|By PR Newswire||
|January 30, 2014 05:00 AM EST||
Alcohol Justice says alcohol and sports are a toxic mix for young viewers and athletes, fueling injuries, violent behavior, and other harm
SAN FRANCISCO, Jan. 30, 2014 /PRNewswire-USNewswire/ -- With the Big Game approaching this Sunday, it's time to assess how huge a boost for the alcohol industry it really is.
"Big Alcohol in big sports is big business and very harmful to society, its youth, public health and safety," stated Alcohol Justice's Executive Director and CEO Bruce Lee Livingston. "While Big Alcohol's 'game plan' includes patent lies that there is no evidence that exposure to alcohol ads encourages underage consumption or harmful over-consumption among adults, the opposite is actually true."
Researchers across the world have arrived at the conclusion nicely summed up in an article in The Conversation by Kerry O'Brien Head of Behavioural Studies at Monash University in Australia last February when he stated: "exposure to, and/or recall of, alcohol advertising and sponsorship by children and adolescents predicts their future drinking expectancies, norms, drinking intentions, and hazardous drinking behaviours."
In a New Year's open invitation this year Livingston invited the world to join Alcohol Justice to challenge the NFL, NBA, MLB, FIFA, the Olympics and all other professional and amateur sports associations worldwide to end alcohol branding, sponsorship, ads, and celebrity endorsements
AS YOU WATCH THE BIG GAME THIS SUNDAY, THINK ABOUT THIS
Just two global beer behemoths – Anheuser-Busch InBev and SABMiller – invest roughly half a billion dollars annually on TV ads during sporting events in the U.S. Would these profit-thirsty, bottom-line driven corporations waste their dollars? It really only proves they get the ROI they want…increased alcohol sales and consumption. Unfortunately this leads to a public health and safety ROI that has become unacceptable.
Driven by Big Alcohol advertising, branding, sponsorship and celebrity endorsements, America consumes an estimated 325 million gallons of beer on the day of the big game, so alcohol-related harm is inevitable. Throughout the year, sports related alcohol over-consumption leads directly to tens of thousands of incidents of alcohol-related violence and harm.
As Super Bowl XLVIII unfolds – dare we speak its name? – it is estimated that about 20 to 30 million kids will tune in to watch on TV and online. As usual, they will be saturated once again with seductive beer ads.
Research has shown that the more alcohol ads kids see, the more likely they are to drink, drink to excess, and drink more often. In 2009, the Surgeon General's Call to Action to Prevent and Reduce Underage Drinking reported that 5,000 people under age 21 die annually from alcohol-related injuries. Hundreds of thousands more suffer alcohol-fueled sexual assaults, serious injuries, diseases, and academic failure.
Over the past five years Alcohol Justice has used its youth video contests (FREE THE BOWL & FREE OUR SPORTS) to send a message to Big Alcohol and professional sports telling them that ALCOHOL AND SPORTS ARE A BAD COMBINATION. It's gratifying for us to know that we're not the only ones who find sports alcohol ads, sponsorships, and celebrity endorsements disturbing.
Two of smartest, most popular TV personalities in the country also believe that there's something wrong with mixing alcohol and sports. Jon Stewart on "The Daily Show" recently skewered booze-swilling pot critics http://bit.ly/1e8OYll and questioned excessive beer ads on TV sports. While Steven Colbert on "The Colbert Report" commented on lucrative NFL sponsorships and Peyton Manning's recent "shout-out" for Bud Light http://bit.ly/1dBo0kz "What's weighing on my mind is how soon I can get a Bud Light in my mouth after this win. That's priority number 1," stated Manning. "Really Peyton?" asked Michael Scippa, Director of Public Affairs for Alcohol Justice. "Do you think thousands of 10 year-old kids need to hear that? How much did they pay you to plant that seed?"
Alcohol ads, sponsorships, and celebrity endorsements associated with sports are disturbing not just because they are designed to lure young people to take that first drink but because as Kerry O'Brien said "…they also cleverly create a culture where kids perceive alcohol consumption as a normal everyday part of life. And they see it as something associated with sporting success."
"But we know better than that and nothing could be further from the truth," added Scippa. "And recent news stories of various professional sports stars' sometimes-tragic DUI encounters like Josh Brent, Erin Henderson, and Bruce Smith, to name just a few, are proof that alcohol and sports success are a bad match as well."
SPORTS CAN SURVIVE WITHOUT ALCOHOL
In the same Monash University article previously mentioned, O'Brien noted "France has had a complete ban on alcohol advertising and sponsorship since 1991. Sport has not suffered and alcohol consumption has decreased in the past 20-odd years. Indeed, France even hosted the 1998 FIFA World Cup with this ban in place and enforced."
This outcome, though positive for French public health and safety, clearly did not sit well with FIFA and their biggest alcohol industry partner - Anheuser-Busch InBev. As the World Cup prepared to move to Brazil in 2014, FIFA demanded that the sovereign nation change its 2003 law banning alcohol sales in sports stadiums, to effectively force the sale of alcohol at World Cup matches. In spite of a widespread global outcry over this attempt to dictate the reversal of public-safety laws, FIFA succeeded, in the name of increased profits for itself and one of its main sponsors, Anheuser-Busch InBev. "FIFA wants to have powers in Brazil which it is not entitled to, as a private company," stated federal congressman and former World Cup-winning striker Romario de Souza Faria.
"That's far too high a price to pay for a game," said David Sirota, best-selling author of the books "Hostile Takeover," "The Uprising" and "Back to Our Future" in an article he wrote last October entitled The NFL Symbolizes Economic Unfairness in America. But he was talking about American football and the NFL and referring to the fact that Big Alcohol's BFF – the NFL - enjoys billions in tax-free profits while raking in massive public subsidies for stadiums, infrastructure improvements and operating utilities. He cited Harvard University data showing that "70 percent of the capital cost of NFL stadiums has been provided by taxpayers, not NFL owners."
A University of Minnesota study found equally massive alcohol-over consumption during pre-game tailgating and in the stadiums, which produce a conservatively estimated 5,000 legally drunk fans at every NFL game. They in turn are responsible for game-day alcohol-related harm, like violent beatings, stabbings and vehicle crashes that local police, EMT and ER personnel must respond to at public cost.
THE ONLY GAME PLAN THAT WORKS: TAKE ALCOHOL OUT OF SPORTS
David Pease, a former Miami Dolphins executive stated in a recent TCPalm article, "With recent significant increases in the rights fees charged the sports networks, especially by the NFL, we can expect more costly and likely more total units of alcohol commercials to air as the networks endeavor to recoup their inflated rights fee investments."
Pease, who lost two sons to alcohol and drug misuse, is now a prevention advocate who believes much of our prevention infrastructure and outreach has been either dismantled, cut back or defunded in recent years. He observes that the operative sports business model places the growth of football and basketball revenues before the growth of the adolescent brain in America with the unintended consequences being lethal to adolescent brain axons.
"We need to muster the will and the courage to hold the NFL's, the NBA's and the NCAA's collective and respective feet to the fire to more responsibly monitor this underreported, "unintended" spillover," Pease said. "Regardless of the inevitable pushback, we owe it to our kids to intervene. After all, we got them involved in sports in the first place."
"The only game plan that will work is to eliminate global alcohol advertising, sponsorships, branding and promotions from every sport, from college games to the NFL championship, from the World Series to the World Cup and Olympics," Livingston concluded. "And it's time to end the non-profit status of the NFL and the unfair public subsidies the billionaire team owners enjoy."
Read more about the toxic social norm of mixing Big Alcohol and Big Sports Stadiums here: http://bit.ly/hK6Dg3
Watch Bruce Livingston in conversation with David and Brian Pease here: http://youtu.be/2UhXkF1GvR4
Read more about the NFL's non-profit charade here: http://bit.ly/17B556d
Contact: Michael Scippa: 415 548-0492; Jorge Castillo: 213 840-3336
SOURCE Alcohol Justice
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Mar. 23, 2017 11:30 PM EDT Reads: 683
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
Mar. 23, 2017 11:30 PM EDT Reads: 4,338
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
Mar. 23, 2017 10:45 PM EDT Reads: 2,378
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 23, 2017 10:15 PM EDT Reads: 3,268
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Mar. 23, 2017 10:00 PM EDT Reads: 3,414
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Mar. 23, 2017 07:15 PM EDT Reads: 4,292
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 23, 2017 06:00 PM EDT Reads: 1,304
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 23, 2017 04:15 PM EDT Reads: 2,459
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
Mar. 23, 2017 03:45 PM EDT Reads: 1,774
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Mar. 23, 2017 03:30 PM EDT Reads: 1,720
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 23, 2017 03:30 PM EDT Reads: 1,604
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Mar. 23, 2017 03:00 PM EDT Reads: 6,212
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Mar. 23, 2017 02:30 PM EDT Reads: 4,096
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Mar. 23, 2017 02:30 PM EDT Reads: 1,467
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Mar. 23, 2017 02:30 PM EDT Reads: 2,389