybits (or email it to [email protected]).  Each valid video entry will be posted on Submissions will be accepted until February 28, and winners will be announced March 2nd 2014 on and Prizes of ENERGYbits® tabs and "itsOKtoSwallow" swag will be awarded for multiple categories including: most liked video; most original video; funniest video; most people in a video; best athlete video; best non-athlete video; staff favorite, and more!  

If you haven't tried ENERGYbits® yet, you are sure to be pleasantly surprised. Made from just one ingredient -organically grown, NON-GMO spirulina, these tiny "bits-of-food" that you swallow are sure to make you feel so great, you may want to leap over tall buildings in a single bound. But ENERGYbits® suggests you leave that to the guys in the blue tights and red capes, or the athletes in Sochi.

ENERGYbits® Inc. is a sports nutrition company owned by Bits of Health Inc., a five year old nutraceuticals company based in Boston, MA, USA. ENERGYbits® Inc. sells algae tabs to professional and amateur sports, runners, fitness enthusiasts and consumers. For more information or to purchase yours visit or  

For more information contact:

Catharine Arnston
Founder and CEO
Bits of Health Inc. l ENERGYbits® Inc.
Boston, MA, USA

Read more news from ENERGYbits.


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Key Information Systems, Inc. (KeyInfo), a leading cloud and infrastructure provider offering integrated solutions to enterprises, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Key Information Systems is a leading regional systems integrator with world-class compute, storage and networking solutions and professional services for the most advanced softwa...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps and Continuous Delivery software provider XebiaLabs has announced it has been selected to join the Amazon Web Services (AWS) DevOps Competency partner program. The program is designed to highlight software vendors like XebiaLabs who have demonstrated technical expertise and proven customer success in DevOps and specialized solution areas like Continuous Delivery. DevOps Competency Partners provide solutions to, or have deep experience working with AWS users and other businesses to help t...
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at @DevOpsSummit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Enterprises can achieve rigorous IT security as well as improved DevOps practices and Cloud economics by taking a new, cloud-native approach to application delivery. Because the attack surface for cloud applications is dramatically different than for highly controlled data centers, a disciplined and multi-layered approach that spans all of your processes, staff, vendors and technologies is required. This may sound expensive and time consuming to achieve as you plan how to move selected applicati...
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, foc...
The cloud has reached mainstream IT. Those 18.7 million data centers out there (server closets to corporate data centers to colocation deployments) are moving to the cloud. In his session at 17th Cloud Expo, Achim Weiss, CEO & co-founder of ProfitBricks, will share how two companies – one in the U.S. and one in Germany – are achieving their goals with cloud infrastructure. More than a case study, he will share the details of how they prioritized their cloud computing infrastructure deployments ...
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete en...
Data loss happens, even in the cloud. In fact, if your company has adopted a cloud application in the past three years, data loss has probably happened, whether you know it or not. In his session at 17th Cloud Expo, Bryan Forrester, Senior Vice President of Sales at eFolder, will present how common and costly cloud application data loss is and what measures you can take to protect your organization from data loss.
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, will provide an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet condit...
Between the compelling mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how busine...