Welcome!

News Feed Item

The US Make-up Market: What Consumers Use and Why?


 

 

LONDON, Jan. 30, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The US Make-up Market: What Consumers Use and Why?


Product Synopsis

This report provides the results for the Make-up market in the US from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Make-up market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Make-up market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Eye make-up, face make-up, lip make-up, and nail make-up are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.


Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Eye Make-up, Face Make-up, Lip Make-up, and Nail Make-up

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.


Key Market Issues

Analysis of the Make-up market in the US by age reveals that Older Consumers account for the largest share of consumption by value. This is a result of the large size of the age group, their high consumption frequency in categories such as Face Make-up and Lip Make-up and their relatively high disposable income.

The Affluent wealth group is the largest in the US Make-up market by value, followed by the Moderate Income wealth group. This indicates that there is strong potential for premium and aspirational products in the market.

Heavy consumption of Lip Make-up tends to increase with age, including one-fifth of Older Consumers in the US. While Heavy frequency consumption is common in older age groups, there are still significant numbers of Medium and Light users, indicating that Lip Make-up suppliers should develop strategies to increase these users' consumption frequency.

Key Highlights

Consumer survey results reveal that better value for money, individualism, and indulgence are key trends driving consumers' choices of Make-up products. These highlight common traits in Make-up products, such as luxury and identity, while also highlighting the weak state of the US economy. The importance of the Better value for money trend shows that consumers believe Make-up is a product category where they can control their spending by trading down or reducing their consumption frequency.

Analysis of the US Make-up market by the amount of time people have spare reveals that some of the busiest consumers account for the largest market shares by value. The Time Poor and Time Pressed consumer groups account for the majority of the US Make-up market.

Private label penetration is low in the US Make-up market, accounting for 2-7%. This is despite a mature and concentrated retail environment, which tends to result in successful private label programs. As such, retailers are expected to increase their investment in these areas in order to grow their market share.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Make-up Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Eye Make-up
3.2.2 Face Make-up
3.2.3 Lip Make-up
3.2.4 Nail Make-up
3.3 Behavioral Trends and Market Value
3.3.1 Eye Make-up
3.3.2 Face Make-up
3.3.3 Lip Make-up
3.3.4 Nail Make-up
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Eye Make-up
4.1.2 Face Make-up
4.1.3 Lip Make-up
4.1.4 Nail Make-up
4.2 Consumer Profiles by Product Category
4.2.1 Eye Make-up
4.2.2 Face Make-up
4.2.3 Lip Make-up
4.2.4 Nail Make-up
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Make-up Brand Choice and Private Label Consumer Penetration
5.2.1 Eye Make-up
5.2.2 Face Make-up
5.2.3 Lip Make-up
5.2.4 Nail Make-up
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Make-up
6.1.2 Eye Make-up
6.1.3 Face Make-up
6.1.4 Lip Make-up
6.1.5 Nail Make-up
7 Consumption Impact: Market Valuation
7.1 Make-up Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Make-up Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Make-up Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share by Category
8.1.1 Retail Share by Volume - Eye Make-up
8.1.2 Retail Share by Volume - Face Make-up
8.1.3 Retail Share by Volume - Lip Make-up
8.1.4 Retail Share by Volume - Nail Make-up
8.2 Levels of Retailer Switching in the Last 6 Months
8.2.1 Wal-Mart
8.2.2 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer


List of Tables

Table 1: Volume Units for the Make-up Market
Table 2: United States Survey Respondent profile (weighted), 2012
Table 3: United States Make-up Value Share (%), by Age Groups, 2012
Table 4: United States Make-up Value Share (%), by Gender, 2012
Table 5: United States Make-up Value Share (%), by Urban and Rural Dwellers, 2012
Table 6: United States Make-up Value Share (%) by Education Level Achieved Groups, 2012
Table 7: United States Make-up Value Share (%) by Wealth Groups, 2012
Table 8: United States Make-up Value Share (%) by Busy Lives Groups, 2012
Table 9: United States Eye Make-up Consumer Group Share (% market value), 2012
Table 10: United States Face Make-up Consumer Group Share (% market value), 2012
Table 11: United States Lip Make-up Consumer Group Share (% market value), 2012
Table 12: United States Nail Make-up Consumer Group Share (% market value), 2012
Table 13: United States Total Eye Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: United States Total Face Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: United States Total Lip Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: United States Total Nail Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: United States Eye Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 18: United States Eye Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 19: United States Face Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 20: United States Face Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 21: United States Lip Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 22: United States Lip Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 23: United States Nail Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 24: United States Nail Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 25: United States Eye Make-up Consumer Profiles (% consumers by sub-group), 2012
Table 26: United States Face Make-up Consumer Profiles (% consumers by sub-group), 2012
Table 27: United States Lip Make-up Consumer Profiles (% consumers by sub-group), 2012
Table 28: United States Nail Make-up Consumer Profiles (% consumers by sub-group), 2012
Table 29: United States Make-up Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 30: United States Eye Make-up Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 31: United States Face Make-up Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 32: United States Lip Make-up Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 33: United States Nail Make-up Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 34: United States, Overall Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 35: United States, Eye Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 36: United States, Face Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 37: United States, Lip Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 38: United States, Nail Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 39: United States Make-up Market Value (US Dollar million), by Category, 2012
Table 40: United States Make-up Market Volume by Category, 2012
Table 41: United States Make-up Market Value (US$ million), by Category, 2012
Table 42: United States Make-up Expenditure Per Capita (US Dollar), by Category, 2012
Table 43: United States Make-up Expenditure Per Household (US Dollar), by Category
Table 44: United States Make-up Market Volume (Kg m or Ltrs m) by Category, 2012
Table 45: United States Make-up Consumption Per Capita by Category, 2012
Table 46: United States Make-up Consumption Per Household by Category, 2012
Table 47: United States Eye Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 48: United States Face Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 49: United States Lip Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 50: United States Nail Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 51: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012
Table 52: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012


List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United States Make-up Value Share (%), by Age Groups, 2012
Figure 3: United States Make-up Value Share (%), by Gender, 2012
Figure 4: United States Make-up Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United States Make-up Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United States Make-up Value Share (%) by Wealth Groups, 2012
Figure 7: United States Make-up Value Share (%) by Busy Lives Groups, 2012
Figure 8: United States Eye Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United States Eye Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United States Face Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United States Face Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United States Lip Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United States Lip Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United States Nail Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United States Nail Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United States Make-up Market Value (US$ million), by Category, 2012
Figure 17: United States Make-up Expenditure Per Capita (US$), by Category, 2012
Figure 18: United States Make-up Expenditure Per Household (US$), by Category
Figure 19: United States Eye Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 20: United States Face Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 21: United States Lip Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 22: United States Nail Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2012

Companies Mentioned

Walmart


Read the full report:
The US Make-up Market: What Consumers Use and Why?
http://www.reportbuyer.com/consumer_goods_retail/cosmetics_grooming/make...

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

 

SOURCE ReportBuyer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...