Welcome!

News Feed Item

World Tea Expo Gathers the Industry for Everything Tea, May 29 - 31, 2014

The Specialty Tea Community's Leading Tradeshow Offers a Platform of Buying, Selling and Education for Retailers, Distributors and Developers

LAS VEGAS, Jan. 29, 2014 /PRNewswire/ -- Blending fresh ideas, new trends and distribution channels with three days of focused buying, selling and education, World Tea Expo (#WorldTeaExpo) is the leading tradeshow and conference focused 100 percent on premium teas and related products. The event takes place May 29 – 31 in Long Beach, Calif. at the Long Beach Convention & Entertainment Center, and is co-located with the annual Healthy Beverage Expo (#HealthyBevExpo). The combined Expos attract around 5,000 attendees, more than 260 collective exhibitors, and top businesses and professionals from more than 50 countries. Registration is now open at WorldTeaExpo.com and HealthyBeverageExpo.com.

"World Tea Expo is a vibrant community that's at the helm of tea's massive growth in the marketplace," says George Jage, group director of The Beverage Group @ F+W Media, Inc. "This annual conference and exposition is at the epicenter of the North American specialty tea market and $8 billion U.S. tea industry, which is expected to grow an additional $7 billion by 2015.* Exhibitors meet face-to-face with target buyers, deals and key connections are made on the show floor, and business-building, forward-thinking topics are explored in the educational sessions."

As the premier marketplace for this fast-growing category, World Tea Expo attracts retailers, tea room owners, distributors, food and beverage directors, spa managers, specialty grocers, mass merchants and other business professionals. And all are seeking to experience high quality merchandise, to sample award-winning teas, to understand the latest tea innovations and notions, and to learn best practices and network with peers.

The dynamic exposition floor features "what's next" in tea, as vendors unveil and showcase new products and services. In fact, more than 30 percent of exhibiting companies exhibit nowhere else, so attending World Tea Expo is an exclusive opportunity to visit these suppliers.

In addition to the Expo, the conference education program is designed to meet the specific needs of retailers, distributors and developers with different levels of experience. Some of the educational topics include: Current Trends and the Future Outlook for Tea; How to Source & Select Teas; Cultivating the Next Generation of Tea Connoisseurs; Current and Emerging Regulatory Issues in the Tea & Infusion Products Industry; Building Your Own Successful Tea Business Close to a Teavana; The Science Behind Health Claims on Tea Beverages; and Why Ignoring Herbs Could be Costing Your Business, among many others.

"The U.S. tea market is undergoing a transformational change driven by flavor, variety and quality innovation," says World Tea Expo presenter David Sprinkle, research director for MarketResearch.com and publisher of Packaged Facts. "At the heart of the change lies specialty tea. Competition by product type and retail channel is fierce, but ultimately the tea industry as a whole is the winner, because specialty tea products translate to more consumer enthusiasm, as well as higher prices at the cash register, than the more commoditized products they are replacing." Sprinkle will present new research from Package Facts, including data collected specifically for World Tea Expo on specialty tea use by mainstream U.S. consumers. He'll present long-term trends by format for bagged, loose and ready-to-drink tea, as well as consumer trends in drinking green, herbal and fruit-and-spice flavored tea. His session will also give a snapshot of current use of trendy teas such as matcha and pu-erh.

World Tea Expo Sponsors include: Origin Sponsor – Hunan Tea Co.; Platinum Sponsors – The East Indies Coffee & Tea Company, International Tea Importers, ITO EN, Q Trade Teas & Herbs, and Teas Etc.; Gold Sponsors – Aiya, Dethlefsen & Balk, Inc., American Herbal Products Association, Dobashien Tea Company, and The Tea Spot; Equipment Sponsor – Curtis; Water Sponsor – Global Customized Water; and Association Sponsor – Taiwan Tea Manufacturing Association.

Highlights & Additional Events:

Best New Product Awards – Each year, World Tea Expo reviews and selects the very best new tea and related products from among the many exhibitors. The winners are announced prior to the show, so that attendees can explore and source firsthand.

The North American Tea Championship (NATC) Winners Tasting Circle – This is an opportunity for World Tea Expo attendees to taste "blue ribbon" teas from the NATC – all in one place. The NATC is the only independent competition that's judged by professional cuppers, to distinguish the highest quality and best tasting teas that are commercially available in the North American marketplace.

Focused Tastings – World Tea Expo offers numerous 90-minute organoleptic explorations of tea styles, tea regions and tea pairings. Some of the Tastings include: Understanding How Flavor Impacts Cost, Shelf Life and the Quality of Teas; Detecting Defects in Tea Manufacture; and Tea & Terroir – Understanding, Sourcing and Tasting Fine Teas with a Local Global Approach.

Skill Building Workshops – Designed to hone important industry skills – from cupping and blending to actually processing and making tea from raw leaf – these three-hour intensive workshops include: Bringing 3rd Wave Coffee Innovation & Excitement to Tea; Tea Cupping; Blending Award Winning Teas; Tea Processing; and New Ways to Use Tea, among other Workshops.

World Origin Tasting Tour – This virtual tour around the globe stops at eight major countries of origin, to taste tea and discover the culture and people behind them. The full-day session covers the most important tea-growing areas in the world, including: China, India, Sri Lanka, Kenya, Nepal, Japan and Taiwan. Each destination's tea culture, unique manufacturing processes and authentic teas will be explored, giving participants a solid understanding of the flavors and profiles of each region. The Tour takes place Wednesday, May 28, just prior to World Tea Expo, from 8:30 a.m. to 4:15 p.m.

Tea Business Boot Camp – Designed for entrepreneurs starting a tea retail business, this two-day hands-on program covers critical topics facing the tea entrepreneur, while providing a solid foundation of tea education. Day one covers Tea 101, the basics of tea business, marketing, legal, purchasing and inventory. Day two is all about the leaf and includes the World Origin Tasting Tour. The Tea Business Boot Camp takes place May 27 – 28.

World Tea Academy LIVE! – This is a chance for World Tea Expo attendees to experience a "taste" of what World Tea Academy has to offer. This course is the first step to achieving industry certification, as the tea industry continues to set standards and recognize leaders in the tea world.

To register for World Tea Expo and Healthy Beverage Expo, visit WorldTeaExpo.com and HealthyBeverageExpo.com. Questions? E-mail info@WorldTeaExpo.com or call 702-253-1893.

About The Beverage Group, a division of F+W Media
The Beverage Group, a division of F+W Media, Inc., is an integrated media company dedicated to providing business solutions to the global beverage industry. Events include: Healthy Beverage Expo, World Tea Expo and World Tea East. The Beverage Group also produces the North American Tea Championship, World Tea Academy and World Tea News.

F+W Media is a community-focused, content creator and marketer of products and services for enthusiasts. The Company offers a diversified portfolio of books, ebooks, magazines, events, competitions, ecommerce, education, video and more. The Company serves 20 different markets, including writing, fine art, genealogy, antiques and collectibles, design, outdoors and horticulture. Its growing portfolio includes print and online properties, free and for-fee subscription sites, educational programs, competitions and events. See www.fwmedia.com.

*Packaged Facts September 2011

SOURCE The Beverage Group, a division of F+W Media

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organi...
Managing mission-critical SAP systems and landscapes has never been easy. Add public cloud with its myriad of powerful cloud native services and this may not change any time soon. Public cloud offers exciting new possibilities for enterprise workloads. But to make use of these possibilities and capabilities, IT teams need to re-think everything they have done before. Otherwise, they will just end up using public cloud as a hosting platform for their workloads, aka known as “lift and shift.”
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
"Tintri focuses on the Ops side of the DevOps, which basically is pushing more and more of the accessibility of the infrastructure to the developers and trying to get behind the scenes," explained Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...