News Feed Item

Phorum 2014 to Explore Customer Engagement as Top Enterprise Tech Trend

Phorum, a leading technology strategy conference hosted annually in Philadelphia, announced today that this year’s conference will examine the advantages of emerging digital customer engagement strategies and solutions. The headline speakers for Phorum 2014, also announced today, include:

  • Aneesh Chopra, co-founder of EVP of Hunch Analytics and former U.S. Chief Technology Officer
  • Maggie Fox, Senior Vice President of Digital Marketing at SAP;
  • Dan Hilferty, President and CEO of Independence Blue Cross; and
  • David Pogue, leading consumer technology writer and commentator.

Fragmentation of media, globalization of audiences and the explosion of social and user-generated content are just a few things changing the way in which buyers find content, products and service providers. Resulting declines in customer loyalty and erosion of traditional buying behaviors have companies scrambling to find ways to grow if not simply protect their business.

While many organizations are using various solutions, such as mobile, CRM, cloud and information management, organizations also need to integrate these solutions and collect huge volumes of data on their customers and their customers’ behaviors. The analysis of this data in real time drives organizational and customer decisioning. Phorum 2014 will explore these strategies and showcase real-world examples of organizations that have gained advantage from integrating and deploying them.

“Each year, Phorum examines the emerging trend that is most urgent in the minds of business and technology decision-makers,” explained Suzanne Lentz, Vice President of Marketing, LiquidHub, Inc. and a member of the Phorum 2014 Advisory Board. “The survey we fielded last fall found both enthusiasm and concern around customer engagement strategies and the technologies that enable customer connections.”

On April 10, leading minds and innovative solutions addressing customer engagement will gather in Philadelphia for an intensive, one-day technology conference. Phorum includes speeches from leading industry observers and analysts; presentations from organizations already seeing results from customer engagement initiatives; vendor panel discussions; and the popular “Phorum demo pit” where conference attendees can check out a number of specially selected customer engagement technologies being developed in the Greater Philadelphia area.

Four keynote speakers will present perspectives essential to understanding customer engagement and critical to formulating sound strategy for the enterprise.

David Pogue, Columnist at Yahoo Tech and Emmy-Winning News Correspondent

Insightful, entertaining and one of the preeminent speakers on today’s latest consumer technology, David Pogue will set the tone by considering consumer’s evolving relationships with their technology and how businesses can connect to their customers in a more meaningful way.

Maggie Fox, Senior Vice President of Digital Marketing at SAP

Responsible for delivering a unified digital experience to SAP customers and to the market, Maggie Fox will sit down with salesforce.com’s Peter Coffee to discuss the challenges and opportunities that clients face while moving beyond simple outreach to create strong customer engagement.

Dan Hilferty, President and Chief Executive Officer of Independence Blue Cross

Dan Hilferty will discuss the vital role that innovation plays in transforming two of the biggest problems in healthcare: raising the quality of care and lowering costs. Hilferty will also explain the importance of pursuing innovations and adopting new technologies that enhance and simplify the consumer experience, showing how IBC is changing the game by forging powerful partnerships to create new products and services.

Aneesh Chopra, co-founder and EVP of Hunch Analytics and former U.S. Chief Technology Officer

The first CTO of the United States, Aneesh Chopra will explain the importance of opening up data, the opportunity to improve service by standardizing customer access to his or her own data, and the benefits of providing data-driven products and services to meet customer needs.

“Phorum 2014 will be an immersive and entertaining day of world-class learning,” added Allen Born, Director at Fairmount Partners and the Advisory Board Chairman of Phorum 2014. “There is no doubt that those who shape the strategic and technological direction of their organizations will walk away with the insights, information and inspiration they need to advance customer engagement.”

Hosted by PACT and sponsored by Fairmount Partners and LiquidHub, Phorum 2014 will be held at World Café Live on April 10th. Get more information on Phorum 2014 or reserve you seat now at www.phorumphilly.com.

About Phorum

Phorum is an annual tech strategy conference that gathers the Nation’s leading minds and most innovative solutions around a single, trending topic. Hosted in Philadelphia, this intensive, one-day event includes insights from the Nation’s most authoritative experts; up-close interaction with relevant technological solutions and learnings from business leaders with first-hand experience capitalizing on the trend. For more on Phorum or to purchase tickets for Phorum 2014, visit www.phorumphilly.com.

About The Greater Philadelphia Alliance for Capital and Technologies (PACT)

The Greater Philadelphia Alliance for Capital and Technologies offers a comprehensive approach to supporting a company’s life cycle ─ from early stage through growth ─ by facilitating interaction, information and education. The organization provides a single, strategic hub where key resources, including investors, strategic partners, professional advisors and peers, are available and accessible to all members. PACT supports its membership through a wide variety of programs, services, events and tools. For more on the Greater Philadelphia Alliance for Capital and Technologies, including membership information, entrepreneurial resources, and information on our programs and events, visit www.philadelphiapact.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"We started a Master of Science in business analytics - that's the hot topic. We serve the business community around San Francisco so we educate the working professionals and this is where they all want to be," explained Judy Lee, Associate Professor and Department Chair at Golden Gate University, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.