News Feed Item

Northeast Ohio Media Group Partners With Phizzle to Enhance Social and Mobile Engagement With Over 1.3 Million Readers

Phizzle to Provide Multi-Channel Marketing Automation Solution Designed to Forge Comprehensive Digital Relationships

SAN FRANCISCO, CA -- (Marketwired) -- 01/28/14 -- Phizzle, Inc., the fan-centric marketing automation technology company, today announced that the Northeast Ohio Media Group has partnered with Phizzle to power digital marketing initiatives across email, mobile and social channels.

Together with the Plain Dealer Publishing Co., Northeast Ohio Media Group is the primary source of news and information in Northeast Ohio, serving over 1.3 million readers in print and online. The company will utilize the Phizzle Platform to deliver a mobile alerts program focused on delivering real-time news alerts based on user preferences, as well as delivering breaking news for the most popular sports teams in Cleveland including the Browns, Indians, Cavaliers and Ohio State Buckeyes.

The Northeast Ohio Media Group is among the early adopters to use FanTracker®, Phizzle's proprietary algorithm responsible for merging data, into a single data silo, from various mobile and social web engagement channels into a single fan identity and profile, which enables the company to have a truly holistic view of each and every customer.

"The Phizzle Platform will enable us to create unique and detailed profiles of our traditional and digital subscribers and track how content is used with our social, website and newly implemented mobile alerts program. Phizzle's data consolidation, along with the direct feed into our database, helps us further realize our organizational goal of having a singular and centralized database," stated Mike Maleski, Vice President of Sales and Marketing for the Northeast Ohio Media Group.

With the Phizzle Platform, the Northeast Media Group has multi-channel access to subscribers' interactions, tracking behaviors, consumption of data through websites or engaging in social conversations. The core of the "behavior-centric" platform is its ability to be easily integrated with third party systems, such as CRM systems and other key applications.

"We are pleased to be initiating a relationship with Northeast Ohio Media Group," said Jeff Ryznar, Phizzle's VP of Marketing. "As early adopters of our marketing automation solution, the Northeast Ohio Media Group continues to demonstrate why they are one of the leading digitally focused media companies in the country. Speed to market has never been more critical, especially with today's highly connected subscriber. As the demand for highly rich, highly personal experiences increases, Phizzle's solutions will enable the Northeast Ohio Media Group to deliver personalized news and information to its subscribers on any device and at any time."

About Northeast Ohio Media Group
The Northeast Ohio Media Group is a digitally focused media company that launched in August of 2013. It operates cleveland.com and Sun News and is responsible for all multimedia ad sales and marketing for The Plain Dealer, Sun News and cleveland.com. It also provides content to The Plain Dealer, cleveland.com and Sun News. Together with the Plain Dealer Publishing Co., they are the #1 source of news and information in Northeast Ohio, serving over 1.3 million readers in print and online.

About Phizzle
Powering more than 8,000 mobile, social and digital campaigns every day, Phizzle's innovative FanCentric® technology is designed to enhance relationships between sports teams, entertainment venues, brands and their fans. The Phizzle Platform delivers marketing automation solutions designed to enhance multiple digital touch point relationships while achieving a holistic view of fans' behaviors, sentiment and purchasing power.

Providing multi-channel fan engagement tools, the Phizzle Platform's cloud-based solution is flexible, highly scalable, and leverages fan engagement data with core CRM solutions to maximize ROI on digital marketing campaigns across all customer touch points. With over 35 million fans having engaged with Phizzle's FanCentric ® technology, real-time analytics provide brands the ability to track fans' experiences and behaviors on all digital, social and retail channels, driving results, revenue and retention.

For more information about the Phizzle Platform which is currently in beta, please visit Phizzle at http://www.phizzle.com or call 1-877-PHIZZLE (744-9953). Like us on Facebook at www.facebook.com/phizzleinc and follow us on Twitter @phizzle.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his session at @DevOpsSummit 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will show how customers are able to achieve a level of transparency that enables everyon...
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...