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Northeast Ohio Media Group Partners With Phizzle to Enhance Social and Mobile Engagement With Over 1.3 Million Readers
Phizzle to Provide Multi-Channel Marketing Automation Solution Designed to Forge Comprehensive Digital Relationships
|By Marketwired .
|January 28, 2014 02:31 PM EST
SAN FRANCISCO, CA -- (Marketwired) -- 01/28/14 -- Phizzle, Inc., the fan-centric marketing automation technology company, today announced that the Northeast Ohio Media Group has partnered with Phizzle to power digital marketing initiatives across email, mobile and social channels.
Together with the Plain Dealer Publishing Co., Northeast Ohio Media Group is the primary source of news and information in Northeast Ohio, serving over 1.3 million readers in print and online. The company will utilize the Phizzle Platform to deliver a mobile alerts program focused on delivering real-time news alerts based on user preferences, as well as delivering breaking news for the most popular sports teams in Cleveland including the Browns, Indians, Cavaliers and Ohio State Buckeyes.
The Northeast Ohio Media Group is among the early adopters to use FanTracker®, Phizzle's proprietary algorithm responsible for merging data, into a single data silo, from various mobile and social web engagement channels into a single fan identity and profile, which enables the company to have a truly holistic view of each and every customer.
"The Phizzle Platform will enable us to create unique and detailed profiles of our traditional and digital subscribers and track how content is used with our social, website and newly implemented mobile alerts program. Phizzle's data consolidation, along with the direct feed into our database, helps us further realize our organizational goal of having a singular and centralized database," stated Mike Maleski, Vice President of Sales and Marketing for the Northeast Ohio Media Group.
With the Phizzle Platform, the Northeast Media Group has multi-channel access to subscribers' interactions, tracking behaviors, consumption of data through websites or engaging in social conversations. The core of the "behavior-centric" platform is its ability to be easily integrated with third party systems, such as CRM systems and other key applications.
"We are pleased to be initiating a relationship with Northeast Ohio Media Group," said Jeff Ryznar, Phizzle's VP of Marketing. "As early adopters of our marketing automation solution, the Northeast Ohio Media Group continues to demonstrate why they are one of the leading digitally focused media companies in the country. Speed to market has never been more critical, especially with today's highly connected subscriber. As the demand for highly rich, highly personal experiences increases, Phizzle's solutions will enable the Northeast Ohio Media Group to deliver personalized news and information to its subscribers on any device and at any time."
About Northeast Ohio Media Group
The Northeast Ohio Media Group is a digitally focused media company that launched in August of 2013. It operates cleveland.com and Sun News and is responsible for all multimedia ad sales and marketing for The Plain Dealer, Sun News and cleveland.com. It also provides content to The Plain Dealer, cleveland.com and Sun News. Together with the Plain Dealer Publishing Co., they are the #1 source of news and information in Northeast Ohio, serving over 1.3 million readers in print and online.
Powering more than 8,000 mobile, social and digital campaigns every day, Phizzle's innovative FanCentric® technology is designed to enhance relationships between sports teams, entertainment venues, brands and their fans. The Phizzle Platform delivers marketing automation solutions designed to enhance multiple digital touch point relationships while achieving a holistic view of fans' behaviors, sentiment and purchasing power.
Providing multi-channel fan engagement tools, the Phizzle Platform's cloud-based solution is flexible, highly scalable, and leverages fan engagement data with core CRM solutions to maximize ROI on digital marketing campaigns across all customer touch points. With over 35 million fans having engaged with Phizzle's FanCentric ® technology, real-time analytics provide brands the ability to track fans' experiences and behaviors on all digital, social and retail channels, driving results, revenue and retention.
For more information about the Phizzle Platform which is currently in beta, please visit Phizzle at http://www.phizzle.com or call 1-877-PHIZZLE (744-9953). Like us on Facebook at www.facebook.com/phizzleinc and follow us on Twitter @phizzle.
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