Welcome!

News Feed Item

Chico's FAS, Inc. Announces International Expansion

The Chico's Brand to Enter Mexico

NEW YORK, Jan. 28, 2014 /PRNewswire/ -- Chico's FAS, Inc. announces the launch of the Chico's brand in Mexico, through an exclusive franchise with El Puerto de Liverpool, S.A.B. de C. V. ("Liverpool"). The Chico's brand expansion in Mexico will begin with a stand-alone boutique opening at Perisur Mall, Mexico City in Spring 2014. Plans for the Chico's expansion in Mexico include the opening of stand-alone boutiques as well as branded shop-in-shops in Liverpool department stores. The second stand-alone boutique will open in Villahermosa, Tabasco. In addition, Liverpool plans to roll out six Liverpool department store shop-in-shops during the first half of this year. 

(Logo: http://photos.prnewswire.com/prnh/20131014/FL96807LOGO)

The Chico's brand was founded in 1983 as a boutique selling Mexican folk art and cotton sweaters from a store in Florida's Sanibel Island. Today, Chico's sells exclusively designed, private branded clothing for women featuring a combination of great style with on-trend, expressive and one-of-a-kind designs to yield a wardrobe that is fashionable, unique, and comfortable.

"We could not be more thrilled for the opening of the first Chico's international location in Mexico," said Cinny Murray, Chico's Brand President. "I'm so excited to bring the women of Mexico fabulous Chico's fashion, and this is an incredible growth opportunity for our brand."

Known for exclusive artisan pieces and one-of-a-kind prints and patterns, Chico's is also home to many signature collections that feature chic, warbrobe-building must-haves that also have signature Chico's style. The So Slimming™ collection of great-fitting pants uses Hidden Fit™ technology, interior stitching and shaping panels to create an instantly slimming effect. The Travelers™ collection features fashion-forward, wrinkle-resistant knits that are lightweight and go from day-to-night with ease. The Zenergy™ collection offers activewear with glamorous twist, featuring vivid color, vibrant patterns, and comfortable silhouettes to wear everywhere. Chico's also offers a wide range of fabulous accessories.

"We believe Mexico is a great first foray into the international arena for the Chico's brand. It represents an important part of the overall global expansion of Chico's FAS, Inc.," says Bill Bine, Chico's Vice President, International Operations.  "We are excited to announce our partnership with Liverpool. Their experience and understanding of the customer in the Mexican market, combined with the strength of the Chico's brand creates a tremendous opportunity for international growth."

The store design of the Chico's stand-alone boutiques will be based on a new store prototype. The elevated concept includes a mix of curated finishes and materials based in warm tones with subtle animal prints. Modern interpretations of Chico's brand heritage are brought to life with iconic woven entry doors, luggage details on fixtures and layers of artifacts as props.

Liverpool's Chief Executive Officer Jorge A. Salgado said, "We are very pleased to be able to introduce Chico's to Mexico and offer our customers collections filled with fashionable, high-quality apparel. Chico's reputation for leading the industry in both fashion and innovation makes the company an ideal resource and collaborator for us as we introduce new segments of the market."

ABOUT CHICO'S
The Chico's brand, which began operations in 1983, primarily sells exclusively designed, private branded clothing. The styling is chic, unique, and charismatic with on-trend, expressive, one-of-a-kind designs created to illuminate the women wearing them.

As of November 2, 2013, Chico's operated 617 boutiques and 108 outlets across the U.S., the District of Columbia and Puerto Rico. Chico's also publishes a monthly catalog and offers round-the-clock shopping at www.chicos.com.

ABOUT CHICO'S FAS, INC.
The Company, through its brands – Chico's, White House | Black Market, Soma Intimates, and Boston Proper, is a leading women's omni-channel specialty retailer of private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing gift items.

As of November 2, 2013, the Company operated 1,470 stores in the US and Canada.  The Company's merchandise is also available at www.chicos.com, www.whbm.com, www.soma.com, and www.bostonproper.com.  For more detailed information on Chico's FAS, Inc., please visit our corporate website at www.chicosfas.com

ABOUT LIVERPOOL
El Puerto de Liverpool, S.A.B. de C.V. is the largest full-scale department store Company in Mexico, with 101 units in operation, under three different brand  names: Liverpool, Fabricas de Francia, and Liverpool Duty Free. The Company has more than 1.4 million square meters of sales floor and is present in 57 cities throughout the Mexican Republic. Liverpool's real estate operations are supported by 21 shopping malls in 14 different Mexican cities in which Liverpool has more than 375 thousand square meters of gross leasing space. Liverpool is the third largest credit card issuer in Mexico, with more than 3.4 million cards.

SOURCE Chico's FAS, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
"We are a leader in the market space called network visibility solutions - it enables monitoring tools and Big Data analysis to access the data and be able to see the performance," explained Shay Morag, VP of Sales and Marketing at Niagara Networks, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
"We are a modern development application platform and we have a suite of products that allow you to application release automation, we do version control, and we do application life cycle management," explained Flint Brenton, CEO of CollabNet, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...