Welcome!

News Feed Item

Northeast Ohio Media Group Partners With Phizzle to Enhance Social and Mobile Engagement With Over 1.3 Million Readers

Phizzle to Provide Multi-Channel Marketing Automation Solution Designed to Forge Comprehensive Digital Relationships

SAN FRANCISCO, CA -- (Marketwired) -- 01/28/14 -- Phizzle, Inc., the fan-centric marketing automation technology company, today announced that the Northeast Ohio Media Group has partnered with Phizzle to power digital marketing initiatives across email, mobile and social channels.

Together with the Plain Dealer Publishing Co., Northeast Ohio Media Group is the primary source of news and information in Northeast Ohio, serving over 1.3 million readers in print and online. The company will utilize the Phizzle Platform to deliver a mobile alerts program focused on delivering real-time news alerts based on user preferences, as well as delivering breaking news for the most popular sports teams in Cleveland including the Browns, Indians, Cavaliers and Ohio State Buckeyes.

The Northeast Ohio Media Group is among the early adopters to use FanTracker®, Phizzle's proprietary algorithm responsible for merging data, into a single data silo, from various mobile and social web engagement channels into a single fan identity and profile, which enables the company to have a truly holistic view of each and every customer.

"The Phizzle Platform will enable us to create unique and detailed profiles of our traditional and digital subscribers and track how content is used with our social, website and newly implemented mobile alerts program. Phizzle's data consolidation, along with the direct feed into our database, helps us further realize our organizational goal of having a singular and centralized database," stated Mike Maleski, Vice President of Sales and Marketing for the Northeast Ohio Media Group.

With the Phizzle Platform, the Northeast Media Group has multi-channel access to subscribers' interactions, tracking behaviors, consumption of data through websites or engaging in social conversations. The core of the "behavior-centric" platform is its ability to be easily integrated with third party systems, such as CRM systems and other key applications.

"We are pleased to be initiating a relationship with Northeast Ohio Media Group," said Jeff Ryznar, Phizzle's VP of Marketing. "As early adopters of our marketing automation solution, the Northeast Ohio Media Group continues to demonstrate why they are one of the leading digitally focused media companies in the country. Speed to market has never been more critical, especially with today's highly connected subscriber. As the demand for highly rich, highly personal experiences increases, Phizzle's solutions will enable the Northeast Ohio Media Group to deliver personalized news and information to its subscribers on any device and at any time."

About Northeast Ohio Media Group
The Northeast Ohio Media Group is a digitally focused media company that launched in August of 2013. It operates cleveland.com and Sun News and is responsible for all multimedia ad sales and marketing for The Plain Dealer, Sun News and cleveland.com. It also provides content to The Plain Dealer, cleveland.com and Sun News. Together with the Plain Dealer Publishing Co., they are the #1 source of news and information in Northeast Ohio, serving over 1.3 million readers in print and online.

About Phizzle
Powering more than 8,000 mobile, social and digital campaigns every day, Phizzle's innovative FanCentric® technology is designed to enhance relationships between sports teams, entertainment venues, brands and their fans. The Phizzle Platform delivers marketing automation solutions designed to enhance multiple digital touch point relationships while achieving a holistic view of fans' behaviors, sentiment and purchasing power.

Providing multi-channel fan engagement tools, the Phizzle Platform's cloud-based solution is flexible, highly scalable, and leverages fan engagement data with core CRM solutions to maximize ROI on digital marketing campaigns across all customer touch points. With over 35 million fans having engaged with Phizzle's FanCentric ® technology, real-time analytics provide brands the ability to track fans' experiences and behaviors on all digital, social and retail channels, driving results, revenue and retention.

For more information about the Phizzle Platform which is currently in beta, please visit Phizzle at http://www.phizzle.com or call 1-877-PHIZZLE (744-9953). Like us on Facebook at www.facebook.com/phizzleinc and follow us on Twitter @phizzle.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
"Peak 10 is a national cloud data center solutions managed services provider, and part of that is disaster recovery. We see a growing trend in the industry where companies are coming to us looking for assistance in their DR strategy," stated Andrew Cole, Director of Solutions Engineering at Peak 10, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership abi...
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transi...
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).