|By PR Newswire||
|January 30, 2014 05:00 AM EST||
Alcohol Justice says alcohol and sports are a toxic mix for young viewers and athletes, fueling injuries, violent behavior, and other harm
SAN FRANCISCO, Jan. 30, 2014 /PRNewswire-USNewswire/ -- With the Big Game approaching this Sunday, it's time to assess how huge a boost for the alcohol industry it really is.
"Big Alcohol in big sports is big business and very harmful to society, its youth, public health and safety," stated Alcohol Justice's Executive Director and CEO Bruce Lee Livingston. "While Big Alcohol's 'game plan' includes patent lies that there is no evidence that exposure to alcohol ads encourages underage consumption or harmful over-consumption among adults, the opposite is actually true."
Researchers across the world have arrived at the conclusion nicely summed up in an article in The Conversation by Kerry O'Brien Head of Behavioural Studies at Monash University in Australia last February when he stated: "exposure to, and/or recall of, alcohol advertising and sponsorship by children and adolescents predicts their future drinking expectancies, norms, drinking intentions, and hazardous drinking behaviours."
In a New Year's open invitation this year Livingston invited the world to join Alcohol Justice to challenge the NFL, NBA, MLB, FIFA, the Olympics and all other professional and amateur sports associations worldwide to end alcohol branding, sponsorship, ads, and celebrity endorsements
AS YOU WATCH THE BIG GAME THIS SUNDAY, THINK ABOUT THIS
Just two global beer behemoths – Anheuser-Busch InBev and SABMiller – invest roughly half a billion dollars annually on TV ads during sporting events in the U.S. Would these profit-thirsty, bottom-line driven corporations waste their dollars? It really only proves they get the ROI they want…increased alcohol sales and consumption. Unfortunately this leads to a public health and safety ROI that has become unacceptable.
Driven by Big Alcohol advertising, branding, sponsorship and celebrity endorsements, America consumes an estimated 325 million gallons of beer on the day of the big game, so alcohol-related harm is inevitable. Throughout the year, sports related alcohol over-consumption leads directly to tens of thousands of incidents of alcohol-related violence and harm.
As Super Bowl XLVIII unfolds – dare we speak its name? – it is estimated that about 20 to 30 million kids will tune in to watch on TV and online. As usual, they will be saturated once again with seductive beer ads.
Research has shown that the more alcohol ads kids see, the more likely they are to drink, drink to excess, and drink more often. In 2009, the Surgeon General's Call to Action to Prevent and Reduce Underage Drinking reported that 5,000 people under age 21 die annually from alcohol-related injuries. Hundreds of thousands more suffer alcohol-fueled sexual assaults, serious injuries, diseases, and academic failure.
Over the past five years Alcohol Justice has used its youth video contests (FREE THE BOWL & FREE OUR SPORTS) to send a message to Big Alcohol and professional sports telling them that ALCOHOL AND SPORTS ARE A BAD COMBINATION. It's gratifying for us to know that we're not the only ones who find sports alcohol ads, sponsorships, and celebrity endorsements disturbing.
Two of smartest, most popular TV personalities in the country also believe that there's something wrong with mixing alcohol and sports. Jon Stewart on "The Daily Show" recently skewered booze-swilling pot critics http://bit.ly/1e8OYll and questioned excessive beer ads on TV sports. While Steven Colbert on "The Colbert Report" commented on lucrative NFL sponsorships and Peyton Manning's recent "shout-out" for Bud Light http://bit.ly/1dBo0kz "What's weighing on my mind is how soon I can get a Bud Light in my mouth after this win. That's priority number 1," stated Manning. "Really Peyton?" asked Michael Scippa, Director of Public Affairs for Alcohol Justice. "Do you think thousands of 10 year-old kids need to hear that? How much did they pay you to plant that seed?"
Alcohol ads, sponsorships, and celebrity endorsements associated with sports are disturbing not just because they are designed to lure young people to take that first drink but because as Kerry O'Brien said "…they also cleverly create a culture where kids perceive alcohol consumption as a normal everyday part of life. And they see it as something associated with sporting success."
"But we know better than that and nothing could be further from the truth," added Scippa. "And recent news stories of various professional sports stars' sometimes-tragic DUI encounters like Josh Brent, Erin Henderson, and Bruce Smith, to name just a few, are proof that alcohol and sports success are a bad match as well."
SPORTS CAN SURVIVE WITHOUT ALCOHOL
In the same Monash University article previously mentioned, O'Brien noted "France has had a complete ban on alcohol advertising and sponsorship since 1991. Sport has not suffered and alcohol consumption has decreased in the past 20-odd years. Indeed, France even hosted the 1998 FIFA World Cup with this ban in place and enforced."
This outcome, though positive for French public health and safety, clearly did not sit well with FIFA and their biggest alcohol industry partner - Anheuser-Busch InBev. As the World Cup prepared to move to Brazil in 2014, FIFA demanded that the sovereign nation change its 2003 law banning alcohol sales in sports stadiums, to effectively force the sale of alcohol at World Cup matches. In spite of a widespread global outcry over this attempt to dictate the reversal of public-safety laws, FIFA succeeded, in the name of increased profits for itself and one of its main sponsors, Anheuser-Busch InBev. "FIFA wants to have powers in Brazil which it is not entitled to, as a private company," stated federal congressman and former World Cup-winning striker Romario de Souza Faria.
"That's far too high a price to pay for a game," said David Sirota, best-selling author of the books "Hostile Takeover," "The Uprising" and "Back to Our Future" in an article he wrote last October entitled The NFL Symbolizes Economic Unfairness in America. But he was talking about American football and the NFL and referring to the fact that Big Alcohol's BFF – the NFL - enjoys billions in tax-free profits while raking in massive public subsidies for stadiums, infrastructure improvements and operating utilities. He cited Harvard University data showing that "70 percent of the capital cost of NFL stadiums has been provided by taxpayers, not NFL owners."
A University of Minnesota study found equally massive alcohol-over consumption during pre-game tailgating and in the stadiums, which produce a conservatively estimated 5,000 legally drunk fans at every NFL game. They in turn are responsible for game-day alcohol-related harm, like violent beatings, stabbings and vehicle crashes that local police, EMT and ER personnel must respond to at public cost.
THE ONLY GAME PLAN THAT WORKS: TAKE ALCOHOL OUT OF SPORTS
David Pease, a former Miami Dolphins executive stated in a recent TCPalm article, "With recent significant increases in the rights fees charged the sports networks, especially by the NFL, we can expect more costly and likely more total units of alcohol commercials to air as the networks endeavor to recoup their inflated rights fee investments."
Pease, who lost two sons to alcohol and drug misuse, is now a prevention advocate who believes much of our prevention infrastructure and outreach has been either dismantled, cut back or defunded in recent years. He observes that the operative sports business model places the growth of football and basketball revenues before the growth of the adolescent brain in America with the unintended consequences being lethal to adolescent brain axons.
"We need to muster the will and the courage to hold the NFL's, the NBA's and the NCAA's collective and respective feet to the fire to more responsibly monitor this underreported, "unintended" spillover," Pease said. "Regardless of the inevitable pushback, we owe it to our kids to intervene. After all, we got them involved in sports in the first place."
"The only game plan that will work is to eliminate global alcohol advertising, sponsorships, branding and promotions from every sport, from college games to the NFL championship, from the World Series to the World Cup and Olympics," Livingston concluded. "And it's time to end the non-profit status of the NFL and the unfair public subsidies the billionaire team owners enjoy."
Read more about the toxic social norm of mixing Big Alcohol and Big Sports Stadiums here: http://bit.ly/hK6Dg3
Watch Bruce Livingston in conversation with David and Brian Pease here: http://youtu.be/2UhXkF1GvR4
Read more about the NFL's non-profit charade here: http://bit.ly/17B556d
Contact: Michael Scippa: 415 548-0492; Jorge Castillo: 213 840-3336
SOURCE Alcohol Justice
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
May. 1, 2016 05:00 PM EDT Reads: 942
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
May. 1, 2016 04:30 PM EDT Reads: 1,450
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
May. 1, 2016 04:00 PM EDT Reads: 878
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
May. 1, 2016 03:15 PM EDT Reads: 1,003
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 1, 2016 01:45 PM EDT Reads: 1,201
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
May. 1, 2016 01:30 PM EDT Reads: 1,559
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
May. 1, 2016 01:30 PM EDT Reads: 783
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
May. 1, 2016 01:00 PM EDT Reads: 1,738
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 1, 2016 12:45 PM EDT Reads: 786
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
May. 1, 2016 12:15 PM EDT Reads: 617
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
May. 1, 2016 12:15 PM EDT Reads: 2,316
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 1, 2016 12:00 PM EDT Reads: 1,116
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
May. 1, 2016 11:45 AM EDT Reads: 1,485
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
May. 1, 2016 11:00 AM EDT Reads: 635
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
May. 1, 2016 11:00 AM EDT Reads: 1,087