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The US Make-up Market: What Consumers Use and Why?


 

 

LONDON, Jan. 30, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The US Make-up Market: What Consumers Use and Why?


Product Synopsis

This report provides the results for the Make-up market in the US from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Make-up market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Make-up market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Eye make-up, face make-up, lip make-up, and nail make-up are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.


Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Eye Make-up, Face Make-up, Lip Make-up, and Nail Make-up

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.


Key Market Issues

Analysis of the Make-up market in the US by age reveals that Older Consumers account for the largest share of consumption by value. This is a result of the large size of the age group, their high consumption frequency in categories such as Face Make-up and Lip Make-up and their relatively high disposable income.

The Affluent wealth group is the largest in the US Make-up market by value, followed by the Moderate Income wealth group. This indicates that there is strong potential for premium and aspirational products in the market.

Heavy consumption of Lip Make-up tends to increase with age, including one-fifth of Older Consumers in the US. While Heavy frequency consumption is common in older age groups, there are still significant numbers of Medium and Light users, indicating that Lip Make-up suppliers should develop strategies to increase these users' consumption frequency.

Key Highlights

Consumer survey results reveal that better value for money, individualism, and indulgence are key trends driving consumers' choices of Make-up products. These highlight common traits in Make-up products, such as luxury and identity, while also highlighting the weak state of the US economy. The importance of the Better value for money trend shows that consumers believe Make-up is a product category where they can control their spending by trading down or reducing their consumption frequency.

Analysis of the US Make-up market by the amount of time people have spare reveals that some of the busiest consumers account for the largest market shares by value. The Time Poor and Time Pressed consumer groups account for the majority of the US Make-up market.

Private label penetration is low in the US Make-up market, accounting for 2-7%. This is despite a mature and concentrated retail environment, which tends to result in successful private label programs. As such, retailers are expected to increase their investment in these areas in order to grow their market share.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Make-up Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Eye Make-up
3.2.2 Face Make-up
3.2.3 Lip Make-up
3.2.4 Nail Make-up
3.3 Behavioral Trends and Market Value
3.3.1 Eye Make-up
3.3.2 Face Make-up
3.3.3 Lip Make-up
3.3.4 Nail Make-up
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Eye Make-up
4.1.2 Face Make-up
4.1.3 Lip Make-up
4.1.4 Nail Make-up
4.2 Consumer Profiles by Product Category
4.2.1 Eye Make-up
4.2.2 Face Make-up
4.2.3 Lip Make-up
4.2.4 Nail Make-up
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Make-up Brand Choice and Private Label Consumer Penetration
5.2.1 Eye Make-up
5.2.2 Face Make-up
5.2.3 Lip Make-up
5.2.4 Nail Make-up
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Make-up
6.1.2 Eye Make-up
6.1.3 Face Make-up
6.1.4 Lip Make-up
6.1.5 Nail Make-up
7 Consumption Impact: Market Valuation
7.1 Make-up Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Make-up Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Make-up Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share by Category
8.1.1 Retail Share by Volume - Eye Make-up
8.1.2 Retail Share by Volume - Face Make-up
8.1.3 Retail Share by Volume - Lip Make-up
8.1.4 Retail Share by Volume - Nail Make-up
8.2 Levels of Retailer Switching in the Last 6 Months
8.2.1 Wal-Mart
8.2.2 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer


List of Tables

Table 1: Volume Units for the Make-up Market
Table 2: United States Survey Respondent profile (weighted), 2012
Table 3: United States Make-up Value Share (%), by Age Groups, 2012
Table 4: United States Make-up Value Share (%), by Gender, 2012
Table 5: United States Make-up Value Share (%), by Urban and Rural Dwellers, 2012
Table 6: United States Make-up Value Share (%) by Education Level Achieved Groups, 2012
Table 7: United States Make-up Value Share (%) by Wealth Groups, 2012
Table 8: United States Make-up Value Share (%) by Busy Lives Groups, 2012
Table 9: United States Eye Make-up Consumer Group Share (% market value), 2012
Table 10: United States Face Make-up Consumer Group Share (% market value), 2012
Table 11: United States Lip Make-up Consumer Group Share (% market value), 2012
Table 12: United States Nail Make-up Consumer Group Share (% market value), 2012
Table 13: United States Total Eye Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: United States Total Face Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: United States Total Lip Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: United States Total Nail Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: United States Eye Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 18: United States Eye Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 19: United States Face Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 20: United States Face Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 21: United States Lip Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 22: United States Lip Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 23: United States Nail Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 24: United States Nail Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 25: United States Eye Make-up Consumer Profiles (% consumers by sub-group), 2012
Table 26: United States Face Make-up Consumer Profiles (% consumers by sub-group), 2012
Table 27: United States Lip Make-up Consumer Profiles (% consumers by sub-group), 2012
Table 28: United States Nail Make-up Consumer Profiles (% consumers by sub-group), 2012
Table 29: United States Make-up Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 30: United States Eye Make-up Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 31: United States Face Make-up Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 32: United States Lip Make-up Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 33: United States Nail Make-up Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 34: United States, Overall Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 35: United States, Eye Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 36: United States, Face Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 37: United States, Lip Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 38: United States, Nail Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 39: United States Make-up Market Value (US Dollar million), by Category, 2012
Table 40: United States Make-up Market Volume by Category, 2012
Table 41: United States Make-up Market Value (US$ million), by Category, 2012
Table 42: United States Make-up Expenditure Per Capita (US Dollar), by Category, 2012
Table 43: United States Make-up Expenditure Per Household (US Dollar), by Category
Table 44: United States Make-up Market Volume (Kg m or Ltrs m) by Category, 2012
Table 45: United States Make-up Consumption Per Capita by Category, 2012
Table 46: United States Make-up Consumption Per Household by Category, 2012
Table 47: United States Eye Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 48: United States Face Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 49: United States Lip Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 50: United States Nail Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 51: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012
Table 52: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012


List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United States Make-up Value Share (%), by Age Groups, 2012
Figure 3: United States Make-up Value Share (%), by Gender, 2012
Figure 4: United States Make-up Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United States Make-up Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United States Make-up Value Share (%) by Wealth Groups, 2012
Figure 7: United States Make-up Value Share (%) by Busy Lives Groups, 2012
Figure 8: United States Eye Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United States Eye Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United States Face Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United States Face Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United States Lip Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United States Lip Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United States Nail Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United States Nail Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United States Make-up Market Value (US$ million), by Category, 2012
Figure 17: United States Make-up Expenditure Per Capita (US$), by Category, 2012
Figure 18: United States Make-up Expenditure Per Household (US$), by Category
Figure 19: United States Eye Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 20: United States Face Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 21: United States Lip Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 22: United States Nail Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2012

Companies Mentioned

Walmart


Read the full report:
The US Make-up Market: What Consumers Use and Why?
http://www.reportbuyer.com/consumer_goods_retail/cosmetics_grooming/make...

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

 

SOURCE ReportBuyer

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