Welcome!

News Feed Item

McKesson and RedBrick Health Announce Collaborative Partnership to Reinvent Patient and Member Engagement

Comprehensive, multi-modal solution engages members to help change behaviors across the continuum of health

MINNEAPOLIS and WESTMINSTER, Jan. 28, 2014 /PRNewswire/ -- RedBrick Health, a fast-growing leader in consumer health engagement and behavior change technology and McKesson Care Management, a business unit of McKesson Corporation focused on delivering leading care management solutions to the payer and government markets today announced a strategic collaboration to reinvent and dramatically improve methods for patient and member engagement by health insurance plans across the country. Leveraging and integrating innovative products and services from both companies, the new offering consolidates member-facing engagement and health improvement initiatives into a single, scalable, best-in-class solution across the continuum of health – from prevention and wellness to comprehensive care management.

Delivered through a multi-modal platform approach that brings together web, mobile, and live interactions into a fully integrated and highly personalized consumer experience, the RedBrick-McKesson collaboration offers health plans a more effective way to engage their members. With this solution, health plans can realign population health and medical management initiatives with a 360-degree, real-time view of every member touch point and interaction, providing a customized member experience that helps improve health outcomes, increase member engagement, and reduce the cost of care.

"Health plans are facing a critical need to engage their members in a deeper, more substantial way," said Jeff Felton, President of McKesson Connected Care & Analytics. "Current member-facing engagement, health improvement, and medical management approaches tend to be expensive, fragmented, duplicative, and costly to scale. To change that, McKesson and RedBrick have created a unified and cost-effective approach to engaging members in a truly meaningful and coordinated manner. It's designed from the ground up to be simpler for the plan and more appealing to the consumer."

The data-driven and personalized engagement approach makes it fun and worthwhile for members to engage through the channels that they prefer – web, mobile, or live "concierge" support. Targeted outreach helps drive initial engagement, while clinical and behavioral insight, social and game mechanics, and powerful data analytics that continually refresh the experience for the consumer combine to help encourage members to make positive changes in their health behaviors. This adaptive technology, augmented by on-demand live support from experienced healthcare professionals, helps close gaps in care and improve outcomes across the entire eligible population.

The comprehensive nature of the RedBrick-McKesson solution gives health plans the ability to consolidate or replace expensive or poorly performing disease management and health and wellness programs, as well as consumer marketing and member engagement initiatives, with a more complete and cohesive program. By consolidating vendors and streamlining programs, health plans can achieve cost savings and reduce administrative burden without sacrificing quality or results.

"Health plans face the concurrent challenges of building loyalty, better competing for individual and group business both directly and through the exchanges, and delivering superior value in a rapidly changing healthcare environment," said Eric Zimmerman, chief marketing officer for RedBrick Health. "The collaboration between McKesson and RedBrick brings together a powerful combination of high tech and high touch capabilities, and uniquely addresses both the clinical and behavioral dimensions of the engagement challenge. By taking a fresh approach to engagement and behavior change across the continuum of health, health plans can more effectively help members take small steps toward better health habits and stronger treatment adherence."

To learn more, visit our website or email [email protected].

About RedBrick Health
RedBrick Health is a health engagement and behavior change technology company that helps employers and health insurers reinvigorate their health and wellness programs. The company combines financial accountability, clinical and behavioral insight, social and game mechanics and powerful data analytics to create a personalized and persuasive experience delivered through web, mobile and live interactions. As a result, RedBrick drives healthy behaviors, better outcomes and stronger returns on everyone's investment in health. The company serves large, self-insured employers and strategic distribution partners. Visit RedBrick at redbrickhealth.com, read more at healthinnovationblog.com or follow the company at twitter.com/redbrickhealth.

About McKesson Corporation
McKesson Corporation, currently ranked 14th on the FORTUNE 500, is a healthcare services and information technology company dedicated to making the business of healthcare run better. We partner with payers, hospitals, physician offices, pharmacies, pharmaceutical companies and others across the spectrum of care to build healthier organizations that deliver better care to patients in every setting. McKesson helps its customers improve their financial, operational, and clinical performance with solutions that include pharmaceutical and medical-surgical supply management, healthcare information technology, and business and clinical services. For more information, visit us at www.mckesson.com.

Connect with RedBrick Health
Health Innovation Blog
LinkedIn
Twitter

RedBrick and RedBrick 5, are trademarks of RedBrick Health.

SOURCE RedBrick Health

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...