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ENERGYbits® Pays Tribute to Athletes Competing at Sochi 2014 Winter Games with Video Contest #itsOKtoSwallow

BOSTON, Jan. 28, 2014 /PRNewswire/ -- ENERGYbits® announces its #itsOKtoSwallow campaign and contest to honor athletes competing at Sochi 2014 Winter Games. The contest name not only illustrates how to take ENERGYbits® algae tabs (they're best swallowed) but also pays tribute to athletes competing at this year's Winter Games in Sochi. Athletes take a leap of faith when they pursue their dream to compete at the Olympic Games. It's a path full of pain and years of training so they swallow hard before making the commitment. The ENERGYbits® campaign #itsOKtoSwallow may be playful but it also recognizes the courage it takes to work hard to make a dream come true and reminds us that it's OK to Dream Big.

No one understands dreaming big and starting small more than ENERGYbits® Inc. ( This tiny sports nutrition startup from Boston, MA sells algae tabs, a high-protein, plant-based fuel loved by runners and athletes. The company's determination and "I think I can" approach is one that is shared by Olympic athletes and has propelled ENERGYbits® to be at this year's Winter Games alongside world class athletes and billion dollar companies. Just like athletes, ENERGYbits® has worked hard to grow strong and build credibility. This year they reached a tipping point with so many Olympic athletes endorsing them, they decided it was time to make the leap to the world stage and be with their athletes at the Games.

Algae has been sold in the USA and Canada for fifty years, and is not only prized by Olympic athletes but also elite groups like NASA, the United Nations and Carnegie Institute, all of whom endorse algae as the most nutritionally dense food in the world. And no wonder. Algae boasts the highest concentration of nutrients (40) and the highest concentration of protein (64%) in the world (three times that of steak).

ENERGYbits® is the first company to build algae into a national nutrition brand for the North American market.  Olympic and professional athletes wanting to improve their performance were the first to embrace ENERGYbits® tabs whose plant based fuel has quickly become a "must have" for all endurance athletes, fitness enthusiasts, families, busy executives, and consumers wanting to improve their health and energy, naturally and easily, but without caffeine, sugar, chemicals, gluten or stomach distress. Just swallow a handful and go.

If you're going to the Winter Games this year, look for the ENERGYbits® team who will be in Sochi giving away samples and "its OK to Swallow" swag. Regardless of whether you are in Sochi for the Games or watching them from home, be sure to enter the ENERGYbits #itsOKtoSwallow video contest. All you need to do is 1) submit a fifteen second video showing how you take your bits; 2) post your video on Instagram or Twitter; 3) tag it with #itsOKtoswallow, @energybits (or email it to [email protected]).  Each valid video entry will be posted on Submissions will be accepted until February 28, and winners will be announced March 2nd 2014 on and Prizes of ENERGYbits® tabs and "itsOKtoSwallow" swag will be awarded for multiple categories including: most liked video; most original video; funniest video; most people in a video; best athlete video; best non-athlete video; staff favorite, and more!  

If you haven't tried ENERGYbits® yet, you are sure to be pleasantly surprised. Made from just one ingredient -organically grown, NON-GMO spirulina, these tiny "bits-of-food" that you swallow are sure to make you feel so great, you may want to leap over tall buildings in a single bound. But ENERGYbits® suggests you leave that to the guys in the blue tights and red capes, or the athletes in Sochi.

ENERGYbits® Inc. is a sports nutrition company owned by Bits of Health Inc., a five year old nutraceuticals company based in Boston, MA, USA. ENERGYbits® Inc. sells algae tabs to professional and amateur sports, runners, fitness enthusiasts and consumers. For more information or to purchase yours visit or  

For more information contact:

Catharine Arnston
Founder and CEO
Bits of Health Inc. l ENERGYbits® Inc.
Boston, MA, USA

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