News Feed Item

McKesson and RedBrick Health Announce Collaborative Partnership to Reinvent Patient and Member Engagement

Comprehensive, multi-modal solution engages members to help change behaviors across the continuum of health

MINNEAPOLIS and WESTMINSTER, Jan. 28, 2014 /PRNewswire/ -- RedBrick Health, a fast-growing leader in consumer health engagement and behavior change technology and McKesson Care Management, a business unit of McKesson Corporation focused on delivering leading care management solutions to the payer and government markets today announced a strategic collaboration to reinvent and dramatically improve methods for patient and member engagement by health insurance plans across the country. Leveraging and integrating innovative products and services from both companies, the new offering consolidates member-facing engagement and health improvement initiatives into a single, scalable, best-in-class solution across the continuum of health – from prevention and wellness to comprehensive care management.

Delivered through a multi-modal platform approach that brings together web, mobile, and live interactions into a fully integrated and highly personalized consumer experience, the RedBrick-McKesson collaboration offers health plans a more effective way to engage their members. With this solution, health plans can realign population health and medical management initiatives with a 360-degree, real-time view of every member touch point and interaction, providing a customized member experience that helps improve health outcomes, increase member engagement, and reduce the cost of care.

"Health plans are facing a critical need to engage their members in a deeper, more substantial way," said Jeff Felton, President of McKesson Connected Care & Analytics. "Current member-facing engagement, health improvement, and medical management approaches tend to be expensive, fragmented, duplicative, and costly to scale. To change that, McKesson and RedBrick have created a unified and cost-effective approach to engaging members in a truly meaningful and coordinated manner. It's designed from the ground up to be simpler for the plan and more appealing to the consumer."

The data-driven and personalized engagement approach makes it fun and worthwhile for members to engage through the channels that they prefer – web, mobile, or live "concierge" support. Targeted outreach helps drive initial engagement, while clinical and behavioral insight, social and game mechanics, and powerful data analytics that continually refresh the experience for the consumer combine to help encourage members to make positive changes in their health behaviors. This adaptive technology, augmented by on-demand live support from experienced healthcare professionals, helps close gaps in care and improve outcomes across the entire eligible population.

The comprehensive nature of the RedBrick-McKesson solution gives health plans the ability to consolidate or replace expensive or poorly performing disease management and health and wellness programs, as well as consumer marketing and member engagement initiatives, with a more complete and cohesive program. By consolidating vendors and streamlining programs, health plans can achieve cost savings and reduce administrative burden without sacrificing quality or results.

"Health plans face the concurrent challenges of building loyalty, better competing for individual and group business both directly and through the exchanges, and delivering superior value in a rapidly changing healthcare environment," said Eric Zimmerman, chief marketing officer for RedBrick Health. "The collaboration between McKesson and RedBrick brings together a powerful combination of high tech and high touch capabilities, and uniquely addresses both the clinical and behavioral dimensions of the engagement challenge. By taking a fresh approach to engagement and behavior change across the continuum of health, health plans can more effectively help members take small steps toward better health habits and stronger treatment adherence."

To learn more, visit our website or email [email protected].

About RedBrick Health
RedBrick Health is a health engagement and behavior change technology company that helps employers and health insurers reinvigorate their health and wellness programs. The company combines financial accountability, clinical and behavioral insight, social and game mechanics and powerful data analytics to create a personalized and persuasive experience delivered through web, mobile and live interactions. As a result, RedBrick drives healthy behaviors, better outcomes and stronger returns on everyone's investment in health. The company serves large, self-insured employers and strategic distribution partners. Visit RedBrick at redbrickhealth.com, read more at healthinnovationblog.com or follow the company at twitter.com/redbrickhealth.

About McKesson Corporation
McKesson Corporation, currently ranked 14th on the FORTUNE 500, is a healthcare services and information technology company dedicated to making the business of healthcare run better. We partner with payers, hospitals, physician offices, pharmacies, pharmaceutical companies and others across the spectrum of care to build healthier organizations that deliver better care to patients in every setting. McKesson helps its customers improve their financial, operational, and clinical performance with solutions that include pharmaceutical and medical-surgical supply management, healthcare information technology, and business and clinical services. For more information, visit us at www.mckesson.com.

Connect with RedBrick Health
Health Innovation Blog

RedBrick and RedBrick 5, are trademarks of RedBrick Health.

SOURCE RedBrick Health

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...