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The US Meat Market: What Consumers Eat and Why?

LONDON, Jan. 29, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The US Meat Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the US Meat market from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as organized retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Meat market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data which show the exact size of consumer groups, how much of the Meat market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
Economic pressures have had a real effect on people's shopping budgets and meat marketers will now need to align products with Consumer Trends and seek out the marketing sweet spots in order to maximize future growth.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: ambient meat, chilled raw packaged meat- processed, chilled raw packaged meat- whole cuts, cooked meats- packaged, and frozen meat markets.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

A large share of consumers cite the Busy Lives trend as an influence on their behavior and this is having a real influence on what they actually consume. However, this is not the only trend affecting the market and marketers will need to be aware of which other trends to target in order to maximize sales values.

Sheer demographics mean that consumers over the age of 55 account for a major share of the market. Marketers seeking to maximize sales will need to ensure that their propositions are just as relevant to these consumers as those in younger demographics.

Overall, the Meat market appears to be losing consumers once they enter into adulthood, with consumption frequencies not recovering to rates seen amongst minors until they reach 45 years old. This may be due to lack of cooking skills or affordability, but this consumer loss is holding back total volume sales.

Key Highlights

While the share of Private Label varies greatly by category, with its penetration level ranging between a little over 30% to around 55%, overall it does have a strong presence in the market. Branded manufacturers will need to work hard to maintain their positions, especially if they are not the market leaders.

Market valuation shows that Frozen Meat from the Counter has the largest value share of more than 27% in the overall meat market. Fresh meat (counter) and Raw Packaged Meat- whole cuts are other big market segments.

Retailer analysis shows that the retail Meat market is split evenly between the larger retailers and smaller retailers. However, the top four or five retailers account for almost 60% of the market, and for any manufacturer or supplier seeking to achieve significant scale in the country, establishing effective relationships with these retailers will be vital.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international, program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Meat Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Ambient Meat
3.2.2 Cooked Meats - Counter
3.2.3 Cooked Meats - Packaged
3.2.4 Fresh Meat (counter)
3.2.5 Frozen Meat
3.3 Behavioral Trends and Market Value
3.3.1 Ambient Meat
3.3.2 Cooked Meats - Counter
3.3.3 Cooked Meats - Packaged
3.3.4 Fresh Meat (counter)
3.3.5 Frozen Meat
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Ambient Meat
4.1.2 Cooked Meats - Counter
4.1.3 Cooked Meats - Packaged
4.1.4 Fresh Meat (counter)
4.1.5 Frozen Meat
4.2 Consumer Profiles by Product Category
4.2.1 Ambient Meat
4.2.2 Cooked Meats - Counter
4.2.3 Cooked Meats - Packaged
4.2.4 Fresh Meat (counter)
4.2.5 Frozen Meat
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Meat Brand Choice and Private Label Consumer Penetration
5.2.1 Ambient Meat
5.2.2 Cooked Meats - Counter
5.2.3 Cooked Meats - Packaged
5.2.4 Fresh Meat (counter)
5.2.5 Frozen Meat
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Meat
6.1.2 Ambient Meat
6.1.3 Cooked Meats - Counter
6.1.4 Cooked Meats - Packaged
6.1.5 Fresh Meat (counter)
6.1.6 Frozen Meat
7 Consumption Impact: Market Valuation
7.1 Meat Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Meat Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Meat Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Meat
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Ambient Meat
8.2.2 Retail Share by Volume - Cooked Meats - Counter
8.2.3 Retail Share by Volume - Cooked Meats - Packaged
8.2.4 Retail Share by Volume - Fresh Meat (counter)
8.2.5 Retail Share by Volume - Frozen Meat
8.3 Profiles of End-Consumers of Meat, by Retailer Used
8.3.1 Ahold
8.3.2 Costco
8.3.3 Kroger
8.3.4 Publix
8.3.5 Safeway
8.3.6 Supervalu
8.3.7 Wal-Mart
8.3.8 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Meat Market
Table 2: United States Survey Respondent profile (weighted), 2012
Table 3: United States Meat Value Share (%), by Age Groups, 2012
Table 4: United States Meat Value Share (%), by Gender, 2012
Table 5: United States Meat Value Share (%), by Urban and Rural Dwellers, 2012
Table 6: United States Meat Value Share (%) by Education Level Achieved Groups, 2012
Table 7: United States Meat Value Share (%) by Wealth Groups, 2012
Table 8: United States Meat Value Share (%) by Busy Lives Groups, 2012
Table 9: United States Ambient Meat Consumer Group Share (% market value), 2012
Table 10: United States Cooked Meats - Counter Consumer Group Share (% market value), 2012
Table 11: United States Cooked Meats - Packaged Consumer Group Share (% market value), 2012
Table 12: United States Fresh Meat (counter) Consumer Group Share (% market value), 2012
Table 13: United States Frozen Meat Consumer Group Share (% market value), 2012
Table 14: United States Total Ambient Meat Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: United States Total Cooked Meats - Counter Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: United States Total Cooked Meats - Packaged Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: United States Total Fresh Meat (counter) Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: United States Total Frozen Meat Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: United States Ambient Meat Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 20: United States Ambient Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 21: United States Cooked Meats - Counter Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 22: United States Cooked Meats - Counter Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 23: United States Cooked Meats - Packaged Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 24: United States Cooked Meats - Packaged Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 25: United States Fresh Meat (counter) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 26: United States Fresh Meat (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 27: United States Frozen Meat Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 28: United States Frozen Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 29: United States Ambient Meat Consumer Profiles (% consumers by sub-group), 2012
Table 30: United States Cooked Meats - Counter Consumer Profiles (% consumers by sub-group), 2012
Table 31: United States Cooked Meats - Packaged Consumer Profiles (% consumers by sub-group), 2012
Table 32: United States Fresh Meat (counter) Consumer Profiles (% consumers by sub-group), 2012
Table 33: United States Frozen Meat Consumer Profiles (% consumers by sub-group), 2012
Table 34: United States Meat Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 35: United States Ambient Meat Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 36: United States Cooked Meats - Counter Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 37: United States Cooked Meats - Packaged Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 38: United States Fresh Meat (counter) Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 39: United States Frozen Meat Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 40: United States Meat: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 41: United States Ambient Meat: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 42: United States Cooked Meats - Counter: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 43: United States Cooked Meats - Packaged: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 44: United States Fresh Meat (counter): Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 45: United States Frozen Meat: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 46: United States Meat Market Value (US Dollar million), by Category, 2012
Table 47: United States Meat Market Volume (Kg m), by Category, 2012
Table 48: United States Meat Market Value (US$ million), by Category, 2012
Table 49: United States Meat Expenditure Per Capita (US Dollar), by Category, 2012
Table 50: United States Meat Expenditure Per Household (US Dollar), by Category
Table 51: United States Meat Market Volume (Kg m), by Category, 2012
Table 52: United States Meat Consumption Per Capita (Kg / Population ), by Category, 2012
Table 53: United States Meat Consumption Per Household (Kg / Households ), by Category, 2012
Table 54: United States Meat Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Table 55: United States Ambient Meat Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 56: United States Cooked Meats - Counter Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 57: United States Cooked Meats - Packaged Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 58: United States Fresh Meat (counter) Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 59: United States Frozen Meat Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 60: United States: Profile of Meat Consumers Whose Goods Mainly Come From Ahold (% by Subgroup, as tracked by the Survey), 2012
Table 61: United States: Profile of Meat Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2012
Table 62: United States: Profile of Meat Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2012
Table 63: United States: Profile of Meat Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2012
Table 64: United States: Profile of Meat Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2012
Table 65: United States: Profile of Meat Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup, as tracked by the Survey), 2012
Table 66: United States: Profile of Meat Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012
Table 67: United States: Profile of Meat Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United States Meat Value Share (%), by Age Groups, 2012
Figure 3: United States Meat Value Share (%), by Gender, 2012
Figure 4: United States Meat Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United States Meat Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United States Meat Value Share (%) by Wealth Groups, 2012
Figure 7: United States Meat Value Share (%) by Busy Lives Groups, 2012
Figure 8: United States Ambient Meat Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United States Ambient Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United States Cooked Meats - Counter Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United States Cooked Meats - Counter Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United States Cooked Meats - Packaged Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United States Cooked Meats - Packaged Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United States Fresh Meat (counter) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United States Fresh Meat (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United States Frozen Meat Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: United States Frozen Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: United States Meat Market Value (US$ million), by Category, 2012
Figure 19: United States Meat Expenditure Per Capita (US$), by Category, 2012
Figure 20: United States Meat Expenditure Per Household (US$), by Category
Figure 21: United States Meat Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Figure 22: United States Ambient Meat Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 23: United States Cooked Meats - Counter Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 24: United States Cooked Meats - Packaged Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 25: United States Fresh Meat (counter) Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 26: United States Frozen Meat Survey-tracked Retailer Shares by Volume (Kg m), 2012

Companies Mentioned

Ahold, Costco, Kroger, Publix, Safeway ,Supervalu ,Walmart

Read the full report:
The US Meat Market: What Consumers Eat and Why?
http://www.reportbuyer.com/food_drink/meat_poultry/us_meat_market_consumers_eat_why_1.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Meat_and_Poultry

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

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