|By PR Newswire||
|January 28, 2014 09:41 AM EST||
NEW YORK, Jan. 28, 2014 /PRNewswire/ -- No, that's not a typo. Here's why... First, let's talk numbers. 90 million women in the U.S. color their hair, and up until now, there have been two options – go to a salon, which costs a fortune and takes up half your day, or color your hair at home with a traditional product. In other words, pick your poison. And don't forget about all those chemicals. Enough is enough.
Enter Madison Reed.
Madison Reed, launching February 2014, is revolutionizing every aspect of the at-home hair color experience. We provide ammonia- and resorcinol-free professional grade products that are used in salons and deliver them to your door. We'll even send a colorist to you to make color selection and application a breeze – beginning in select locations later this year, and we're growing. Still afraid to color your hair at home? We've developed entirely new ways of finding your perfect permanent hair color – choose from an online color advisor, mobile app, live web chat, digital photo consultation or speak to a trained colorist on the phone. All of this is what makes the Madison Reed "in-home" coloring experience superior to the traditional way of coloring your hair at home. Want to know more?
TOP 10 Things to Know About Madison Reed:
1. WE KNOW TECH
Meet Amy Errett, CEO and Co-Founder of Madison Reed. A leading entrepreneur, senior executive and venture capitalist, Amy is obsessed with categories that have limited to no innovation, looking for what she doesn't see to deliver superior service. This passion is what ignited the spark for Madison Reed. Headquartered in San Francisco, Madison Reed is backed by top-tier venture capital firms True Ventures, Norwest Venture Partners and Maveron, co-founded by Starbucks CEO Howard Schultz.
2. WE ARE SALON EXPERTS
We don't just claim to be salon quality. We are salon quality. And if you don't believe us, ask our Advisor, famed stylist Sally Hershberger. Sally has tested the Madison Reed formulas with her top-notch team of colorists. "It's very easy to mix and apply, and the results are amazing… incredible color that has depth, shine and really lasts. It's definitely a salon grade product," says Hershberger. Alex Chases, founder and owner of famed salons in San Francisco and Silicon Valley has signed on as an Advisor as well. He and his team of stylists use Madison Reed in his salons, making the brand the only at-home hair color that's available in salons. "When I first started using Madison Reed, my clients demanded I use it at their next visit. They love the results," says Chases.
3. WE DON'T LIKE AMMONIA IN OUR HAIR EITHER
Free of harsh chemicals like ammonia, resorcinol and parabens, our formula is instead packed with conditioning agents that protect the hair and scalp during the coloring process, something that was important to Sally while advising on the product development. Sally explains, "I love that the color is ammonia-free and that hair doesn't feel or smell like it's been chemically treated."
Leveraging micro-pigment color technology, Madison Reed was able to get rid of the bad stuff and add in the good. Argan Oil coats and shields hair while Ginseng Root Extract penetrates all the way to the cortex to improve strength and alleviate split ends. Keratin repairs damaged cuticle layers, restores elasticity and leaves hair looking shiny, strong and healthy. Additionally, all products in the kit are completely gluten-free, and they smell great too – you won't freak out the cat, the husband or the family. And speaking of the cat, we don't test on animals. Ever.
4. WE DELIVER SALON-QUALITY RESULTS
Handcrafted in Italy, our special pre-mixed multi-tone formula comes in 27 natural and dynamic shades for sophisticated salon-quality color with unparalleled depth and shine. So whether you're refreshing your roots, covering up grays or trying on a new color, our professional-grade product provides complete, fade-resistant coverage that Hershberger refers to as a "game changer."
5. WE HELP YOU FIND & APPLY YOUR PERFECT COLOR
Don't know which color is for you? No sweat. If you already use the hair color of another brand, use the Color Translator to determine the corresponding Madison Reed shade. Need help choosing a new color? Our online Color Advisor walks you through a few simple questions to provide a recommendation that fits your skin tone and profile. You can even upload a photo for live feedback from the certified colorists on our Color Crew. Ok, so you have your color – now what? In addition to step-by-step visual instructions on the box and how-to videos, our Color Crew is there for you by phone, text, and web chat.
6. WE MAKE HOUSE CALLS
Say that again? That's right – in select locations in February 2014, but we're growing, we're providing personal access to an amazing group of certified colorists to help you select your shade and teach you how to apply it in the comfort of your own home. This will completely change the way you think of at-home hair color. And this is just the beginning.
7. WE AUTO SHIP TO YOUR DOOR
We get it - the dozen or so versions of our to-do lists are piling up too. Adding "remember to get hair colored" can officially be crossed off that list. With Madison Reed, you'll never forget to order your shade when you are due for a touch up. Order it once, set your delivery schedule and don't think about it again. Need to make a change, no problem. With just a few clicks you can update your color or the date of your next shipment.
8. WE LIKE PROOF
Our R&D team has over thirty years of experience developing professional and consumer hair color. Leading up to launch, we conducted 2,000 hair tests on models of all hair types, analyzed the shades under three separate light sources (both warm and cool light indoors, and natural light outdoors), and tested each shade with three types of hair – natural, colored and gray. In order to pass the Madison Reed test, each shade needed five perfect outcomes for success. No cutting corners here.
9. WE PACKAGED A NO-BRAINER
After talking to hundreds of women about their experiences with at-home color, we found a variety of complaints surrounding the application process and packaging itself. Because of this, we decided to reinvent the box and what's inside. In each Madison Reed kit, you'll find everything you need. And, when you've finished, just drop it into the box and recycle… yep, all kit components are recyclable.
- Super simple, illustrated instructions
- Radiant Cream Color
- Conditioning Color Activator with "less-mess" application tip
- Two pairs of Fitted Gloves, one for applying color and another to rinse
- Barrier Cream to keep skin around your hairline clean
- Hair Cap to wear while waiting for color to set
- A Cleaning Wipe to remove stray color
- Specially formulated Color Enhancing Shampoo and Conditioner
10. WE WON'T BREAK YOUR BANK
At Madison Reed, we believe you deserve a salon-quality product at an affordable price. You get all the above (one complete box) for $29.95.
Time to live life brilliantly.
For additional information, visit www.Madison-Reed.com or call 888.550.9586
SOURCE Madison Reed
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
Mar. 27, 2017 08:15 PM EDT Reads: 6,280
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 27, 2017 07:45 PM EDT Reads: 2,174
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Mar. 27, 2017 07:30 PM EDT Reads: 4,567
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
Mar. 27, 2017 06:45 PM EDT Reads: 12,910
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle.
Mar. 27, 2017 06:00 PM EDT Reads: 2,996
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Mar. 27, 2017 03:45 PM EDT Reads: 1,406
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Mar. 27, 2017 03:30 PM EDT Reads: 2,956
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 27, 2017 02:45 PM EDT Reads: 1,952
Some people worry that OpenStack is more flash then substance; however, for many customers this could not be farther from the truth. No other technology equalizes the playing field between vendors while giving your internal teams better access than ever to infrastructure when they need it. In his session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will talk through some real-world OpenStack deployments and look into the ways this can benefit customers of all sizes....
Mar. 27, 2017 02:30 PM EDT Reads: 4,323
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
Mar. 27, 2017 02:30 PM EDT Reads: 3,678
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Mar. 27, 2017 02:30 PM EDT Reads: 4,024
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 27, 2017 02:00 PM EDT Reads: 2,061
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Mar. 27, 2017 01:30 PM EDT Reads: 1,211
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Mar. 27, 2017 01:15 PM EDT Reads: 748
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
Mar. 27, 2017 01:00 PM EDT Reads: 2,081