Welcome!

Blog Feed Post

EPiServer 7.5 CMS Platform Enables Marketers to Improve Content Marketing Strategies to Better Engage with Customers

Digital marketing solutions provider's latest platform enables seamless interaction with connected consumers, leveraging content and mobility to drive top-end business results

LONDON, United Kingdom - January 28, 2014: EPiServer, a global software provider for innovative ecommerce and digital marketing solutions, today announced the release of EPiServer 7.5 CMS. The newly updated platform provides marketers with the ability to atomize content, allowing them to produce and replicate relevant content across a variety of channels and best suit it for the device on which it is being consumed. With EPiServer 7.5 CMS, marketers can move from broadcast mode to a more personalized and human-to-human like communication that adds value to customer interactions, everyday and across all touch-points.

"We're particularly excited about the launch of EPiServer 7.5 CMS because it empowers organizations to leverage content to optimize the customer experience, improve conversions and build long lasting brand loyalty like never before," said Bob Egner, VP of Product Management at EPiServer. "As consumers become more active, more mobile and more demanding in what they want and how they want it, there is a widespread need in the marketplace for a platform that allows marketers to leverage best practices in content marketing to interact more effectively with their customers. EPiServer 7.5 CMS allows organizations to scale to the ever-changing needs and wants of their customers to create consumable messaging and deliver that content when and how their customers want it."

With EPiServer 7.5 CMS marketers are able to:

  1. Atomize content: EPiServer 7.5 CMS allows the marketer to produce and replicate content so it's suited for the channel and device it is being consumed on - across screens and channels from the mobile web to social media and beyond.
  2. Create engaging experiences for a mobile world: The new platform grants marketers the opportunity to improve and optimize communication to end-users across channels to create a more human interaction between the consumer and marketer.
  3. Work with content and products with seamless interaction: EPiServer 7.5 CMS combines content and commerce together meaning the customer can scale and extend as they need to better optimize their online experience.
  4. Move away from customized solutions: This platform empowers the business user, not only from managing and working with content, but also from being able to directly impact what new functionality they want to add to extend their online presence through the Add-on Store.
  5. Quickly roll out new marketing initiatives: The Add-on Store also enables agility, through the ability to extend the site with new functionality as market needs evolve both locally and globally.

The new solution removes the traditional tension between business and IT by enabling the marketing user to achieve their business goals online without daily support from tech teams. The cloud-enabled platform enables marketers to launch or remove sites quickly without utilizing resources from the IT department.

"By automatically personalizing the online experience for customers, EPiServer 7.5 CMS allows marketers to reach business goals quickly and effectively. The digital marketing landscape is highly competitive and there are many traditional CMS solutions in the market place. EPiServer 7.5 CMS is our answer to what a CMS designed for today's leading marketers should look like, and we are extremely proud to be able to offer our customers forward-thinking solutions," added Egner.

With this release, EPiServer also continues to respond to the needs of the partner community. The platform now has built in support for setting up a development environment in public clouds, including Amazon or Azure, to provide additional flexibility for developers that quickly want to set up a development environment.

More information on EPiServer 7.5 CMS is available here.

###

About EPiServer
EPiServer connects ecommerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer's platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.

Sitting at the centre of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 690 partners in over 30 countries, EPiServers platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.

Media contacts

EML Wildfire
Ian McKee
[email protected] / 0208 408 8000

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions with...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, discussed the best practices that will ensure a successful smart city journey.
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT depl...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, discussed how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He also discussed how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors an...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...