Welcome!

News Feed Item

The UK Fragrances Market: What Consumers Use and Why?



 

 

LONDON, Jan. 30, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:



The UK Fragrances Market: What Consumers Use and Why?


Product Synopsis

This report provides the results for the Fragrances market in the UK from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.


Introduction and Landscape

Why was the report written?
Marketers in the Fragrances market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Fragrances market they account for, and which consumer trends drive their behavior.


What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Male Fragrances, Female Fragrances, and Unisex Fragrances are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Male Fragrances, Female Fragrances, and Unisex Fragrances.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.


Key Market Issues

Analysis of the UK Fragrances market by age reveals that Older Consumers constitute the largest share of the market by value. This is a result of the large number of Older Consumers and their relatively high disposable income. On the other hand, younger age groups such as Kids & Babies and Tweens & Early Teens constitute the lowest market share.

Early Young Adults and Older Young Adults are the most frequent consumers of Unisex Fragrances. This indicates that consumers in younger age groups are more open to trying Unisex Fragrances, whereas consumers in older age groups have developed stable consumption habits with gender-specific brands.

Analysis of the UK Fragrances market by wealth group indicates that the Better Off and Moderate Income wealth groups account for the largest shares by value, indicating strong potential for premium and aspirational products.


Key Highlights

Heavy consumption of Male Fragrances is most common across men, accounting for one-third of the market. However, almost 40% of men consume Male Fragrances at a Medium or Light frequency, indicating that suppliers should focus on increasing the consumption frequency of current users.

Female Fragrances consumption declines significantly among Older Consumers, only 5% of which are Heavy frequency consumers. Suppliers need to develop strategies to prevent the strong decline in consumption as consumers exit middle age.

Private label penetration is low in the UK Fragrances market. Penetration is highest in the Unisex Fragrances category, reaching approximately 14% of consumers, twice as high as in the Female Fragrances and Male Fragrances categories.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Introduction
2.1 What is this Report About?
2.2 Definitions
2.2.1 Consumer Trends
2.2.2 Consumer Groups
2.2.3 End Consumers
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Fragrances Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Female Fragrances
3.2.2 Male Fragrances
3.2.3 Unisex Fragrances
3.3 Behavioral Trends and Market Value
3.3.1 Female Fragrances
3.3.2 Male Fragrances
3.3.3 Unisex Fragrances
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Female Fragrances
4.1.2 Male Fragrances
4.1.3 Unisex Fragrances
4.2 Consumer Profiles by Product Category
4.2.1 Female Fragrances
4.2.2 Male Fragrances
4.2.3 Unisex Fragrances
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Fragrances Brand Choice and Private Label Consumer Penetration
5.2.1 Female Fragrances
5.2.2 Male Fragrances
5.2.3 Unisex Fragrances
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Fragrances
6.1.2 Female Fragrances
6.1.3 Male Fragrances
6.1.4 Unisex Fragrances
7 Consumption Impact: Market Valuation
7.1 Fragrances Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Fragrances Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Fragrances Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Fragrances
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Female Fragrances
8.2.2 Retail Share by Volume - Male Fragrances
8.2.3 Retail Share by Volume - Unisex Fragrances
8.3 Profiles of End-Consumers of Fragrances, by Retailer Used
8.3.1 Asda
8.3.2 Body Shop
8.3.3 Boots
8.3.4 Sainsbury's
8.3.5 Superdrug
8.3.6 Tesco
8.3.7 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer


List of Tables

Table 1: Volume Units for the Fragrances Market
Table 2: Foreign Exchange Rate - GBP vs. USD
Table 3: United Kingdom Survey Respondent profile (weighted), 2012
Table 4: United Kingdom Fragrances Value Share (%), by Age Groups, 2012
Table 5: United Kingdom Fragrances Value Share (%), by Gender, 2012
Table 6: United Kingdom Fragrances Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United Kingdom Fragrances Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United Kingdom Fragrances Value Share (%) by Wealth Groups, 2012
Table 9: United Kingdom Fragrances Value Share (%) by Busy Lives Groups, 2012
Table 10: United Kingdom Female Fragrances Consumer Group Share (% market value), 2012
Table 11: United Kingdom Male Fragrances Consumer Group Share (% market value), 2012
Table 12: United Kingdom Unisex Fragrances Consumer Group Share (% market value), 2012
Table 13: United Kingdom Total Female Fragrances Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: United Kingdom Total Male Fragrances Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: United Kingdom Total Unisex Fragrances Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: United Kingdom Female Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: United Kingdom Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: United Kingdom Male Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: United Kingdom Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: United Kingdom Unisex Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: United Kingdom Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: United Kingdom Female Fragrances Consumer Profiles (% consumers by sub-group), 2012
Table 23: United Kingdom Male Fragrances Consumer Profiles (% consumers by sub-group), 2012
Table 24: United Kingdom Unisex Fragrances Consumer Profiles (% consumers by sub-group), 2012
Table 25: United Kingdom Fragrances Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 26: United Kingdom Female Fragrances Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: United Kingdom Male Fragrances Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: United Kingdom Unisex Fragrances Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 29: United Kingdom, Overall Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: United Kingdom, Female Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: United Kingdom, Male Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: United Kingdom, Unisex Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 33: United Kingdom Fragrances Market Value (Pound Sterling million), by Category, 2012
Table 34: United Kingdom Fragrances Market Value (US$ million), by Category, 2012
Table 35: United Kingdom Fragrances Market Volume (Ltrs m), by Category, 2012
Table 36: United Kingdom Fragrances Market Value (US$ million), by Category, 2012
Table 37: United Kingdom Fragrances Expenditure Per Capita (Pound Sterling), by Category, 2012
Table 38: United Kingdom Fragrances Expenditure Per Capita (US$), by Category, 2012
Table 39: United Kingdom Fragrances Expenditure Per Household (Pound Sterling), by Category
Table 40: United Kingdom Fragrances Expenditure Per Household (US$), by Category
Table 41: United Kingdom Fragrances Market Volume(Ltrs m), by Category, 2012
Table 42: United Kingdom Fragrances Consumption Per Capita (Ltrs), by Category, 2012
Table 43: United Kingdom Fragrances Consumption Per Household (Ltrs), by Category, 2012
Table 44: United Kingdom Fragrances Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Table 45: United Kingdom Female Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 46: United Kingdom Male Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 47: United Kingdom Unisex Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 48: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2012
Table 49: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Body Shop (% by Subgroup, as tracked by the Survey), 2012
Table 50: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Boots (% by Subgroup, as tracked by the Survey), 2012
Table 51: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2012
Table 52: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Superdrug (% by Subgroup, as tracked by the Survey), 2012
Table 53: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2012
Table 54: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012


List of Figures

Figure 1: United Kingdom Fragrances Value Share (%), by Age Groups, 2012
Figure 2: United Kingdom Fragrances Value Share (%), by Gender, 2012
Figure 3: United Kingdom Fragrances Value Share (%), by Urban and Rural Dwellers, 2012
Figure 4: United Kingdom Fragrances Value Share (%) by Education Level Achieved Groups, 2012
Figure 5: United Kingdom Fragrances Value Share (%) by Wealth Groups, 2012
Figure 6: United Kingdom Fragrances Value Share (%) by Busy Lives Groups, 2012
Figure 7: United Kingdom Female Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 8: United Kingdom Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 9: United Kingdom Male Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 10: United Kingdom Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 11: United Kingdom Unisex Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 12: United Kingdom Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 13: United Kingdom Fragrances Market Share (US$ million), by Category, 2012
Figure 14: United Kingdom Fragrances Expenditure Per Capita (US$), by Category, 2012
Figure 15: United Kingdom Fragrances Expenditure Per Household (US$), by Category
Figure 16: United Kingdom Fragrances Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Figure 17: United Kingdom Female Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 18: United Kingdom Male Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 19: United Kingdom Unisex Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012


Companies Mentioned

Asda, Body Shop, Boots, Sainsbury's, Superdrug, Tesco.


Read the full report:
The UK Fragrances Market: What Consumers Use and Why?
http://www.reportbuyer.com/consumer_goods_retail/cosmetics_grooming/frag...

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...