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Brick Brewing signs Licensing Agreement with Blue Spike Beverages

Seagram Coolers to Launch in Quebec

KITCHENER, ON, Jan. 29, 2014 /CNW/ - Brick Brewing Co. Limited (TSX.BRB) today announced it has entered into a licensing agreement for its Seagram Cooler brand in the Quebec market with Blue Spike Beverages. The agreement includes both the production and distribution of Seagram Cooler products in Canada's second largest market.

George Croft, President and CEO of Brick Brewing Company, said, "We're delighted to partner with Blue Spike to launch and grow the Seagram Cooler brand in Quebec. Combining the successful national brand of Seagram Coolers with Blue Spike's strong position and track record in the Quebec Ready-to-Drink category is an outstanding combination. This long-term agreement will enable us to launch Seagram Coolers into the Quebec market this coming year."

"Blue Spike is well positioned to take Seagram Coolers to a market leading position. This licensing and distribution agreement is a validation of our team's ability to develop and commercialize breakthrough products and we're looking forward to working with Brick Brewing to develop new Seagram Cooler products for the Quebec market." said Nicolas Gagnon-Oosterwaal, President of Blue Spike.

Working together, Brick Brewing and Blue Spike will significantly expand the choice of coolers in the Quebec market.

About Brick Brewing
Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award winning premium quality and value beers. The Company, founded in 1984, was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at

About Blue Spike Beverages
Blue Spike Beverages is an innovative beverage company based in Montreal, Quebec, founded in 2003. Its brands, Mojo, Octane 7.0, Mojo Shot, and Mojo Sangria, are produced in its continually expanding Terrebonne facility. It is also the exclusive Canadian licensee for the Laura Secord brand for alcoholic products. Blue Spike has an expansive distribution network in Quebec which covers the province's convenience stores, both independent and corporate, and grocery stores. The Company also sells its products in other Canadian provinces, as well as in fifteen US States. Blue Spike Beverages has carved its niche in the alcoholic beverage industry thanks to its reputation of innovation, creativity, and customer service.

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

SOURCE Brick Brewing Co. Limited

Image with caption: "Seagram & Blue Spike (CNW Group/Brick Brewing Co. Limited)". Image available at:

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