Welcome!

News Feed Item

The UK Fragrances Market: What Consumers Use and Why?



 

 

LONDON, Jan. 30, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:



The UK Fragrances Market: What Consumers Use and Why?


Product Synopsis

This report provides the results for the Fragrances market in the UK from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.


Introduction and Landscape

Why was the report written?
Marketers in the Fragrances market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Fragrances market they account for, and which consumer trends drive their behavior.


What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Male Fragrances, Female Fragrances, and Unisex Fragrances are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Male Fragrances, Female Fragrances, and Unisex Fragrances.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.


Key Market Issues

Analysis of the UK Fragrances market by age reveals that Older Consumers constitute the largest share of the market by value. This is a result of the large number of Older Consumers and their relatively high disposable income. On the other hand, younger age groups such as Kids & Babies and Tweens & Early Teens constitute the lowest market share.

Early Young Adults and Older Young Adults are the most frequent consumers of Unisex Fragrances. This indicates that consumers in younger age groups are more open to trying Unisex Fragrances, whereas consumers in older age groups have developed stable consumption habits with gender-specific brands.

Analysis of the UK Fragrances market by wealth group indicates that the Better Off and Moderate Income wealth groups account for the largest shares by value, indicating strong potential for premium and aspirational products.


Key Highlights

Heavy consumption of Male Fragrances is most common across men, accounting for one-third of the market. However, almost 40% of men consume Male Fragrances at a Medium or Light frequency, indicating that suppliers should focus on increasing the consumption frequency of current users.

Female Fragrances consumption declines significantly among Older Consumers, only 5% of which are Heavy frequency consumers. Suppliers need to develop strategies to prevent the strong decline in consumption as consumers exit middle age.

Private label penetration is low in the UK Fragrances market. Penetration is highest in the Unisex Fragrances category, reaching approximately 14% of consumers, twice as high as in the Female Fragrances and Male Fragrances categories.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Introduction
2.1 What is this Report About?
2.2 Definitions
2.2.1 Consumer Trends
2.2.2 Consumer Groups
2.2.3 End Consumers
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Fragrances Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Female Fragrances
3.2.2 Male Fragrances
3.2.3 Unisex Fragrances
3.3 Behavioral Trends and Market Value
3.3.1 Female Fragrances
3.3.2 Male Fragrances
3.3.3 Unisex Fragrances
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Female Fragrances
4.1.2 Male Fragrances
4.1.3 Unisex Fragrances
4.2 Consumer Profiles by Product Category
4.2.1 Female Fragrances
4.2.2 Male Fragrances
4.2.3 Unisex Fragrances
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Fragrances Brand Choice and Private Label Consumer Penetration
5.2.1 Female Fragrances
5.2.2 Male Fragrances
5.2.3 Unisex Fragrances
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Fragrances
6.1.2 Female Fragrances
6.1.3 Male Fragrances
6.1.4 Unisex Fragrances
7 Consumption Impact: Market Valuation
7.1 Fragrances Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Fragrances Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Fragrances Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Fragrances
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Female Fragrances
8.2.2 Retail Share by Volume - Male Fragrances
8.2.3 Retail Share by Volume - Unisex Fragrances
8.3 Profiles of End-Consumers of Fragrances, by Retailer Used
8.3.1 Asda
8.3.2 Body Shop
8.3.3 Boots
8.3.4 Sainsbury's
8.3.5 Superdrug
8.3.6 Tesco
8.3.7 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer


List of Tables

Table 1: Volume Units for the Fragrances Market
Table 2: Foreign Exchange Rate - GBP vs. USD
Table 3: United Kingdom Survey Respondent profile (weighted), 2012
Table 4: United Kingdom Fragrances Value Share (%), by Age Groups, 2012
Table 5: United Kingdom Fragrances Value Share (%), by Gender, 2012
Table 6: United Kingdom Fragrances Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United Kingdom Fragrances Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United Kingdom Fragrances Value Share (%) by Wealth Groups, 2012
Table 9: United Kingdom Fragrances Value Share (%) by Busy Lives Groups, 2012
Table 10: United Kingdom Female Fragrances Consumer Group Share (% market value), 2012
Table 11: United Kingdom Male Fragrances Consumer Group Share (% market value), 2012
Table 12: United Kingdom Unisex Fragrances Consumer Group Share (% market value), 2012
Table 13: United Kingdom Total Female Fragrances Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: United Kingdom Total Male Fragrances Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: United Kingdom Total Unisex Fragrances Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: United Kingdom Female Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: United Kingdom Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: United Kingdom Male Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: United Kingdom Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: United Kingdom Unisex Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: United Kingdom Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: United Kingdom Female Fragrances Consumer Profiles (% consumers by sub-group), 2012
Table 23: United Kingdom Male Fragrances Consumer Profiles (% consumers by sub-group), 2012
Table 24: United Kingdom Unisex Fragrances Consumer Profiles (% consumers by sub-group), 2012
Table 25: United Kingdom Fragrances Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 26: United Kingdom Female Fragrances Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: United Kingdom Male Fragrances Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: United Kingdom Unisex Fragrances Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 29: United Kingdom, Overall Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: United Kingdom, Female Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: United Kingdom, Male Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: United Kingdom, Unisex Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 33: United Kingdom Fragrances Market Value (Pound Sterling million), by Category, 2012
Table 34: United Kingdom Fragrances Market Value (US$ million), by Category, 2012
Table 35: United Kingdom Fragrances Market Volume (Ltrs m), by Category, 2012
Table 36: United Kingdom Fragrances Market Value (US$ million), by Category, 2012
Table 37: United Kingdom Fragrances Expenditure Per Capita (Pound Sterling), by Category, 2012
Table 38: United Kingdom Fragrances Expenditure Per Capita (US$), by Category, 2012
Table 39: United Kingdom Fragrances Expenditure Per Household (Pound Sterling), by Category
Table 40: United Kingdom Fragrances Expenditure Per Household (US$), by Category
Table 41: United Kingdom Fragrances Market Volume(Ltrs m), by Category, 2012
Table 42: United Kingdom Fragrances Consumption Per Capita (Ltrs), by Category, 2012
Table 43: United Kingdom Fragrances Consumption Per Household (Ltrs), by Category, 2012
Table 44: United Kingdom Fragrances Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Table 45: United Kingdom Female Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 46: United Kingdom Male Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 47: United Kingdom Unisex Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 48: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2012
Table 49: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Body Shop (% by Subgroup, as tracked by the Survey), 2012
Table 50: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Boots (% by Subgroup, as tracked by the Survey), 2012
Table 51: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2012
Table 52: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Superdrug (% by Subgroup, as tracked by the Survey), 2012
Table 53: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2012
Table 54: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012


List of Figures

Figure 1: United Kingdom Fragrances Value Share (%), by Age Groups, 2012
Figure 2: United Kingdom Fragrances Value Share (%), by Gender, 2012
Figure 3: United Kingdom Fragrances Value Share (%), by Urban and Rural Dwellers, 2012
Figure 4: United Kingdom Fragrances Value Share (%) by Education Level Achieved Groups, 2012
Figure 5: United Kingdom Fragrances Value Share (%) by Wealth Groups, 2012
Figure 6: United Kingdom Fragrances Value Share (%) by Busy Lives Groups, 2012
Figure 7: United Kingdom Female Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 8: United Kingdom Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 9: United Kingdom Male Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 10: United Kingdom Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 11: United Kingdom Unisex Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 12: United Kingdom Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 13: United Kingdom Fragrances Market Share (US$ million), by Category, 2012
Figure 14: United Kingdom Fragrances Expenditure Per Capita (US$), by Category, 2012
Figure 15: United Kingdom Fragrances Expenditure Per Household (US$), by Category
Figure 16: United Kingdom Fragrances Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Figure 17: United Kingdom Female Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 18: United Kingdom Male Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 19: United Kingdom Unisex Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012


Companies Mentioned

Asda, Body Shop, Boots, Sainsbury's, Superdrug, Tesco.


Read the full report:
The UK Fragrances Market: What Consumers Use and Why?
http://www.reportbuyer.com/consumer_goods_retail/cosmetics_grooming/frag...

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
As enterprise cloud becomes the norm, businesses and government programs must address compounded regulatory compliance related to data privacy and information protection. The most recent, Controlled Unclassified Information and the EU’s GDPR have board level implications and companies still struggle with demonstrating due diligence. Developers and DevOps leaders, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by in...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
When NSA's digital armory was leaked, it was only a matter of time before the code was morphed into a ransom seeking worm. This talk, designed for C-level attendees, demonstrates a Live Hack of a virtual environment to show the ease in which any average user can leverage these tools and infiltrate their network environment. This session will include an overview of the Shadbrokers NSA leak situation.
SYS-CON Events announced today that A&I Solutions named "Bronze Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded over 15 years ago in 1999, A&I Solutions continues to provide companies with premier integrated enterprise solutions. By partnering with the trusted and proven solutions of leading technology companies, our customers are assured high performance levels across all IT environments including:...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
While presenting own advanced Robo-Advisory Platform, Michał Różański, Managing Partner at EARP and CEO at Empirica, will illustrate the most important issues of building tailored FinTech software in his session at 20th Cloud Expo. He will share experiences we have gained for over 6 years of developing solutions for financial institutions and FinTech companies, including robo-advisors. We welcome all FinTech innovators interested in how properly implemented technology can move their businesses f...
Apache OpenWhisk on IBM Bluemix provides a powerful and flexible environment for deploying cloud-native applications driven by data, message, and API call events. In his session at 20th Cloud Expo, Daniel Krook, Software Architect, IBM Watson and Cloud Platform, and Distinguished IT Specialist, will discuss why serverless architectures are attractive for many emerging cloud workloads and when you should consider OpenWhisk for your next project. Then get started on Bluemix with three sample appl...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...