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Multiscreen Video Strategies in CEE

LONDON, Jan. 28, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

Multiscreen Video Strategies in CEE

This IDC study analyzes the development and potential of multiscreen video services in the Central and Eastern European (CEE) region. It analyzes the reasons that CEE consumers are viewing more video away from their home TV sets on mobile devices such as laptops, tablet computers, and smartphones, and considers the strategies that multiscreen providers are pursuing across the region. It concludes by providing recommendations and best practices for players seeking value from their multiscreen video service portfolios.

"The proliferation of mobile devices in CEE, more widespread broadband connectivity, and consumers' increased desire to view video on devices other than the home TV set will mean strong growth for multiscreen video services in the next few years. It will remain challenging for CEE multiscreen providers to monetize these services, although CEE consumers have shown that they are willing to pay for multiscreen services with high standards of quality and content. Further, multiscreen can offer providers other benefits, such as serving as a complement to services or helping the provider maintain visibility with customers." - Senior Research Analyst Matthew Marden, IDC CEMA Telecommunications


Table of Contents

IDC Opinion

In This Study

Situation Overview

TV Platforms in CEE

Changing CEE TV Markets, Emerging Multiscreen Video Services


Ubiquity of Broadband Connectivity

Proliferation of Mobile Devices

OTT Coming to Home TV

Changing Consumer Viewing Patterns

Development of Competitive Multiscreen Markets

Multiscreen Video Providers in CEE

Telecom Service Providers


Content Owners

Over-the-Top Cloud Players

Free and Pirated Content

Monetizing Multiscreen Video

The Challenge of Monetization in CEE

Pricing Strategies

Future Outlook

Prospects for Multiscreen Video Services in CEE

Use of Multiscreen Video Services

Monetization of Multiscreen Services

Essential Guidance

Multiscreen Not a Distinct Product

Consistent and Convenient Services Across Interfaces and Device Types

Strengthening Multiscreen Video Services

Content is King, but Close Assessment of Utility Required

Minding the Non-Video Side of Multiscreen

Learn More

Related Research


Figure: TV Subscriptions by Platform in Central Europe Markets, 2012

Figure: CEE Mobile Data Penetration Rates, 2007-2016

Figure: A Hierarchy of Screens: Value of Mobile Devices at Home and Away from Home in Viewing Video

Read the full report:
Multiscreen Video Strategies in CEE

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]
Tel: +44 208 816 85 48
Website: www.reportbuyer.com


SOURCE ReportBuyer

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