Welcome!

News Feed Item

Pet360 Appoints Jon Roska as VP of Strategic Partner Development

Roska Tapped to Develop Marketing Programs That Drive Increased Sales for Pet Brands

PHILADELPHIA, PA--(Marketwired - January 30, 2014) - Pet360, Inc. -- the leading network of digital resources for pet parents -- announced today the appointment of Jon Roska as Vice President of Strategic Partner Development. In this role, Roska will oversee the development and execution of strategic programs that help brands connect with pet parents in new, more impactful ways. Roska founded the company's longest standing web property -- PetFoodDirect.com -- in 1997 and most recently served as Pet360's VP of Merchandising.

"With 17 years of experience in the pet food and supplies industry, few people know the space as well as Jon," states Rose Hamilton, EVP and Chief Marketing Officer at Pet360. "His knowledge of the marketplace makes him the ideal collaborator for brands looking to educate consumers, increase sales and create loyalty."

Over the last 18 months, the Pet360 network has grown to include 30 of the top pet websites and now reaches more than 12 million pet parent households per month[1], making Pet360 the number one online pet publisher in the U.S.[2].

"Our team specializes in identifying the best, most effective ways to connect and communicate with pet parents," states Andrew Zucker, Chief Media Officer at Pet360. "In the months ahead, we'll be leveraging our expertise to more closely integrate our ecommerce and media businesses and create programs that generate positive brand awareness and ultimately lead to an increase in product sales."

Pet360's custom marketing solutions help brands reach, engage and educate a targeted pet parent audience at multiple touch points. Through product promotions, new item introductions and consumer education, Pet360 has helped several of the pet industry's leading brands increase sales and exceed new customer goals. Additional media services include high impact media, proprietary audience targeting technology, custom editorial solutions, digital advertising and event marketing.

[1] Google Analytics, December 2013

[2] comScore, November 2013

About Pet360, Inc.

Pet360, Inc. is an integrated media and ecommerce company devoted to everything pets, providing pet parents the trusted information, products and advice they need to raise happy, healthy pets. The Pet360 network is comprised of more than 30 of the top pet websites and reaches over 12 million pet parents per month, making Pet360 the number one online pet publisher in the U.S. Our family of premium brands includes Pet360.com -- the most comprehensive online resource for pet parents; petMD.com -- the world's largest digital resource for pet health information; PetFoodDirect.com -- the leading online retailer of pet food, medications and supplies; and BlogPaws -- the largest professional network of pet bloggers and social media enthusiasts. The company is headquartered outside Philadelphia, PA. For more information, visit www.Pet360Inc.com.

The following files are available for download:

Media Contact:
Kelly Lange
610-234-4114
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
HyperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let's say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
As Cybric's Chief Technology Officer, Mike D. Kail is responsible for the strategic vision and technical direction of the platform. Prior to founding Cybric, Mike was Yahoo's CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. He has more than 24 years of IT Operations experience with a focus on highly-scalable architectures.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?