Welcome!

News Feed Item

LeadBolt Launches Next Generation Floating Ad Technology

LeadBolt, a global app discovery and monetization platform for mobile app developers and advertisers, today officially announced a new generation in immersive mobile advertising with the launch of its exclusive Floating Ad technology, creating an increased level of end user engagement through a game-like experience, superior targeting for advertisers and a proven monetization strategy for developers.

Floating Ads entice users by overlaying a mobile app with highly interactive, branded “visual bubbles” containing branded messaging that float over the screen. Users are encouraged to pop the bubbles to reveal an ad message or URL, much like a game.

Supported in HTML, Android, and iOS, developers can integrate these ad formats upon App Entry, and during the App Engagement stage. LeadBolt clients such as King.com and App9 are among top gaming advertisers currently using LeadBolt’s new floating ad format to attract high-value users to their game apps.

LeadBolt’s targeting technology allows advertising to be served up in a way that is relevant to the user. Their proprietary ad-serving algorithm delivers the right ad format, at precisely the right time to reach mobile users at peak engagement states during their app usage.

“Recent floating ad campaigns across LeadBolt’s network are already outperforming even the already high-performance interstitial units by an average of 30%,” says Dale Carr, CEO, LeadBolt. “This is a good indication that carefully placed interactive advertising works harder to engage and convert audiences which is what the brands are looking for and why they work with LeadBolt - we deliver the ads consumers want and ROI brands are looking for.”

“The new floating ads are one of the best forms of mobile advertising being used because they are a good combination of non-intrusive advertisement and have interesting content, which provides a good click–thru rate without losing a positive consumer experience,” states App9’s, CEO and Founder, Goran Smiljanic.

LeadBolt’s Floating Ads arrive at a time when many app developers are seeking new, more innovative ways of monetizing their apps, specifically Android developers, after the sunset of popular ‘push notifications’.

“It's undeniable that many Android developers were tremendously affected by the recent changes on Google Play policy. Some struggled at first to replace revenue after the loss of push notifications,” explains Dale Carr, CEO and founder of LeadBolt. “Our goal was to show that innovation is still alive and strong in the mobile ad space and that good returns can still be obtained through ad supported revenue models. Early campaigns show that Floating Ads are having an immediate positive impact on the financial health of our customers and their apps.”

LeadBolt is ranked as one of the most-used mobile advertising solutions by app developers on the Android system Worldwide and serves more than five billion ads a month in over 150 countries across 65,000 apps. More information on the Floating Ad technology can be found at http://www.leadbolt.com/developers_units.php.

About LeadBolt

LeadBolt is an industry leading app discovery and monetization platform for developers and advertisers. LeadBolt allows mobile app developers to easily power app discovery, acquire quality users and increase profitability with a single unified SDK. In addition, it allows advertisers the ability to leverage the widest variety of advanced mobile ad units under one roof creating a high level of discovery, engagement, conversion and return. LeadBolt is privately held and headquartered in Sydney, Australia and Los Angeles, CA. For more information, visit www.leadbolt.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.