Welcome!

News Feed Item

Modell’s CEO Mitchell Modell Welcomes Super Bowl XLVIII Fans to Flagship Times Square Store via the Tensator Virtual Assistant

Tensator, the world leader in queue management and customer journey solutions, today announced that Modell’s CEO Mitchell Modell is welcoming Super Bowl XLVIII fans to its Time Square flagship store via Tensator’s Virtual Assistant interactive next-generation digital signage. Tensator’s cutting-edge technology projects an image and creates the illusion of a real person – bringing messages to life and engaging customers with consistent and clear communications. With its interactive push button panel, store guests are able to access the information they need in 10 different languages.

Modell’s Sporting Goods invested in the Tensator Virtual Assistant as a unique means of personalizing its brand by having their CEO personally welcome shoppers to the store as it celebrates its 125th year in business as America's oldest, family-owned and operated retailer of sporting goods, athletic footwear, active apparel and fan gear.

The “Virtual Mitchell Modell” provides suggestions on Super Bowl gear, shares information on apparel, footwear, sporting goods and licensed team products, informs customers about the store’s loyalty program, how to sign up and even gives directions on where to find certain items. He invites shoppers to provide their email addresses upon checkout to let them know they’ll get up-to-date information on sales and be invited to special events including celebrity appearances.

In the course of over seven different scripts, customers are thanked often, asked to email Mitchell directly to share their in-store experience, and reminded of Modell’s tagline “You Gotta Go to Mo’s!” Via Tensator’s Virtual Assistant interactive panel, customers can elect to hear the information they need in Arabic, Chinese, French, German, Italian, Japanese, Korean, Portuguese, Russian and Spanish.

“The Tensator Virtual Assistant takes digital signage to a whole new, personalized level,” said Lynn LaRocca, Senior Vice President, Marketing at Modell's Sporting Goods. “Our Time Square store is regularly really busy – and with the added Super Bowl traffic, we needed a real attention grabber. It’s fantastic to be able to capture the personality of Mitchell and have him be the one to guide, inform and connect with shoppers from all over the world as the face of the company and its brand.”

“We are pleased to partner with the team at Modell’s and are happy that they have turned to Tensator to improve their customer in store experience. Having the “Virtual Mitchell Modell” welcome, thank, inform and engage international shoppers will provide a positive in store experience for the Modell’s guest,” said Bill Vetter, SVP and GM, Tensator, Inc. “Through our wide-ranging retail solutions, our aim is to further support Modell’s business objectives by helping drive customer efficiencies, in store messaging and in turn, drive additional sales and guest satisfaction levels. We look forward to a long and mutually beneficial relationship with our friends at Modell’s.”

About Tensator

Tensator is a recognized leader in the management of the customer journey. The company offers a large range of digital media platforms, electronic and virtual queue management, display and signage products, crowd and access control solutions, in-queue merchandising, self-service systems, and the Tensabarrier, one of the most respected barrier in the world. Tensator empowers blue chip retailers, international airport terminals, transport providers, financial institutions, major exhibition, leisure and entertainment venues, construction sites, restaurants and hotels to speed customer flow through the queue, improving operational efficiency and customer satisfaction. Tensator helps eliminate lost revenues through walk-aways and drives high value impulse sales with its range of queue management solutions. Visit www.tensator.com for more information, and follow us on Twitter, LinkedIn and YouTube.

Modell’s Sporting Goods

Modell's Sporting Goods is America's oldest, family‐owned and operated retailer of sporting goods, athletic footwear, active apparel and fan gear, committed to providing a convenient and compelling shopping experience for the athlete and fan in all of us. Founded in 1889 by Morris A. Modell, the first Modell's store was located on Cortlandt Street in lower Manhattan, NYC. Four generations of the Modell family have developed the family business into a chain of over 155 stores throughout the Northeast and online at www.modells.com. Modell's Sporting Goods represents a tradition of shopping with one of the most trusted names in the business. http://www.modells.com

All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...