Welcome!

News Feed Item

World Tea Expo Gathers the Industry for Everything Tea, May 29 - 31, 2014

The Specialty Tea Community's Leading Tradeshow Offers a Platform of Buying, Selling and Education for Retailers, Distributors and Developers

LAS VEGAS, Jan. 29, 2014 /PRNewswire/ -- Blending fresh ideas, new trends and distribution channels with three days of focused buying, selling and education, World Tea Expo (#WorldTeaExpo) is the leading tradeshow and conference focused 100 percent on premium teas and related products. The event takes place May 29 – 31 in Long Beach, Calif. at the Long Beach Convention & Entertainment Center, and is co-located with the annual Healthy Beverage Expo (#HealthyBevExpo). The combined Expos attract around 5,000 attendees, more than 260 collective exhibitors, and top businesses and professionals from more than 50 countries. Registration is now open at WorldTeaExpo.com and HealthyBeverageExpo.com.

"World Tea Expo is a vibrant community that's at the helm of tea's massive growth in the marketplace," says George Jage, group director of The Beverage Group @ F+W Media, Inc. "This annual conference and exposition is at the epicenter of the North American specialty tea market and $8 billion U.S. tea industry, which is expected to grow an additional $7 billion by 2015.* Exhibitors meet face-to-face with target buyers, deals and key connections are made on the show floor, and business-building, forward-thinking topics are explored in the educational sessions."

As the premier marketplace for this fast-growing category, World Tea Expo attracts retailers, tea room owners, distributors, food and beverage directors, spa managers, specialty grocers, mass merchants and other business professionals. And all are seeking to experience high quality merchandise, to sample award-winning teas, to understand the latest tea innovations and notions, and to learn best practices and network with peers.

The dynamic exposition floor features "what's next" in tea, as vendors unveil and showcase new products and services. In fact, more than 30 percent of exhibiting companies exhibit nowhere else, so attending World Tea Expo is an exclusive opportunity to visit these suppliers.

In addition to the Expo, the conference education program is designed to meet the specific needs of retailers, distributors and developers with different levels of experience. Some of the educational topics include: Current Trends and the Future Outlook for Tea; How to Source & Select Teas; Cultivating the Next Generation of Tea Connoisseurs; Current and Emerging Regulatory Issues in the Tea & Infusion Products Industry; Building Your Own Successful Tea Business Close to a Teavana; The Science Behind Health Claims on Tea Beverages; and Why Ignoring Herbs Could be Costing Your Business, among many others.

"The U.S. tea market is undergoing a transformational change driven by flavor, variety and quality innovation," says World Tea Expo presenter David Sprinkle, research director for MarketResearch.com and publisher of Packaged Facts. "At the heart of the change lies specialty tea. Competition by product type and retail channel is fierce, but ultimately the tea industry as a whole is the winner, because specialty tea products translate to more consumer enthusiasm, as well as higher prices at the cash register, than the more commoditized products they are replacing." Sprinkle will present new research from Package Facts, including data collected specifically for World Tea Expo on specialty tea use by mainstream U.S. consumers. He'll present long-term trends by format for bagged, loose and ready-to-drink tea, as well as consumer trends in drinking green, herbal and fruit-and-spice flavored tea. His session will also give a snapshot of current use of trendy teas such as matcha and pu-erh.

World Tea Expo Sponsors include: Origin Sponsor – Hunan Tea Co.; Platinum Sponsors – The East Indies Coffee & Tea Company, International Tea Importers, ITO EN, Q Trade Teas & Herbs, and Teas Etc.; Gold Sponsors – Aiya, Dethlefsen & Balk, Inc., American Herbal Products Association, Dobashien Tea Company, and The Tea Spot; Equipment Sponsor – Curtis; Water Sponsor – Global Customized Water; and Association Sponsor – Taiwan Tea Manufacturing Association.

Highlights & Additional Events:

Best New Product Awards – Each year, World Tea Expo reviews and selects the very best new tea and related products from among the many exhibitors. The winners are announced prior to the show, so that attendees can explore and source firsthand.

The North American Tea Championship (NATC) Winners Tasting Circle – This is an opportunity for World Tea Expo attendees to taste "blue ribbon" teas from the NATC – all in one place. The NATC is the only independent competition that's judged by professional cuppers, to distinguish the highest quality and best tasting teas that are commercially available in the North American marketplace.

Focused Tastings – World Tea Expo offers numerous 90-minute organoleptic explorations of tea styles, tea regions and tea pairings. Some of the Tastings include: Understanding How Flavor Impacts Cost, Shelf Life and the Quality of Teas; Detecting Defects in Tea Manufacture; and Tea & Terroir – Understanding, Sourcing and Tasting Fine Teas with a Local Global Approach.

Skill Building Workshops – Designed to hone important industry skills – from cupping and blending to actually processing and making tea from raw leaf – these three-hour intensive workshops include: Bringing 3rd Wave Coffee Innovation & Excitement to Tea; Tea Cupping; Blending Award Winning Teas; Tea Processing; and New Ways to Use Tea, among other Workshops.

World Origin Tasting Tour – This virtual tour around the globe stops at eight major countries of origin, to taste tea and discover the culture and people behind them. The full-day session covers the most important tea-growing areas in the world, including: China, India, Sri Lanka, Kenya, Nepal, Japan and Taiwan. Each destination's tea culture, unique manufacturing processes and authentic teas will be explored, giving participants a solid understanding of the flavors and profiles of each region. The Tour takes place Wednesday, May 28, just prior to World Tea Expo, from 8:30 a.m. to 4:15 p.m.

Tea Business Boot Camp – Designed for entrepreneurs starting a tea retail business, this two-day hands-on program covers critical topics facing the tea entrepreneur, while providing a solid foundation of tea education. Day one covers Tea 101, the basics of tea business, marketing, legal, purchasing and inventory. Day two is all about the leaf and includes the World Origin Tasting Tour. The Tea Business Boot Camp takes place May 27 – 28.

World Tea Academy LIVE! – This is a chance for World Tea Expo attendees to experience a "taste" of what World Tea Academy has to offer. This course is the first step to achieving industry certification, as the tea industry continues to set standards and recognize leaders in the tea world.

To register for World Tea Expo and Healthy Beverage Expo, visit WorldTeaExpo.com and HealthyBeverageExpo.com. Questions? E-mail [email protected] or call 702-253-1893.

About The Beverage Group, a division of F+W Media
The Beverage Group, a division of F+W Media, Inc., is an integrated media company dedicated to providing business solutions to the global beverage industry. Events include: Healthy Beverage Expo, World Tea Expo and World Tea East. The Beverage Group also produces the North American Tea Championship, World Tea Academy and World Tea News.

F+W Media is a community-focused, content creator and marketer of products and services for enthusiasts. The Company offers a diversified portfolio of books, ebooks, magazines, events, competitions, ecommerce, education, video and more. The Company serves 20 different markets, including writing, fine art, genealogy, antiques and collectibles, design, outdoors and horticulture. Its growing portfolio includes print and online properties, free and for-fee subscription sites, educational programs, competitions and events. See www.fwmedia.com.

*Packaged Facts September 2011

SOURCE The Beverage Group, a division of F+W Media

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
We’ve been doing it for years, decades for some. How many websites have you created accounts on? Your bank, your credit card companies, social media sites, hotels and travel sites, online shopping sites, and that’s just the start. We do it often without even thinking about it, quickly entering our personal information, our data, in a plethora of systems. Sometimes we’re not even aware of the information we are providing. It could be very personal information (think of the security questions you ...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...