Click here to close now.


News Feed Item Salutes 2014 with Invigorated Leadership

New Hires and Promotions From Within Create an Executive Level Dream Team; 2013 Initiatives and Developments Usher in a Year of Growth

SEATTLE, Jan. 29, 2014 /PRNewswire/ -- Changes are afoot at, as the nation's first online shoe retailer, a privately owned company, kicks off the new year with both promotions and new hires to positions of leadership.


"It's testament to our exceptional staff that we enjoy a long history of filling a variety of key and executive positions from within," says founder and CEO Dan Gerler. "The first month of 2014 sees a winning combination of outstanding new hires and promotions that are tailor-made to take our company to the next level."

Bob Barton has been named President and Chief Operating Officer, placing him at the helm of strategic planning, business development and daily operations, overseeing departments that include marketing, merchandising, software development and technology, order fulfillment, customer care and finance and accounting. Bob Barton has over 13 years of e-commerce experience and has been with since October 2009, engaged in all aspects of the business and serving in an ever-expanding role as Executive Vice President and Chief Financial Officer. Prior to joining the company, Bob was the CFO of Cranium, managing the sale of that business to Hasbro, and was at for nine years, serving as CFO and VP of Operations, as well as filling the role of interim CEO.

" has created a unique online experience that truly caters to the needs of the customer, and by filling those needs we have seen dramatic growth over the last four years," says Barton. "With a continued focus on the customer experience, great brand relationships and passionate team members, I am excited about the continuing growth opportunity offers."

Brad Shank, who recently began his fifth year with, has been promoted from the position of controller to that of Vice President of Finance.

The company is thrilled to welcome two new hires at the executive level, Michael Ousley, Vice President of Marketing, and Suzie George, Vice President of Human Resources.

With a background in business and communications, Suzie George boasts 17 years' experience in all aspects of human resources. After many years with Boeing, one of the largest public companies in the world, she transitioned to working for medium-sized, family-owned private companies. "I'm thrilled to be at," says George. "I love a fun, fast-paced, energized work environment in which I get to interact closely with my fellow employees. And, I have to admit, I love shoes, too."

Michael Ousley is charged with developing the enterprise sales and marketing strategy and overseeing the team that manages all of the company's customer-facing activities, encompassing demand generation and marketing communications functions. He brings to a diverse and extensive business background, ranging from the online retail industry to creating strategic direction for 64 brands within Nielsen Business Media, a division of Nielsen. Ousley has served in a number of executive leadership positions, most recently with Brownells as Chief Marketing Officer.

"In 2014, we plan to expand on's stellar customer service reputation by cementing customer loyalty and capitalizing on our expertise to guide the customer to the exact product for his or her specific need, the first time, every time," says Ousley. "In the future, we will use whatever information each customer shares with us to build a long-term relationship with that individual and truly personalize each shopping experience."

2013 was a year of exciting leaps forward for, which increased its visibility and customer base by launching an Amazon Marketplace storefront and an eBay storefront, and optimized mobile sales over a range of devices, from smartphones to tablets. also began offering international service with third-party partner Borderfree, and now ships to more than 100 countries worldwide. The company continues to add popular brands to the product roster, such as Munro, one of the most sought-after women's shoe brands for offering comfort and professional style in a wide range of sizes and widths.

January 31 marks the third annual " Day of Giving," in which employees choose to volunteer at one of several charities and worthy causes, working side by side with fellow co-workers and members of the executive staff. Says Gerler, " has long partnered with organizations that include Dress for Success, the YMCA, the Seattle Senior Center, Redeeming Soles and Hana Youth and Senior Center in Maui, but this gives us a chance to branch out and build relationships with a wider range of charitable organizations. Many of our team members have told me that the Day of Giving is the annual company-wide activity they most look forward to."

"The year is off to an amazing start," adds Gerler. "Stay tuned for news about exciting things that lie ahead for!"


Established in 1996, is the nation's first online shoe retailer. With a history that began decades ago in a family-owned corner shoe store, the company is committed to delivering exceptional value and service, both domestically and internationally. offers the latest high-quality footwear for men, women and kids with over 300 name brands, as well as a wide selection of bags and accessories. Customers are entitled to a 110-percent price guarantee, a 365-day return policy, and free shipping and exchanges on most orders. For more information, visit

For more information, please contact:
[email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.