|By PR Newswire||
|January 28, 2014 10:41 AM EST||
LONDON, Jan. 28, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:
Multiscreen Video Strategies in CEE
This IDC study analyzes the development and potential of multiscreen video services in the Central and Eastern European (CEE) region. It analyzes the reasons that CEE consumers are viewing more video away from their home TV sets on mobile devices such as laptops, tablet computers, and smartphones, and considers the strategies that multiscreen providers are pursuing across the region. It concludes by providing recommendations and best practices for players seeking value from their multiscreen video service portfolios.
"The proliferation of mobile devices in CEE, more widespread broadband connectivity, and consumers' increased desire to view video on devices other than the home TV set will mean strong growth for multiscreen video services in the next few years. It will remain challenging for CEE multiscreen providers to monetize these services, although CEE consumers have shown that they are willing to pay for multiscreen services with high standards of quality and content. Further, multiscreen can offer providers other benefits, such as serving as a complement to services or helping the provider maintain visibility with customers." - Senior Research Analyst Matthew Marden, IDC CEMA Telecommunications
Table of Contents
In This Study
TV Platforms in CEE
Changing CEE TV Markets, Emerging Multiscreen Video Services
Ubiquity of Broadband Connectivity
Proliferation of Mobile Devices
OTT Coming to Home TV
Changing Consumer Viewing Patterns
Development of Competitive Multiscreen Markets
Multiscreen Video Providers in CEE
Telecom Service Providers
Over-the-Top Cloud Players
Free and Pirated Content
Monetizing Multiscreen Video
The Challenge of Monetization in CEE
Prospects for Multiscreen Video Services in CEE
Use of Multiscreen Video Services
Monetization of Multiscreen Services
Multiscreen Not a Distinct Product
Consistent and Convenient Services Across Interfaces and Device Types
Strengthening Multiscreen Video Services
Content is King, but Close Assessment of Utility Required
Minding the Non-Video Side of Multiscreen
Figure: TV Subscriptions by Platform in Central Europe Markets, 2012
Figure: CEE Mobile Data Penetration Rates, 2007-2016
Figure: A Hierarchy of Screens: Value of Mobile Devices at Home and Away from Home in Viewing Video
Read the full report:
Multiscreen Video Strategies in CEE
For more information:
Research Advisor at Reportbuyer.com
Email: [email protected]
Tel: +44 208 816 85 48
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