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The French Men's Toiletries Market: What Consumers Use and Why?

LONDON, Jan. 29, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The French Men's Toiletries Market: What Consumers Use and Why?

Product Synopsis

This report provides the results for the Men's Toiletries market in France from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Men's Toiletries market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Men's Toiletries market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. While Men's Disposable Razors and Blades may be deemed essential items, Pre-shave Cosmetics, Post-shave Cosmetics, and Aftershaves and Colognes may not, and therefore consumption patterns have been affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Aftershaves and Colognes, Men's Disposable Razors and Blades, Post-shave Cosmetics, and Pre-shave Cosmetics.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

While overall consumption of Pre-shave Cosmetics remains stable across age groups, consumption frequency tends to increase. For instance, only 14% of Early Young Adults are Heavy frequency users compared to almost 40% of Mid-Lifers. This increase in consumption indicates that as consumers get older they become increasingly concerned with their skin's health.

Heavy consumption of Post-shave Cosmetics is the most common in France, accounting for over one-third of consumers. This high Heavy consumption frequency, combined with high levels of Medium consumption frequency, indicate that French consumers of Post-shave Cosmetics consider them a key part of their grooming routine.

Consumption of Aftershaves and Colognes is low, at its high point including 57% of male French Older Consumers. Consumption is particularly low among Early Young Adults, indicating that suppliers need to consider strategies to increase consumption among consumers in younger age groups.

Key Highlights

Market valuation reveals that Disposable Razors and Blades account for approximately half of the Men's Toiletries market in France. The other three Men's Toiletries products have almost equal market share.

Brand data analysis reveals that Pre-shave Cosmetics have the highest penetration of private labels in the French Pre-shave Cosmetics market, with a penetration rate around 20%.A key reason for this is the success of large outlets such as supermarkets and hypermarkets in capturing consumer spending and encouraging consumers to purchase a wide variety of products, including Male Toiletries, in store. High consumer spending in supermarkets and hypermarkets makes it easier for these retailers to develop strong private label programs.

Indulgence is a key trend in the French Aftershaves and Colognes market, evidence that these products are considered a luxury rather than a habitual component of male beauty routines.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Men's Toiletries Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Aftershaves and Colognes
3.2.2 Men's Disposable Razors and Blades
3.2.3 Post-Shave Cosmetics - Men's
3.2.4 Pre-shave Cosmetics
3.3 Behavioral Trends and Market Value
3.3.1 Aftershaves and Colognes
3.3.2 Men's Disposable Razors and Blades
3.3.3 Post-Shave Cosmetics - Men's
3.3.4 Pre-shave Cosmetics
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Aftershaves and Colognes
4.1.2 Men's Disposable Razors and Blades
4.1.3 Post-Shave Cosmetics - Men's
4.1.4 Pre-shave Cosmetics
4.2 Consumer Profiles by Product Category
4.2.1 Aftershaves and Colognes
4.2.2 Men's Disposable Razors and Blades
4.2.3 Post-Shave Cosmetics - Men's
4.2.4 Pre-shave Cosmetics
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Men's Toiletries Brand Choice and Private Label Consumer Penetration
5.2.1 Aftershaves and Colognes
5.2.2 Men's Disposable Razors and Blades
5.2.3 Post-Shave Cosmetics - Men's
5.2.4 Pre-shave Cosmetics
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Men's Toiletries
6.1.2 Aftershaves and Colognes
6.1.3 Men's Disposable Razors and Blades
6.1.4 Post-Shave Cosmetics - Men's
6.1.5 Pre-shave Cosmetics
7 Consumption Impact: Market Valuation
7.1 Men's Toiletries Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Men's Toiletries Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Men's Toiletries Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share by Category
8.1.1 Retail Share by Volume - Aftershaves and Colognes
8.1.2 Retail Share by Volume - Men's Disposable Razors and Blades
8.1.3 Retail Share by Volume - Post-Shave Cosmetics - Men's
8.1.4 Retail Share by Volume - Pre-shave Cosmetics
8.2 Profiles of End-Consumers of Men's Toiletries, by Retailer Used
8.2.1 Auchan
8.2.2 Carrefour
8.2.3 Casino
8.2.4 Cora
8.2.5 ITM (Intermarché)
8.2.6 Leclerc
8.2.7 Monoprix
8.2.8 Système U
8.2.9 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Men's Toiletries Market
Table 2: Foreign Exchange Rate - EUR vs. USD
Table 3: France Survey Respondent profile (weighted), 2012
Table 4: France Men's Toiletries Value Share (%), by Age Groups, 2012
Table 5: France Men's Toiletries Value Share (%), by Gender, 2012
Table 6: France Men's Toiletries Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: France Men's Toiletries Value Share (%) by Education Level Achieved Groups, 2012
Table 8: France Men's Toiletries Value Share (%) by Wealth Groups, 2012
Table 9: France Men's Toiletries Value Share (%) by Busy Lives Groups, 2012
Table 10: France Aftershaves and Colognes Consumer Group Share (% market value), 2012
Table 11: France Men's Disposable Razors and Blades Consumer Group Share (% market value), 2012
Table 12: France Post-Shave Cosmetics - Men's Consumer Group Share (% market value), 2012
Table 13: France Pre-shave Cosmetics Consumer Group Share (% market value), 2012
Table 14: France Total Aftershaves and Colognes Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: France Total Men's Disposable Razors and Blades Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: France Total Post-Shave Cosmetics - Men's Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: France Total Pre-shave Cosmetics Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: France Aftershaves and Colognes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: France Aftershaves and Colognes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: France Men's Disposable Razors and Blades Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: France Men's Disposable Razors and Blades Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: France Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 23: France Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 24: France Pre-shave Cosmetics Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: France Pre-shave Cosmetics Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: France Aftershaves and Colognes Consumer Profiles (% consumers by sub-group), 2012
Table 27: France Men's Disposable Razors and Blades Consumer Profiles (% consumers by sub-group), 2012
Table 28: France Post-Shave Cosmetics - Men's Consumer Profiles (% consumers by sub-group), 2012
Table 29: France Pre-shave Cosmetics Consumer Profiles (% consumers by sub-group), 2012
Table 30: France Men's Toiletries Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 31: France Aftershaves and Colognes Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 32: France Men's Disposable Razors and Blades Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 33: France Post-Shave Cosmetics - Men's Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 34: France Pre-shave Cosmetics Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 35: France, Men's Toiletries: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 36: France, Aftershaves and Colognes: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 37: France, Men's Disposable Razors and Blades: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 38: France, Post-Shave Cosmetics - Men's: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 39: France, Pre-shave Cosmetics: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 40: France Men's Toiletries Market Value (Euro million), by Category, 2012
Table 41: France Men's Toiletries Market Value (US$ million), by Category, 2012
Table 42: France Men's Toiletries Market Volume (Ltrs m or Units m), by Category, 2012
Table 43: France Men's Toiletries Market Value (US$ million), by Category, 2012
Table 44: France Men's Toiletries Expenditure Per Capita (Euro), by Category, 2012
Table 45: France Men's Toiletries Expenditure Per Capita (US$), by Category, 2012
Table 46: France Men's Toiletries Expenditure Per Household (Euro), by Category
Table 47: France Men's Toiletries Expenditure Per Household (US$), by Category
Table 48: France Men's Toiletries Market Volume (Ltrs m or Units m) by Category, 2012
Table 49: France Men's Toiletries Consumption Per Capita by Category, 2012
Table 50: France Men's Toiletries Consumption Per Household by Category, 2012
Table 51: France Aftershaves and Colognes Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 52: France Men's Disposable Razors and Blades Survey-tracked Retailer Shares by Volume (Units m), 2012
Table 53: France Post-Shave Cosmetics - Men's Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 54: France Pre-shave Cosmetics Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 55: France: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2012
Table 56: France: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2012
Table 57: France: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2012
Table 58: France: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Cora (% by Subgroup, as tracked by the Survey), 2012
Table 59: France: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From ITM (Intermarché) (% by Subgroup, as tracked by the Survey), 2012
Table 60: France: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2012
Table 61: France: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup, as tracked by the Survey), 2012
Table 62: France: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Système U (% by Subgroup, as tracked by the Survey), 2012
Table 63: France: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: France Men's Toiletries Value Share (%), by Age Groups, 2012
Figure 3: France Men's Toiletries Value Share (%), by Gender, 2012
Figure 4: France Men's Toiletries Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: France Men's Toiletries Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: France Men's Toiletries Value Share (%) by Wealth Groups, 2012
Figure 7: France Men's Toiletries Value Share (%) by Busy Lives Groups, 2012
Figure 8: France Aftershaves and Colognes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: France Aftershaves and Colognes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: France Men's Disposable Razors and Blades Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: France Men's Disposable Razors and Blades Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: France Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: France Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: France Pre-shave Cosmetics Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: France Pre-shave Cosmetics Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: France Men's Toiletries Market Value (US$ million), by Category, 2012
Figure 17: France Men's Toiletries Expenditure Per Capita (US$), by Category, 2012
Figure 18: France Men's Toiletries Expenditure Per Household (US$), by Category
Figure 19: France Aftershaves and Colognes Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 20: France Men's Disposable Razors and Blades Survey-tracked Retailer Shares by Volume (Units m), 2012
Figure 21: France Post-Shave Cosmetics - Men's Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 22: France Pre-shave Cosmetics Survey-tracked Retailer Shares by Volume (Ltrs m), 2012

Companies Mentioned

Aldi, Auchan, Carrefour, Casino, Cora ,Francap ,ITM (Intermarché).

Read the full report:
The French Men's Toiletries Market: What Consumers Use and Why?
http://www.reportbuyer.com/consumer_goods_retail/cosmetics_grooming/french_men_s_toiletries_market_consumers_use_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Male_Grooming_Products

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

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