Welcome!

News Feed Item

Stop Being a Hostage to Your Hair

Introducing Madison Reed, the Next Wave in "In-Home" Hair Color

NEW YORK, Jan. 28, 2014 /PRNewswire/ -- No, that's not a typo. Here's why... First, let's talk numbers. 90 million women in the U.S. color their hair, and up until now, there have been two options – go to a salon, which costs a fortune and takes up half your day, or color your hair at home with a traditional product. In other words, pick your poison. And don't forget about all those chemicals. Enough is enough.

(Photo: http://photos.prnewswire.com/prnh/20140128/NY54042)

Enter Madison Reed.

Madison Reed, launching February 2014, is revolutionizing every aspect of the at-home hair color experience. We provide ammonia- and resorcinol-free professional grade products that are used in salons and deliver them to your door. We'll even send a colorist to you to make color selection and application a breeze – beginning in select locations later this year, and we're growing. Still afraid to color your hair at home? We've developed entirely new ways of finding your perfect permanent hair color – choose from an online color advisor, mobile app, live web chat, digital photo consultation or speak to a trained colorist on the phone. All of this is what makes the Madison Reed "in-home" coloring experience superior to the traditional way of coloring your hair at home. Want to know more?

TOP 10 Things to Know About Madison Reed:

1.       WE KNOW TECH
Meet Amy Errett, CEO and Co-Founder of Madison Reed. A leading entrepreneur, senior executive and venture capitalist, Amy is obsessed with categories that have limited to no innovation, looking for what she doesn't see to deliver superior service. This passion is what ignited the spark for Madison Reed. Headquartered in San Francisco, Madison Reed is backed by top-tier venture capital firms True Ventures, Norwest Venture Partners and Maveron, co-founded by Starbucks CEO Howard Schultz.

2.       WE ARE SALON EXPERTS
We don't just claim to be salon quality. We are salon quality. And if you don't believe us, ask our Advisor, famed stylist Sally Hershberger. Sally has tested the Madison Reed formulas with her top-notch team of colorists. "It's very easy to mix and apply, and the results are amazing… incredible color that has depth, shine and really lasts. It's definitely a salon grade product," says Hershberger. Alex Chases, founder and owner of famed salons in San Francisco and Silicon Valley has signed on as an Advisor as well. He and his team of stylists use Madison Reed in his salons, making the brand the only at-home hair color that's available in salons. "When I first started using Madison Reed, my clients demanded I use it at their next visit.  They love the results," says Chases.

3.       WE DON'T LIKE AMMONIA IN OUR HAIR EITHER
Free of harsh chemicals like ammonia, resorcinol and parabens, our formula is instead packed with conditioning agents that protect the hair and scalp during the coloring process, something that was important to Sally while advising on the product development. Sally explains, "I love that the color is ammonia-free and that hair doesn't feel or smell like it's been chemically treated." 

Leveraging micro-pigment color technology, Madison Reed was able to get rid of the bad stuff and add in the good. Argan Oil coats and shields hair while Ginseng Root Extract penetrates all the way to the cortex to improve strength and alleviate split ends. Keratin repairs damaged cuticle layers, restores elasticity and leaves hair looking shiny, strong and healthy. Additionally, all products in the kit are completely gluten-free, and they smell great too – you won't freak out the cat, the husband or the family. And speaking of the cat, we don't test on animals. Ever.

4.       WE DELIVER SALON-QUALITY RESULTS
Handcrafted in Italy, our special pre-mixed multi-tone formula comes in 27 natural and dynamic shades for sophisticated salon-quality color with unparalleled depth and shine. So whether you're refreshing your roots, covering up grays or trying on a new color, our professional-grade product provides complete, fade-resistant coverage that Hershberger refers to as a "game changer."

5.       WE HELP YOU FIND & APPLY YOUR PERFECT COLOR
Don't know which color is for you? No sweat. If you already use the hair color of another brand, use the Color Translator to determine the corresponding Madison Reed shade. Need help choosing a new color? Our online Color Advisor walks you through a few simple questions to provide a recommendation that fits your skin tone and profile. You can even upload a photo for live feedback from the certified colorists on our Color Crew. Ok, so you have your color – now what? In addition to step-by-step visual instructions on the box and how-to videos, our Color Crew is there for you by phone, text, and web chat. 

6.       WE MAKE HOUSE CALLS
Say that again? That's right – in select locations in February 2014, but we're growing, we're providing personal access to an amazing group of certified colorists to help you select your shade and teach you how to apply it in the comfort of your own home. This will completely change the way you think of at-home hair color. And this is just the beginning.

7.       WE AUTO SHIP TO YOUR DOOR
We get it - the dozen or so versions of our to-do lists are piling up too. Adding "remember to get hair colored" can officially be crossed off that list. With Madison Reed, you'll never forget to order your shade when you are due for a touch up. Order it once, set your delivery schedule and don't think about it again. Need to make a change, no problem. With just a few clicks you can update your color or the date of your next shipment.

8.       WE LIKE PROOF
Our R&D team has over thirty years of experience developing professional and consumer hair color. Leading up to launch, we conducted 2,000 hair tests on models of all hair types, analyzed the shades under three separate light sources (both warm and cool light indoors, and natural light outdoors), and tested each shade with three types of hair – natural, colored and gray. In order to pass the Madison Reed test, each shade needed five perfect outcomes for success. No cutting corners here.

9.       WE PACKAGED A NO-BRAINER
After talking to hundreds of women about their experiences with at-home color, we found a variety of complaints surrounding the application process and packaging itself. Because of this, we decided to reinvent the box and what's inside. In each Madison Reed kit, you'll find everything you need. And, when you've finished, just drop it into the box and recycle… yep, all kit components are recyclable.

  • Super simple, illustrated instructions
  • Radiant Cream Color
  • Conditioning Color Activator with "less-mess" application tip
  • Two pairs of Fitted Gloves, one for applying color and another to rinse
  • Barrier Cream to keep skin around your hairline clean
  • Hair Cap to wear while waiting for color to set
  • A Cleaning Wipe to remove stray color
  • Specially formulated Color Enhancing Shampoo and Conditioner

10.   WE WON'T BREAK YOUR BANK
At Madison Reed, we believe you deserve a salon-quality product at an affordable price. You get all the above (one complete box) for $29.95.

Time to live life brilliantly.

For additional information, visit www.Madison-Reed.com or call 888.550.9586

SOURCE Madison Reed

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...