|By Marketwired .||
|January 28, 2014 01:09 PM EST||
NEW YORK, NY -- (Marketwired) -- 01/28/14 -- The New York Chapter of the Public Relations Society of America (PRSA-NY) has released a call for entries for the 2014 Big Apple Awards, asking public relations practitioners in the Tri-State Area to submit their best work for consideration. For the first time ever, the chapter will accept entries through an online portal, offering a user- and eco-friendly way to participate in the competition.
Widely regarded as one of the industry's most prestigious accolades, the Big Apple Awards honor innovative and strategic PR campaigns and projects. The competition is open to communications professionals based in the New York metropolitan region or to professionals outside the region whose campaign was at least partially conducted in New York. They are invited to submit their best work/campaigns conducted during 2013 for consideration. Early bird pricing, offering PRSA-NY members and non-member a $100 savings on each entry, is available through February 14, with a final entry deadline of March 3. Winners will be announced at the annual Big Apple Awards ceremony on Thursday, May 22 at the Mandarin Oriental Hotel in New York City.
"PRSA-NY's annual Big Apple Awards recognize excellence in our profession," said Henry Feintuch, president, PRSA-NY and president, Feintuch Communications. "This year, we are making it easier than ever for PR pros to participate by our investment in an electronic contest management system. This means no more printing out of work, assembling physical binders and shipping them to PRSA-NY. It's also quite simple now to submit campaigns into additional relevant categories."
The New York Chapter of PRSA established the Big Apple Awards in 1988 to celebrate excellence in public relations. A panel of leading industry professionals will judge the entries on research, planning, execution and results. New for 2014, bonus points will be awarded for entries that not only have impressive media results, but also clearly can point to direct business or other campaign outcomes. Each unique campaign can be submitted in up to three relevant categories, with discounts offered for second and third categories, and winners from each category are eligible for the top recognition "Best of the Best" award.
2014 Big Apple Award categories include:
- Community Relations
- Reputation & Brand Management
- Events & Observances
- Public Service
- Public Affairs
- Marketing Consumer Products
- Marketing Consumer Services
- Marketing Business-to-Business
- Global Communications
- Crisis Communications
- Issues Management
- Internal Communications
- Investor Relations
- Multicultural Public Relations
- Integrated Communications
- New Media/Social Media Campaign
- Corporate Social Responsibility
Single Item Division
- Annual Reports
- Use of Broadcast
- Use of Internal Video
- Public Service Announcement
- Website (New or Newly Designed)
- Innovation & Technology
Under each category in the campaign division, there is a sub-category for campaigns with budgets of $100,000 or less. These entries will also be judged on the additional criteria of creative use of a limited budget.
"By adding a $100,000 or less sub-category, we're hoping to level the playing field and encourage solo practitioners, boutique to mid-size agencies, non-profits or anyone that may be limited by budget to enter," said Mr. Feintuch.
The "Best of the Best" in Research will be judged for the seventh year by the prestigious Institute for Public Relations, an independent foundation dedicated to the science beneath the art of public relations and focused on research that is immediately applicable in communications practice.
The chapter's new online entry system, accessible through the PRSA-NY website, provides registrants with simple, intuitive instructions to build their entries section-by-section online as their schedules permit as well as upload digital attachments including Word and PDF files; and audio, video and graphic files to support their entry. Entries will only be accepted online. This should provide more time for entry preparation and a simplified, time-savings means of entering a campaign into additional relevant categories. It creates savings in postage/delivery charges and eliminates paper and copying costs. The system also contains a secure credit card payment area.
Early Bird Entry Deadline: Friday, February 14, Midnight EST
$300 PRSA-NY members; $350 PRSA-NY non-members*
Regular Entry Deadline: Monday, March 3, Midnight EST
$400 members; $450 non-members*
*Discounts are available for entries entered in multiple categories.
For more information or to submit an entry/entries online, visit www.prsany.org. Big Apple sponsorships, including discounted ticket packages and promotional opportunities, are available online or by contacting Bill Doescher at [email protected] or 914-722-4040.
The Public Relations Society of America, New York City chapter is one of the founding chapters of the Public Relations Society of America, the world's largest professional organization for public relations practitioners. Founded in 1948, PRSA-NY is the third largest PRSA local chapter in the U.S. The chapter serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area. For more information, please visit prsany.org; and follow us on Facebook, Twitter and LinkedIn.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dec. 11, 2016 01:30 AM EST Reads: 1,740
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dec. 11, 2016 01:15 AM EST Reads: 1,331
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Dec. 11, 2016 12:00 AM EST Reads: 1,118
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Dec. 11, 2016 12:00 AM EST Reads: 2,397
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
Dec. 11, 2016 12:00 AM EST Reads: 919
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Dec. 10, 2016 11:45 PM EST Reads: 1,796
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 10, 2016 11:15 PM EST Reads: 1,219
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Dec. 10, 2016 10:15 PM EST Reads: 2,073
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 10, 2016 09:15 PM EST Reads: 1,355
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Dec. 10, 2016 07:30 PM EST Reads: 1,823
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Dec. 10, 2016 07:00 PM EST Reads: 4,159
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Dec. 10, 2016 06:30 PM EST Reads: 1,973
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Dec. 10, 2016 06:30 PM EST Reads: 1,552
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Dec. 10, 2016 06:30 PM EST Reads: 1,037
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Dec. 10, 2016 06:15 PM EST Reads: 1,099