|By PR Newswire||
|January 29, 2014 08:17 AM EST||
SAN FRANCISCO, Jan. 29, 2014 /PRNewswire/ -- SupersonicAds— one of the world's leading web and mobile app monetization platforms—today announced an expansion of its North American leadership team with the creation of three new positions based at the company's headquarters.
Leveraging the rapid growth of the app economy and the adoption of advertisers and publishers alike, to monetize their mobile content, the company has invested in new expertise to grow relationships, sales and brand presence in North America.
The appointments represent the first move in an aggressive go-to-market strategy for SupersonicAds in the region. Co-Founder and CEO, Gil Shoham relocated to San Francisco from London in late 2012 to lead the expansion. SupersonicAds has been a leading player in mobile monetization in EMEA since 2009.
Full list of appointments:
- Dock Kim has joined the company as VP Advertiser Sales, where he will lead North American Advertiser Sales efforts for SupersonicAds' extensive advertiser solutions product. Prior to joining SupersonicAds, Kim was VP Sales at LeadBolt, a mobile app discovery, advertising and monetization platform. Prior to that, Kim served as both the Director of Advertiser and Publisher Sales at Adknowledge. Kim has also held senior positions at MediaTrust, Oberon Media and Nielsen Business Media.
- Harish Thimmappa has been appointed VP Mobile User Acquisition and will lead strategic efforts for SupersonicAds' mobile user acquisition product line. Prior to joining SupersonicAds, Thimmappa was VP Sales at Playnomics, a predictive marketing and targeting platform. Prior to that, Thimmappa was Director, App Advertising Sales for InMobi, where he led performance advertising sales. Thimmappa began his career at IBM as a consultant in the strategy and change division.
- Rob Banning has been named Head of Global Marketing and Communications and will lead strategic marketing initiatives, including the development of brand positioning, sales marketing, product marketing, events and communications. Prior to joining SupersonicAds, Banning was Director of Ad Sales Marketing at Scripps Networks Interactive. Prior to joining Scripps, he led corporate marketing efforts for Videology, one of the world's largest video advertising platforms, where he was instrumental in developing and overseeing the company's marketing strategy, including its global brand and creative services, sales and event marketing efforts. Prior to joining Videology, Banning was Marketing Director for Innovid, an interactive video advertising solution and WPP's 24/7 Real Media. He has also held marketing positions at Martha Stewart Living Omnimedia, Sucherman Consulting Group, and NBC.
"The App economy is white-hot and we are bullish that the advertising spend on mobile and specifically within mobile apps will continue to rise through 2014 and beyond," said Gil Shoham, SupersonicAds CEO and Co-Founder. "The addition of these three top-tier executives will help to speed our growth in the mobile developer segment as well as in the advertiser and brand direct sectors of the advertising business."
According to research firm Gartner, global mobile advertising spending is forecast to reach $18 billion in 2014, up from the estimated $13.1 billion in 2013 with the market expected to grow to $41.9 billion by 2017. Gartner said that display formats will make up most of the revenue, but video will show the highest growth.
SupersonicAds (www.SupersonicAds.com) is a global leader in ad-based monetization for social entertainment applications on web and mobile. SupersonicAds' End-to-End platform provides solutions for all players in the ecosystem. Agencies and brands can target and engage key audiences across the most popular facebook and mobile applications. App developers, can monetize all segments of their userbase with a turnkey solution that provides a full stack of customizable ad formats including video, rewards-based offers and native display. Last year the company launched Ultra, a Supply-Side-Platform for App developers to manage 3rd party networks, direct sold and cross promotion ads through one comprehensive interface and a single SDK.
SupersonicAds, is a privately-held, venture-backed company, whose investors include Greylock Partners and private individual investors. SupersonicAds is headquartered in Silicon Valley, CA, with key offices in New York, Los Angeles, London and Tel Aviv.
For more information, contact Rob Banning, [email protected] or 650.204.4047.
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