Welcome!

News Feed Item

More than 95,000 Canadians reveal their most trusted consumer-packaged goods brands for 2014

TORONTO, Jan. 30, 2014 /CNW/ - Today, leading market research firm BrandSpark International announced Canada's Most Trusted Brands for 2014 for consumer-packaged goods (CPG) determined by a poll of more than 95,000 Canadians.

"Brand trust is important when deciding what to buy. Our study shows more than 70% of Canadians place a high importance on established trust in a brand when purchasing a product," said Robert Levy, President and CEO of BrandSpark International.

Canadians named their Most Trusted Brand in sixty CPG categories. Listed below is a selection of the winners. The full list of winners can be found at www.BrandsparkTrustedBrands.com/canada.html

Food & Beverage
CATEGORY MOST TRUSTED BRANDS
Cereal Kellogg's
Packaged Meat Maple Leaf
Juice Tropicana
Health & Beauty
CATEGORY MOST TRUSTED BRANDS
Body Wash Dove
Lipstick Revlon
Hair Removal Nair
Household
CATEGORY MOST TRUSTED BRANDS
Air Freshener Febreze
Fabric Softener Downy
Laundry Stain Remover Resolve
Kids
CATEGORY MOST TRUSTED BRANDS
Baby Formula Similac
Diaper Pampers
Kid's Toothpaste Colgate

What drives trust?

Consumers' reasons for citing a brand as their most trusted vary by category. Quality perceptions and taste drive which Food brands are most trusted, while taste preferences are most cited as the reason for favouring one Beverage brand over others. For Health and Beauty brands, trust is built on quality perceptions, effectiveness - does the brand meet personal needs - and perception of a fair price. For Household brands, consumers most often cite effectiveness and for Kids' brands, a guarantee of gentleness is most important.

When considering purchase of a new product, Canadians consider it extremely or very important that products comes from a brand that they trust:

  • 69% for a new Food & Beverage product
  • 70% for a new Health & Beauty product
  • 75% for a new Household product
  • 78% for a new Kids' product

How winners are determined?

More than 95,000 respondents, reflecting the profile of the Canadian Household Shopper, determined Canada's Most Trusted Brands for 2014 through their "top of mind" responses for categories in which they purchase. BrandSpark researchers analyzed the unaided responses and the reasons for choosing the brand. The Most Trusted Brands were ranked based on the greatest volume of mentions, and when the difference between brands was not statistically significant, ties were declared.

"Analyzing the reasons why consumers trust these brands allows us to uncover the drivers of trust and understand why specific brands resonate with consumers," added Levy.

About the 2014 BrandSpark Canadian Shopper Study

The 2014 BrandSpark Canadian Shopper Study saw more than 95,000 respondents contribute their opinions during October and November of 2013. Companion studies are also conducted in ten other markets across the globe.

About BrandSpark International

BrandSpark International is a leading brand, marketing and product innovation research company. Its comprehensive and innovative research approach gets at the heart of how consumers think, why they act the way they do, and what clients need to do about it. With expertise in retail and leisure categories and an exclusive relationship with the Best New Product Awards, BrandSpark International has a deep global perspective on the drivers of innovation unlike any other research company.
For more information, visit www.BrandSpark.com.

BrandSpark has been measuring brand trust for many years and previously launched the Most Trusted Brands Program in Mexico and China. The Most Trusted Brands differ by country and the entire list can be found at www.BrandSparkTrustedBrands.com.

SOURCE BrandSpark International

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
Is it possible to migrate 100% of your data ecosystem to the cloud? Join Joe Caserta as he takes you on a complete journey to digital transformation mapping out on-prem data footprint and walking it to the cloud. Joe will also explain how the modern ecosystem supports Artificial Intelligence and will include business use cases to back each of his insights.
Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are repetitive and dull. Utilizing automation can improve your work life, automating away the drudgery and embracing the passion for technology that got you started in the first place. In this presentation, I'll talk about what automation is, and how to approach implementing it in the context of IT Operations. Ned will discuss keys to success in the long term and include practical real-world examples. Ge...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...