Welcome!

News Feed Item

Phorum 2014 to Explore Customer Engagement as Top Enterprise Tech Trend

Phorum, a leading technology strategy conference hosted annually in Philadelphia, announced today that this year’s conference will examine the advantages of emerging digital customer engagement strategies and solutions. The headline speakers for Phorum 2014, also announced today, include:

  • Aneesh Chopra, co-founder of EVP of Hunch Analytics and former U.S. Chief Technology Officer
  • Maggie Fox, Senior Vice President of Digital Marketing at SAP;
  • Dan Hilferty, President and CEO of Independence Blue Cross; and
  • David Pogue, leading consumer technology writer and commentator.

Fragmentation of media, globalization of audiences and the explosion of social and user-generated content are just a few things changing the way in which buyers find content, products and service providers. Resulting declines in customer loyalty and erosion of traditional buying behaviors have companies scrambling to find ways to grow if not simply protect their business.

While many organizations are using various solutions, such as mobile, CRM, cloud and information management, organizations also need to integrate these solutions and collect huge volumes of data on their customers and their customers’ behaviors. The analysis of this data in real time drives organizational and customer decisioning. Phorum 2014 will explore these strategies and showcase real-world examples of organizations that have gained advantage from integrating and deploying them.

“Each year, Phorum examines the emerging trend that is most urgent in the minds of business and technology decision-makers,” explained Suzanne Lentz, Vice President of Marketing, LiquidHub, Inc. and a member of the Phorum 2014 Advisory Board. “The survey we fielded last fall found both enthusiasm and concern around customer engagement strategies and the technologies that enable customer connections.”

On April 10, leading minds and innovative solutions addressing customer engagement will gather in Philadelphia for an intensive, one-day technology conference. Phorum includes speeches from leading industry observers and analysts; presentations from organizations already seeing results from customer engagement initiatives; vendor panel discussions; and the popular “Phorum demo pit” where conference attendees can check out a number of specially selected customer engagement technologies being developed in the Greater Philadelphia area.

Four keynote speakers will present perspectives essential to understanding customer engagement and critical to formulating sound strategy for the enterprise.

David Pogue, Columnist at Yahoo Tech and Emmy-Winning News Correspondent

Insightful, entertaining and one of the preeminent speakers on today’s latest consumer technology, David Pogue will set the tone by considering consumer’s evolving relationships with their technology and how businesses can connect to their customers in a more meaningful way.

Maggie Fox, Senior Vice President of Digital Marketing at SAP

Responsible for delivering a unified digital experience to SAP customers and to the market, Maggie Fox will sit down with salesforce.com’s Peter Coffee to discuss the challenges and opportunities that clients face while moving beyond simple outreach to create strong customer engagement.

Dan Hilferty, President and Chief Executive Officer of Independence Blue Cross

Dan Hilferty will discuss the vital role that innovation plays in transforming two of the biggest problems in healthcare: raising the quality of care and lowering costs. Hilferty will also explain the importance of pursuing innovations and adopting new technologies that enhance and simplify the consumer experience, showing how IBC is changing the game by forging powerful partnerships to create new products and services.

Aneesh Chopra, co-founder and EVP of Hunch Analytics and former U.S. Chief Technology Officer

The first CTO of the United States, Aneesh Chopra will explain the importance of opening up data, the opportunity to improve service by standardizing customer access to his or her own data, and the benefits of providing data-driven products and services to meet customer needs.

“Phorum 2014 will be an immersive and entertaining day of world-class learning,” added Allen Born, Director at Fairmount Partners and the Advisory Board Chairman of Phorum 2014. “There is no doubt that those who shape the strategic and technological direction of their organizations will walk away with the insights, information and inspiration they need to advance customer engagement.”

Hosted by PACT and sponsored by Fairmount Partners and LiquidHub, Phorum 2014 will be held at World Café Live on April 10th. Get more information on Phorum 2014 or reserve you seat now at www.phorumphilly.com.

About Phorum

Phorum is an annual tech strategy conference that gathers the Nation’s leading minds and most innovative solutions around a single, trending topic. Hosted in Philadelphia, this intensive, one-day event includes insights from the Nation’s most authoritative experts; up-close interaction with relevant technological solutions and learnings from business leaders with first-hand experience capitalizing on the trend. For more on Phorum or to purchase tickets for Phorum 2014, visit www.phorumphilly.com.

About The Greater Philadelphia Alliance for Capital and Technologies (PACT)

The Greater Philadelphia Alliance for Capital and Technologies offers a comprehensive approach to supporting a company’s life cycle ─ from early stage through growth ─ by facilitating interaction, information and education. The organization provides a single, strategic hub where key resources, including investors, strategic partners, professional advisors and peers, are available and accessible to all members. PACT supports its membership through a wide variety of programs, services, events and tools. For more on the Greater Philadelphia Alliance for Capital and Technologies, including membership information, entrepreneurial resources, and information on our programs and events, visit www.philadelphiapact.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.