Welcome!

News Feed Item

McKesson and RedBrick Health Announce Collaborative Partnership to Reinvent Patient and Member Engagement

Comprehensive, multi-modal solution engages members to help change behaviors across the continuum of health

MINNEAPOLIS and WESTMINSTER, Jan. 28, 2014 /PRNewswire/ -- RedBrick Health, a fast-growing leader in consumer health engagement and behavior change technology and McKesson Care Management, a business unit of McKesson Corporation focused on delivering leading care management solutions to the payer and government markets today announced a strategic collaboration to reinvent and dramatically improve methods for patient and member engagement by health insurance plans across the country. Leveraging and integrating innovative products and services from both companies, the new offering consolidates member-facing engagement and health improvement initiatives into a single, scalable, best-in-class solution across the continuum of health – from prevention and wellness to comprehensive care management.

Delivered through a multi-modal platform approach that brings together web, mobile, and live interactions into a fully integrated and highly personalized consumer experience, the RedBrick-McKesson collaboration offers health plans a more effective way to engage their members. With this solution, health plans can realign population health and medical management initiatives with a 360-degree, real-time view of every member touch point and interaction, providing a customized member experience that helps improve health outcomes, increase member engagement, and reduce the cost of care.

"Health plans are facing a critical need to engage their members in a deeper, more substantial way," said Jeff Felton, President of McKesson Connected Care & Analytics. "Current member-facing engagement, health improvement, and medical management approaches tend to be expensive, fragmented, duplicative, and costly to scale. To change that, McKesson and RedBrick have created a unified and cost-effective approach to engaging members in a truly meaningful and coordinated manner. It's designed from the ground up to be simpler for the plan and more appealing to the consumer."

The data-driven and personalized engagement approach makes it fun and worthwhile for members to engage through the channels that they prefer – web, mobile, or live "concierge" support. Targeted outreach helps drive initial engagement, while clinical and behavioral insight, social and game mechanics, and powerful data analytics that continually refresh the experience for the consumer combine to help encourage members to make positive changes in their health behaviors. This adaptive technology, augmented by on-demand live support from experienced healthcare professionals, helps close gaps in care and improve outcomes across the entire eligible population.

The comprehensive nature of the RedBrick-McKesson solution gives health plans the ability to consolidate or replace expensive or poorly performing disease management and health and wellness programs, as well as consumer marketing and member engagement initiatives, with a more complete and cohesive program. By consolidating vendors and streamlining programs, health plans can achieve cost savings and reduce administrative burden without sacrificing quality or results.

"Health plans face the concurrent challenges of building loyalty, better competing for individual and group business both directly and through the exchanges, and delivering superior value in a rapidly changing healthcare environment," said Eric Zimmerman, chief marketing officer for RedBrick Health. "The collaboration between McKesson and RedBrick brings together a powerful combination of high tech and high touch capabilities, and uniquely addresses both the clinical and behavioral dimensions of the engagement challenge. By taking a fresh approach to engagement and behavior change across the continuum of health, health plans can more effectively help members take small steps toward better health habits and stronger treatment adherence."

To learn more, visit our website or email [email protected].

About RedBrick Health
RedBrick Health is a health engagement and behavior change technology company that helps employers and health insurers reinvigorate their health and wellness programs. The company combines financial accountability, clinical and behavioral insight, social and game mechanics and powerful data analytics to create a personalized and persuasive experience delivered through web, mobile and live interactions. As a result, RedBrick drives healthy behaviors, better outcomes and stronger returns on everyone's investment in health. The company serves large, self-insured employers and strategic distribution partners. Visit RedBrick at redbrickhealth.com, read more at healthinnovationblog.com or follow the company at twitter.com/redbrickhealth.

About McKesson Corporation
McKesson Corporation, currently ranked 14th on the FORTUNE 500, is a healthcare services and information technology company dedicated to making the business of healthcare run better. We partner with payers, hospitals, physician offices, pharmacies, pharmaceutical companies and others across the spectrum of care to build healthier organizations that deliver better care to patients in every setting. McKesson helps its customers improve their financial, operational, and clinical performance with solutions that include pharmaceutical and medical-surgical supply management, healthcare information technology, and business and clinical services. For more information, visit us at www.mckesson.com.

Connect with RedBrick Health
Health Innovation Blog
LinkedIn
Twitter

RedBrick and RedBrick 5, are trademarks of RedBrick Health.

SOURCE RedBrick Health

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, will present a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to m...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and atten...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...