News Feed Item

Publicis Groupe's VivaKi Selects Innovid to Deliver Immersive Brand Experiences Through its Video Advertising Platform

Preferred partnership enables the world's largest brands to create, deliver and measure interactive and engaging TV and video ads across all screens

NEW YORK, Jan. 30, 2014 /PRNewswire/ -- VivaKi, the ad tech solutions company owned by Publicis Groupe, announced today that it has selected Innovid, the technology platform for delivering immersive video advertising anywhere, as a global preferred video advertising partner. The selection was based upon a rigorous review of business requirements compiled by key Publicis agency leaders. Through the partnership, Publicis Groupe agencies and their clients will be able to enhance their storytelling capabilities through increased awareness, engagement, and time spent with video advertisements.

(Logo: http://photos.prnewswire.com/prnh/20130306/NY72144LOGO )

The partnership brings more solutions to brands as the video advertising marketplace continues to accelerate to an estimated $6B in the US in 2014 (eMarketer). It also helps address the fragmentation of video consumption across multiple screens by enabling brands to create, deliver, and measure interactive, dynamic, and pre-roll video experiences across screens on a single platform. Innovid currently delivers into smartphones, tablets, connected TVs, and gaming consoles. Through its recent partnership with Cisco, Innovid will also provide a solution for Broadcast TV and 2nd Screen, which VivaKi clients will be able to integrate.

"At VivaKi, we partner and build solutions that help deliver the right dynamic interaction, at scale, at the right place and time," said Frank Voris, CEO of VivaKi. "Innovid has become core to our mission of next generation storytelling by expanding what's possible with video across screens and devices."

Performance metrics from Innovid's 2013 Benchmark Report highlight the opportunity for Publicis Groupe agencies and their clients to increase video performance. The most recent benchmark report from FY 2013 shows that campaigns leveraging its interactive solutions increased brand exposure by 192 percent and saw an 12% increase in awareness, 197% lift in engagement and delivered an additional 33 seconds of time earned/spent with the ad on top of the 30 second pre-roll. Thus the advertiser gains increased performance without any additional media spend. Innovid's FY 2013 benchmark report is available here: http://www.innovid.com/insights/benchmarks. As part of the partnership, Innovid will provide video performance data to VivaKi's centralized data service, SkySkraper to aggregate meaningful insights for clients.

"VivaKi is blazing the trail of innovation in digital solutions, and we have long been inspired by its dedication to discovering ways for brands to connect with consumers in meaningful ways," said Zvika Netter, CEO and co-founder of Innovid. "They have been a great partner to Innovid for several years now, so we are happy to take our partnership to the next level, opening up the opportunity to collaborate with the world's leading brands and agencies."

About Innovid
Innovid delivers immersive advertising anywhere. Founded in 2007, Innovid provides visionary marketers with the tools to create, deliver and measure video campaigns, in any format, on any screen, publisher or ad network. Innovid's Ad Server was developed to address the issues specific to video ad serving and simplify the process for agencies and marketers.  Bringing a new dimension to online video, Innovid's iRoll reimagines the possibilities for interactive engagement across multiple screens.  For more information, visit www.Innovid.com.

About VivaKi
Part of Publicis Groupe (Euronext Paris Exchange: FR0000130577; CAC 40 index), the world's third largest communications group, VivaKi was established in 2008 to propel the digital transformation and expertise of the Groupe and its agencies. Today we are the global leader in digital advertising solutions, working with the world's leading organizations to help them navigate the evolving and chaotic media landscape. Across the globe, VivaKi employs more than 400 engineers, technology experts, product designers, analysts and digital marketing professionals. Visit us online at www.VivaKi.com or follow us on Twitter: @VivaKi.

SOURCE Innovid

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that cl...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his session at @DevOpsSummit 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will show how customers are able to achieve a level of transparency that enables everyon...
Donna Yasay, President of HomeGrid Forum, today discussed with a panel of technology peers how certification programs are at the forefront of interoperability, and the answer for vendors looking to keep up with today's growing industry for smart home innovation. "To ensure multi-vendor interoperability, accredited industry certification programs should be used for every product to provide credibility and quality assurance for retail and carrier based customers looking to add ever increasing num...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
What are the successful IoT innovations from emerging markets? What are the unique challenges and opportunities from these markets? How did the constraints in connectivity among others lead to groundbreaking insights? In her session at @ThingsExpo, Carmen Feliciano, a Principal at AMDG, will answer all these questions and share how you can apply IoT best practices and frameworks from the emerging markets to your own business.