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Better Homes and Gardens Real Estate Canada Launches Custom Platform Powered by Market Leader

Market Leader, Inc., a leader in online marketing and technology solutions for real estate professionals and a wholly owned subsidiary of Trulia, Inc. (NYSE:TRLA), and Better Homes and Gardens® Real Estate Canada today announced the launch of a customized software platform for the real estate company’s affiliated network of brokers and agents. The new comprehensive solution is available immediately and designed to improve agent productivity and lead generation through an integrated intranet of tools and resources.

“Better Homes and Gardens Real Estate Canada is a strong new partner for Market Leader and represents our first white-label independent partnership in Canada,” said Ian Morris, President of Market Leader. “We are proud to be able to extend and scale our solution to help franchisors and brokerages provide valuable and differentiated tools to help recruit and retain their agents.”

Market Leader’s web-based software enables agents to create personalized websites to market themselves and their properties. It also includes a CRM to manage their contacts and marketing tools that automate the process of building and executing marketing campaigns to engage and convert contacts into clients.

“First and foremost, we are determined to provide the best tools and resources available to our network,” said Nelson Goulart, Vice President of Network Services, Better Homes and Gardens Real Estate Canada. “Because real estate is such a local business, it’s important that the resources we offer reflect the Canadian culture that our agents and their clients appreciate. This customized solution will allow our network to conduct day-to-day responsibilities more efficiently, enhance the end consumer experience and allow our affiliates to focus more on growing their business.”

Market Leader is providing a fully customized, branded intranet incorporating a suite of tools inclusive of agent and broker websites, CRM, marketing templates and more. The solution is easy to use and offers agents single sign-on access to all tools.

About Market Leader

Market Leader, founded in 1999, provides innovative online technology and marketing solutions for real estate professionals across the United States and Canada. The company serves more than 150,000 real estate agents, brokerages and franchisors, offering complete end-to-end solutions that enable them to grow and manage their businesses. Market Leader's subscription-based real estate marketing software -- including websites, contact management, a marketing center, and lead generation services -- is powered by Smart Lead Technology, and helps customers generate a steady stream of prospects, plus provides the systems and training they need to convert those prospects into clients. Market Leader's parent company Trulia, Inc. gives home buyers, sellers, owners, and renters the inside scoop on properties, places, real estate agents, and brokers.

For more information on Market Leader visit

About Better Homes and Gardens Real Estate Canada

Better Homes and Gardens Real Estate Canada is a lifestyle real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate Canada embodies the future of the real estate industry while remaining grounded in the tradition of home. My Lifestyle Brand Inc. is a master franchisor of the Better Homes and Gardens Real Estate brand. For more information, please visit

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC. Each Better Homes and Gardens® Real Estate Franchise is independently owned and operated.

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