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The UK Fragrances Market: What Consumers Use and Why?



 

 

LONDON, Jan. 30, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:



The UK Fragrances Market: What Consumers Use and Why?


Product Synopsis

This report provides the results for the Fragrances market in the UK from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.


Introduction and Landscape

Why was the report written?
Marketers in the Fragrances market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Fragrances market they account for, and which consumer trends drive their behavior.


What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Male Fragrances, Female Fragrances, and Unisex Fragrances are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Male Fragrances, Female Fragrances, and Unisex Fragrances.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.


Key Market Issues

Analysis of the UK Fragrances market by age reveals that Older Consumers constitute the largest share of the market by value. This is a result of the large number of Older Consumers and their relatively high disposable income. On the other hand, younger age groups such as Kids & Babies and Tweens & Early Teens constitute the lowest market share.

Early Young Adults and Older Young Adults are the most frequent consumers of Unisex Fragrances. This indicates that consumers in younger age groups are more open to trying Unisex Fragrances, whereas consumers in older age groups have developed stable consumption habits with gender-specific brands.

Analysis of the UK Fragrances market by wealth group indicates that the Better Off and Moderate Income wealth groups account for the largest shares by value, indicating strong potential for premium and aspirational products.


Key Highlights

Heavy consumption of Male Fragrances is most common across men, accounting for one-third of the market. However, almost 40% of men consume Male Fragrances at a Medium or Light frequency, indicating that suppliers should focus on increasing the consumption frequency of current users.

Female Fragrances consumption declines significantly among Older Consumers, only 5% of which are Heavy frequency consumers. Suppliers need to develop strategies to prevent the strong decline in consumption as consumers exit middle age.

Private label penetration is low in the UK Fragrances market. Penetration is highest in the Unisex Fragrances category, reaching approximately 14% of consumers, twice as high as in the Female Fragrances and Male Fragrances categories.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Introduction
2.1 What is this Report About?
2.2 Definitions
2.2.1 Consumer Trends
2.2.2 Consumer Groups
2.2.3 End Consumers
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Fragrances Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Female Fragrances
3.2.2 Male Fragrances
3.2.3 Unisex Fragrances
3.3 Behavioral Trends and Market Value
3.3.1 Female Fragrances
3.3.2 Male Fragrances
3.3.3 Unisex Fragrances
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Female Fragrances
4.1.2 Male Fragrances
4.1.3 Unisex Fragrances
4.2 Consumer Profiles by Product Category
4.2.1 Female Fragrances
4.2.2 Male Fragrances
4.2.3 Unisex Fragrances
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Fragrances Brand Choice and Private Label Consumer Penetration
5.2.1 Female Fragrances
5.2.2 Male Fragrances
5.2.3 Unisex Fragrances
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Fragrances
6.1.2 Female Fragrances
6.1.3 Male Fragrances
6.1.4 Unisex Fragrances
7 Consumption Impact: Market Valuation
7.1 Fragrances Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Fragrances Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Fragrances Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Fragrances
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Female Fragrances
8.2.2 Retail Share by Volume - Male Fragrances
8.2.3 Retail Share by Volume - Unisex Fragrances
8.3 Profiles of End-Consumers of Fragrances, by Retailer Used
8.3.1 Asda
8.3.2 Body Shop
8.3.3 Boots
8.3.4 Sainsbury's
8.3.5 Superdrug
8.3.6 Tesco
8.3.7 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer


List of Tables

Table 1: Volume Units for the Fragrances Market
Table 2: Foreign Exchange Rate - GBP vs. USD
Table 3: United Kingdom Survey Respondent profile (weighted), 2012
Table 4: United Kingdom Fragrances Value Share (%), by Age Groups, 2012
Table 5: United Kingdom Fragrances Value Share (%), by Gender, 2012
Table 6: United Kingdom Fragrances Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United Kingdom Fragrances Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United Kingdom Fragrances Value Share (%) by Wealth Groups, 2012
Table 9: United Kingdom Fragrances Value Share (%) by Busy Lives Groups, 2012
Table 10: United Kingdom Female Fragrances Consumer Group Share (% market value), 2012
Table 11: United Kingdom Male Fragrances Consumer Group Share (% market value), 2012
Table 12: United Kingdom Unisex Fragrances Consumer Group Share (% market value), 2012
Table 13: United Kingdom Total Female Fragrances Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: United Kingdom Total Male Fragrances Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: United Kingdom Total Unisex Fragrances Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: United Kingdom Female Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: United Kingdom Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: United Kingdom Male Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: United Kingdom Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: United Kingdom Unisex Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: United Kingdom Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: United Kingdom Female Fragrances Consumer Profiles (% consumers by sub-group), 2012
Table 23: United Kingdom Male Fragrances Consumer Profiles (% consumers by sub-group), 2012
Table 24: United Kingdom Unisex Fragrances Consumer Profiles (% consumers by sub-group), 2012
Table 25: United Kingdom Fragrances Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 26: United Kingdom Female Fragrances Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: United Kingdom Male Fragrances Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: United Kingdom Unisex Fragrances Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 29: United Kingdom, Overall Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: United Kingdom, Female Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: United Kingdom, Male Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: United Kingdom, Unisex Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 33: United Kingdom Fragrances Market Value (Pound Sterling million), by Category, 2012
Table 34: United Kingdom Fragrances Market Value (US$ million), by Category, 2012
Table 35: United Kingdom Fragrances Market Volume (Ltrs m), by Category, 2012
Table 36: United Kingdom Fragrances Market Value (US$ million), by Category, 2012
Table 37: United Kingdom Fragrances Expenditure Per Capita (Pound Sterling), by Category, 2012
Table 38: United Kingdom Fragrances Expenditure Per Capita (US$), by Category, 2012
Table 39: United Kingdom Fragrances Expenditure Per Household (Pound Sterling), by Category
Table 40: United Kingdom Fragrances Expenditure Per Household (US$), by Category
Table 41: United Kingdom Fragrances Market Volume(Ltrs m), by Category, 2012
Table 42: United Kingdom Fragrances Consumption Per Capita (Ltrs), by Category, 2012
Table 43: United Kingdom Fragrances Consumption Per Household (Ltrs), by Category, 2012
Table 44: United Kingdom Fragrances Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Table 45: United Kingdom Female Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 46: United Kingdom Male Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 47: United Kingdom Unisex Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 48: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2012
Table 49: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Body Shop (% by Subgroup, as tracked by the Survey), 2012
Table 50: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Boots (% by Subgroup, as tracked by the Survey), 2012
Table 51: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2012
Table 52: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Superdrug (% by Subgroup, as tracked by the Survey), 2012
Table 53: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2012
Table 54: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012


List of Figures

Figure 1: United Kingdom Fragrances Value Share (%), by Age Groups, 2012
Figure 2: United Kingdom Fragrances Value Share (%), by Gender, 2012
Figure 3: United Kingdom Fragrances Value Share (%), by Urban and Rural Dwellers, 2012
Figure 4: United Kingdom Fragrances Value Share (%) by Education Level Achieved Groups, 2012
Figure 5: United Kingdom Fragrances Value Share (%) by Wealth Groups, 2012
Figure 6: United Kingdom Fragrances Value Share (%) by Busy Lives Groups, 2012
Figure 7: United Kingdom Female Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 8: United Kingdom Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 9: United Kingdom Male Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 10: United Kingdom Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 11: United Kingdom Unisex Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 12: United Kingdom Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 13: United Kingdom Fragrances Market Share (US$ million), by Category, 2012
Figure 14: United Kingdom Fragrances Expenditure Per Capita (US$), by Category, 2012
Figure 15: United Kingdom Fragrances Expenditure Per Household (US$), by Category
Figure 16: United Kingdom Fragrances Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Figure 17: United Kingdom Female Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 18: United Kingdom Male Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 19: United Kingdom Unisex Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012


Companies Mentioned

Asda, Body Shop, Boots, Sainsbury's, Superdrug, Tesco.


Read the full report:
The UK Fragrances Market: What Consumers Use and Why?
http://www.reportbuyer.com/consumer_goods_retail/cosmetics_grooming/frag...

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

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