Welcome!

News Feed Item

World Tea Expo Gathers the Industry for Everything Tea, May 29 - 31, 2014

The Specialty Tea Community's Leading Tradeshow Offers a Platform of Buying, Selling and Education for Retailers, Distributors and Developers

LAS VEGAS, Jan. 29, 2014 /PRNewswire/ -- Blending fresh ideas, new trends and distribution channels with three days of focused buying, selling and education, World Tea Expo (#WorldTeaExpo) is the leading tradeshow and conference focused 100 percent on premium teas and related products. The event takes place May 29 – 31 in Long Beach, Calif. at the Long Beach Convention & Entertainment Center, and is co-located with the annual Healthy Beverage Expo (#HealthyBevExpo). The combined Expos attract around 5,000 attendees, more than 260 collective exhibitors, and top businesses and professionals from more than 50 countries. Registration is now open at WorldTeaExpo.com and HealthyBeverageExpo.com.

"World Tea Expo is a vibrant community that's at the helm of tea's massive growth in the marketplace," says George Jage, group director of The Beverage Group @ F+W Media, Inc. "This annual conference and exposition is at the epicenter of the North American specialty tea market and $8 billion U.S. tea industry, which is expected to grow an additional $7 billion by 2015.* Exhibitors meet face-to-face with target buyers, deals and key connections are made on the show floor, and business-building, forward-thinking topics are explored in the educational sessions."

As the premier marketplace for this fast-growing category, World Tea Expo attracts retailers, tea room owners, distributors, food and beverage directors, spa managers, specialty grocers, mass merchants and other business professionals. And all are seeking to experience high quality merchandise, to sample award-winning teas, to understand the latest tea innovations and notions, and to learn best practices and network with peers.

The dynamic exposition floor features "what's next" in tea, as vendors unveil and showcase new products and services. In fact, more than 30 percent of exhibiting companies exhibit nowhere else, so attending World Tea Expo is an exclusive opportunity to visit these suppliers.

In addition to the Expo, the conference education program is designed to meet the specific needs of retailers, distributors and developers with different levels of experience. Some of the educational topics include: Current Trends and the Future Outlook for Tea; How to Source & Select Teas; Cultivating the Next Generation of Tea Connoisseurs; Current and Emerging Regulatory Issues in the Tea & Infusion Products Industry; Building Your Own Successful Tea Business Close to a Teavana; The Science Behind Health Claims on Tea Beverages; and Why Ignoring Herbs Could be Costing Your Business, among many others.

"The U.S. tea market is undergoing a transformational change driven by flavor, variety and quality innovation," says World Tea Expo presenter David Sprinkle, research director for MarketResearch.com and publisher of Packaged Facts. "At the heart of the change lies specialty tea. Competition by product type and retail channel is fierce, but ultimately the tea industry as a whole is the winner, because specialty tea products translate to more consumer enthusiasm, as well as higher prices at the cash register, than the more commoditized products they are replacing." Sprinkle will present new research from Package Facts, including data collected specifically for World Tea Expo on specialty tea use by mainstream U.S. consumers. He'll present long-term trends by format for bagged, loose and ready-to-drink tea, as well as consumer trends in drinking green, herbal and fruit-and-spice flavored tea. His session will also give a snapshot of current use of trendy teas such as matcha and pu-erh.

World Tea Expo Sponsors include: Origin Sponsor – Hunan Tea Co.; Platinum Sponsors – The East Indies Coffee & Tea Company, International Tea Importers, ITO EN, Q Trade Teas & Herbs, and Teas Etc.; Gold Sponsors – Aiya, Dethlefsen & Balk, Inc., American Herbal Products Association, Dobashien Tea Company, and The Tea Spot; Equipment Sponsor – Curtis; Water Sponsor – Global Customized Water; and Association Sponsor – Taiwan Tea Manufacturing Association.

Highlights & Additional Events:

Best New Product Awards – Each year, World Tea Expo reviews and selects the very best new tea and related products from among the many exhibitors. The winners are announced prior to the show, so that attendees can explore and source firsthand.

The North American Tea Championship (NATC) Winners Tasting Circle – This is an opportunity for World Tea Expo attendees to taste "blue ribbon" teas from the NATC – all in one place. The NATC is the only independent competition that's judged by professional cuppers, to distinguish the highest quality and best tasting teas that are commercially available in the North American marketplace.

Focused Tastings – World Tea Expo offers numerous 90-minute organoleptic explorations of tea styles, tea regions and tea pairings. Some of the Tastings include: Understanding How Flavor Impacts Cost, Shelf Life and the Quality of Teas; Detecting Defects in Tea Manufacture; and Tea & Terroir – Understanding, Sourcing and Tasting Fine Teas with a Local Global Approach.

Skill Building Workshops – Designed to hone important industry skills – from cupping and blending to actually processing and making tea from raw leaf – these three-hour intensive workshops include: Bringing 3rd Wave Coffee Innovation & Excitement to Tea; Tea Cupping; Blending Award Winning Teas; Tea Processing; and New Ways to Use Tea, among other Workshops.

World Origin Tasting Tour – This virtual tour around the globe stops at eight major countries of origin, to taste tea and discover the culture and people behind them. The full-day session covers the most important tea-growing areas in the world, including: China, India, Sri Lanka, Kenya, Nepal, Japan and Taiwan. Each destination's tea culture, unique manufacturing processes and authentic teas will be explored, giving participants a solid understanding of the flavors and profiles of each region. The Tour takes place Wednesday, May 28, just prior to World Tea Expo, from 8:30 a.m. to 4:15 p.m.

Tea Business Boot Camp – Designed for entrepreneurs starting a tea retail business, this two-day hands-on program covers critical topics facing the tea entrepreneur, while providing a solid foundation of tea education. Day one covers Tea 101, the basics of tea business, marketing, legal, purchasing and inventory. Day two is all about the leaf and includes the World Origin Tasting Tour. The Tea Business Boot Camp takes place May 27 – 28.

World Tea Academy LIVE! – This is a chance for World Tea Expo attendees to experience a "taste" of what World Tea Academy has to offer. This course is the first step to achieving industry certification, as the tea industry continues to set standards and recognize leaders in the tea world.

To register for World Tea Expo and Healthy Beverage Expo, visit WorldTeaExpo.com and HealthyBeverageExpo.com. Questions? E-mail [email protected] or call 702-253-1893.

About The Beverage Group, a division of F+W Media
The Beverage Group, a division of F+W Media, Inc., is an integrated media company dedicated to providing business solutions to the global beverage industry. Events include: Healthy Beverage Expo, World Tea Expo and World Tea East. The Beverage Group also produces the North American Tea Championship, World Tea Academy and World Tea News.

F+W Media is a community-focused, content creator and marketer of products and services for enthusiasts. The Company offers a diversified portfolio of books, ebooks, magazines, events, competitions, ecommerce, education, video and more. The Company serves 20 different markets, including writing, fine art, genealogy, antiques and collectibles, design, outdoors and horticulture. Its growing portfolio includes print and online properties, free and for-fee subscription sites, educational programs, competitions and events. See www.fwmedia.com.

*Packaged Facts September 2011

SOURCE The Beverage Group, a division of F+W Media

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
VeriStor Systems has announced that CRN has named VeriStor to its 2017 Managed Service Provider (MSP) 500 list in the Elite 150 category. This annual list recognizes North American solution providers with cutting-edge approaches to delivering managed services. Their offerings help companies navigate the complex and ever-changing landscape of IT, improve operational efficiencies, and maximize their return on IT investments. In today’s fast-paced business environments, MSPs play an important role...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.