Welcome!

News Feed Item

Warner Bros. Consumer Products Shakes Up Toy Fair Season With Humongous Licensing Programs, Including This Summer's Much-Anticipated Film Godzilla From Legendary Pictures

UNRIVALED PORTFOLIO OF NEW AND CLASSIC ENTERTAINMENT PROPERTIES TO BE SHOWCASED

BURBANK, Calif., Jan. 30, 2014 /PRNewswire/ -- Warner Bros. Consumer Products (WBCP) is storming into the 2014 Toy Fair season with an impressive line-up of global licensees in support of the Studio's beloved entertainment properties, milestone anniversaries and upcoming theatrical debuts. Leading the way this year is the highly anticipated film from Warner Bros. Pictures and Legendary Pictures, Godzilla, which hits theaters on May 16, and will be supported with an epic toy line-up from master toy partner Bandai America Incorporated, and many more partners around the world.  WBCP will also highlight Middle-earth with the long-awaited finale of The Hobbit Trilogy, The Hobbit: There And Back Again, supported by its strong roster of worldwide licensees. Additionally, The Wizard of Oz will lead WBCP's milestone celebrations in 2014, which will all see exciting licensing support from a number of cross-category partners this year. WBCP and its licensing partners from around the globe will also spotlight product inspired by fan favorites such as its DC Comics portfolio, including evergreen Super Heroes Batman and Superman, and Looney Tunes, The Big Bang Theory, Harry Potter and more to round out the Studio's unrivaled portfolio.

(Logo: http://photos.prnewswire.com/prnh/20140130/NY56185LOGO )

"With a host of renowned licensees signed on to support a broad spectrum of entertainment properties, Warner Bros. Consumer Products enters the 2014 Toy Fair season ready to delight," said Brad Globe, president of Warner Bros. Consumer Products.  "And with fan excitement for Warner Bros. Pictures' and Legendary Pictures' Godzilla running high, we're eager to bring the buzz to Toy Fair with a toy line-up that is fit for the 'King of the Monsters.'"

Godzilla: A Blockbuster Block-Buster
With a nearly 60-year heritage, Godzilla and his trademark ROAR are recognized throughout the world by fans of all ages.  Master toy partner Bandai America Incorporated will capture the thrills of the motion picture with an innovative line-up of toys inspired by the film.  The highly anticipated film will also see support from JAKKS Pacific, Inc. as it brings this iconic and legendary figure to life with a line of large-scale figures and other toy products inspired by the "King of the Monsters"; Rubie's will design Godzilla costumes that are sure to delight children and adult fans; NECA will also be supporting Godzilla with a comprehensive line of novelty and collector toys across a variety of price points; and Sideshow Collectibles will offer authentic statues; among many other partners around the world.

The Hobbit Trilogy Prepares for an Epic Finale
Following the resounding success of December's The Hobbit: The Desolation of Smaug, WBCP's toy partners are continuing the Middle-earth journey's momentum with an array of toys and collectibles that will satiate fans until The Hobbit Trilogy comes to an epic close with The Hobbit: There and Back Again (December 2014), from Academy Award®-winning filmmaker Peter Jackson and productions of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). Co-master toy partners The Bridge Direct and Vivid Group will support the film with added figures to their existing range of products based on the characters in The Hobbit Trilogy.  Additional partners supporting the finale around the globe include The LEGO Group with a range of new fantastical build-and-play construction sets inspired by moments from the film; New Zealand-based WETA Workshop with an array of authentic film prop replicas and collectibles inspired by the trilogy; Rubie's Costumes with a fantastically detailed line inspired by The Hobbit Trilogy; Eaglemoss with figurine and chess partwork collections; and Funko with stylized figures and plush; among others. Also supporting the tentpole adventure is global licensee United Cutlery with collector weaponry replicas; The Noble Collection with high-quality collectibles; NECA with HeroClix figures; Cryptozoic with an inspired-by board game; Kosmos with branded board games; Ravensburger with the creation of 2D and 3D puzzles and card games; and Winning Moves in the U.K.; Pressman Toy; Games Workshop; USAopoly; and more.

Licensing for an Empire
Ready to wow enthusiasts at Toy Fair is the epic tale 300: Rise of an Empire, from Warner Bros. Pictures' and Legendary Pictures, to be supported by an array of licensees, including The Noble Collection, Rubie's Costume Co., Museum Replicas, Trends, Funko and Tonner.

Globe added, "With new and classic properties, landmark anniversaries, hit television programs and upcoming theatrical debuts, WBCP continues to engage with its valued partners around the world to feature product inspired by fan favorites including DC Comics' evergreen Super Heroes Batman and Superman, as well as Looney Tunes, The Big Bang Theory, Harry Potter and more to round out the Studio's unrivaled portfolio."

Batman and DC Super Friends: Evergreen, Ever Popular
With a multi-generational fan base that follows Batman from the big screen to the small screen and beyond, Batman is one of the most iconic Super Heroes of all time. WBCP is building on the long-standing success of the property by working with a host of licensing partners including Mattel, The LEGO Group and Rubie's Costumes to create core product that will delight fans of the Caped Crusader in 2014.

Driving its core Batman business, WBCP and Mattel continue to maintain the momentum for the ultimate Super Hero during and in between the unrivaled Studio content with its exclusive evergreen Batman brand that has come to life in toys and at retail.  This year, Mattel will release new and exciting products in the evergreen Batman toy line, including the Lights and Sounds 10ꞌꞌ Core figures, Hot Wheels® Batmobile Assortment, Batman Basic Figures, as well as additional figures and characters to augment the assortment.

Together, WBCP and Fisher-Price continue to introduce the most recognizable band of Super Heroes, the DC Super Friends, to the next generation of preschoolers.  As a key pillar and top-seller within the brand and offering exciting new product each year, the Fisher-Price® Imaginext® DC Super Friends toy line is a huge hit in the U.S., U.K., Brazil, Mexico, Australia and Spain, and continues to expand across Europe and globally.

New product from key licensees also includes The LEGO Group's expanded LEGO DC Comics offerings with four new Batman sets, as well as new product offerings in The LEGO Group's new Juniors line; and the debut of the DC Comics brand into the LEGO Duplo program with three new inspired-by sets.  

Additional partners supporting the property include Thinkway, with a fresh new line of role play accessories, including a Utility Belt and Sword assortment, a cape and cowl set and complete dress up with gauntlets and gadgets; and Sideshow Collectibles to also enhance the DC Comics portfolio with a range of premium format statues and life-sized busts.

For DC Comics Enthusiasts and Collectors
Mattel is reinvigorating their collector offering with the new 6ꞌꞌ Total Heroes™ line for the gateway collector and the 3-3/4"ꞌ DC Multiverse line of super detailed action figures for the more serious collector – both lines are new for 2014.  Jakks Pacific will also continue to support the DC Universe with its large scale figures, plug & play games and figural flashlights. 

Classic Animation Always Delights
WBCP continues to support the Studio's beloved classic properties with global licensees bringing the timeless appeal to exciting toy lines. The classic animation property slate includes the core Looney Tunes property, and the popular animated television series from Warner Bros. Animation (WBA), The Looney Tunes Show. Bugs Bunny and the gang continue to entertain generations of fans, and U.S. master toy licensee The Bridge Direct continues to grow the licensing program with a multi-category product line of talking plush and collectible figures.  In the U.K., Character Group is the master toy partner for Looney Tunes with a new collection of interactive motion sensor plush that utilizes sound, light and touch technology, in addition to a line of construction playsets, figures and traditional plush.  French technology manufacturer EMTEC continues to offer its popular line of Looney Tunes-inspired USB flash drives and MP3 player line around the world. Globally, Rubie's Costume Co. supports Looney Tunes with a collection of costumes inspired by fan-favorite characters; along with Pressman Toy with puzzles and Allegre HKM with a range of plush product. Rounding out the property's portfolio are Lansay with a colorful plush assortment; Bestway presenting an assortment of inflatables; Trefl and Hasbro with puzzles; and Dema Stil with an assortment of themed-balls for kids; among other licensees.

Scooby-Doo and the Gang continue to entertain and engage fans worldwide with a robust range of toys from global master toy licensee Character Group, offering popular collectible figures, vehicles, playsets, and construction sets, available at retailers throughout the U.S., as well as throughout the EMEA region.  Additional licensees supporting Scooby-Doo include the Mattel Hot Wheels® brand; Rubie's with fun Scooby Gang costumes; Pressman Toy offering an exciting game and puzzle collections; Trefl with puzzles; and NKOK with its R/C motorized vehicles in the U.S. and Lansay with its remote control car in France; Dema Stil with character-themed activity balls; and Inspiration Works for electronic toys in the U.K. Recent collections from EMEA licensees will also support WBA's series Scooby-Doo! Mystery Incorporated, airing throughout much of Europe. 

WBCP is also excited to support WBA's upcoming all-new animated television series The Tom and Jerry Show, with new product rolling out from Jazwares, Hanna-Barbera's master toy partner in North America, and Giochi Preziosi will continue to represent the brand in Western Europe and Turkey as master toy partner for the Tom and Jerry property and the new television series with a toy range including figure assortments, playsets and action games.  Tom and Jerry will continue to see support from such licensees as Rubie's for costumes; Trefl for puzzles; Allegre HKM for plush; and more.

The Big Bang Theory Universe Continues to Expand
Network television's number one series among Adults 18–49, Warner Bros. Television's (WBTV) The Big Bang Theory continues to attract a range of licensees. New products from Cardinal Industries, Inc. Quantum Mechanix, Bif Bang Pow!, Dynamic Forces and many others will delight fans in 2014.

Following up The Big Bang Theory Clue Game, USAopoly will release The Big Bang Theory Monopoly Game, featuring iconic places and faces from the show.  The game will feature locations and in-the-know references such as Leonard and Sheldon's Apartment, The Comic Center, Howard and Bernadette's Apartment and more.

Adding to its top-selling Big Bang Theory trivia game releases, Cardinal Industries will introduce new products including puzzles, playing cards and more games.  In the 'Ultimate Genius Party Game,' players compete in games inspired from the show's funniest moments – challengers compete for the ultimate genius in their own Counterfactuals, Fun with Flags, Sketch Charades, Celebrity, and more.  And for release later this year...the best of both worlds! "The Trivia Party Game" a new Party Game with trivia included!

Tonner Dolls will showcase Sheldon, Penny and Amy character dolls in 2014.  The dolls will feature characters in their signature outfits, done in Tonner's signature style.  Wonderland Toys will feature a genius assortment of The Big Bang Theory gifts and novelty items, including talking Sheldon and Howard dolls.

Cult Fans Get Their Supernatural Fix
A huge fan favorite, WBTV's Supernatural debuts at American International Toy Fair in New York with the launch of exciting new partnerships.  Funko fans will have fun with the new Supernatural collection featuring Pop! stylized vinyls of Sam, Dean and Castiel; Greenlight Collectibles will showcase the Winchesters' iconic 1960s car in the show, which is sure to be a hit with die-hard fans; and Cryptozoic Entertainment will launch Supernatural trading cards featuring memorable moments, chase cards and other collectible memorabilia cards.  Supernatural will hit the showfloor on the hunt for enticing new opportunities to expand its offerings for fans.

Over the Rainbow for The Wizard of Oz
Celebrating its 75th Anniversary in 2014, The Wizard of Oz is supported this year by a number of licensing partners eager to honor the beloved property's major milestone. Mattel continues their support of the film classic with new dolls for The Wizard of Oz Barbie® collection. Included in the collectible doll line are classic interpretations of Dorothy, Glinda the Good Witch, the Wicked Witch of the West, Scarecrow, Tinman and Cowardly Lion; Mattel will also create a Fantasy Glamour Dorothy and Wicked Witch of the West, featuring dramatic gowns reinterpreted from their classic costumes. Rubie's will support the anniversary with new lines of specialty costumes, including collections for kids, tweens and pets; Kurt Adler will offer a The Wizard of Oz-themed mini tinsel tree set; Tervis will offer themed drinkware; and Darice will introduce a fun-filled craft collection. In time for the 75th Anniversary celebration, Enesco will offer a Couture de Force Collection of collectible figurines, featuring the film's characters in reimagined costumes. Dylan's Candy Bar joins Warner Bros. in celebrating the anniversary with an exclusive themed-candy collection that will be available at all Dylan's Candy Bar locations across the U.S. Finally, Tonner Doll will introduce a special limited edition collection of 19-inch collectible figures with hand-painted features and an inspired fashion take on costuming from the film.  Long-time licensee for The Wizard of Oz, Madame Alexander, is joining in on the beloved film's 75th Anniversary with commemorative product for 2014, including their Limited Edition The Wizard of Oz 75th Anniversary Collection of 8ꞌꞌ figures.  Also new for 2014, Madame Alexander's brings the Steam Punk aesthetic to their new, limited edition line of The Wizard of Oz 16ꞌꞌ dolls.

Warner Bros. teamed up with Habitat for Humanity in September of 2013 for "There's No Place Like Home," a campaign celebrating the 75th Anniversary of the classic film, The Wizard of Oz. The program will continue throughout 2014, featuring several themed initiatives and events supporting Habitat for Humanity's work to create decent, safe and affordable housing in partnership with low-income families.  

Gone with the Wind
Iconic classic Gone with the Wind marks its own landmark 75th Anniversary in 2014 with striking products worthy of the epic saga.   Long-standing partner Madame Alexander, which has produced Gone with the Wind-inspired products almost as long as the film's anniversary, will offer new figures based upon the film's leading lady, Scarlett O'Hara, in their new 75th Anniversary collection.  Tonner Doll will introduce a special limited edition collection of 19ꞌꞌ Gone with the Wind collectible figures with hand-painted features and inspired-by styling.  Mattel also continues to support the classic with a sure-to-be collector-favorite anniversary Barbie® collection. Finally, Enesco will introduce their Scarlett O'Hara Couture de Force 8ꞌꞌ stone resin figurine inspired by the beloved classic.

All Aboard The Polar Express
As the film adaptation of the holiday classic The Polar Express celebrates its 10th Anniversary, WBCP licensing partner Lionel is adding to the festivities with its exquisite The Polar Express locomotive sets.

An industry leader in toy trains, Lionel also offers a toy train replica of The Hogwarts Express and will debut a train themed to Frosty the Snowman. Additionally, Lionel produces The Wizard of Oz and The Polar Express Little Lines sets, as well as Box Cars for The Wizard of Oz and A Christmas Story.

About Godzilla
Toho Co., Ltd.'s Godzilla franchise contains one of the most widely recognized movie monsters worldwide, including more than 25 films, multiple television programs, video games and book series.  Gareth Edwards directs "Godzilla" from a screenplay by Max Borenstein,, story by David Callaham, based on the character "Godzilla" owned and created by TOHO CO., LTD.  Thomas Tull, Jon Jashni, Mary Parent and Brian Rogers are producing the film, with Patricia Whitcher, Alex Garcia, Yoshimitsu Banno and Kenji Okuhira serving as executive producers.  Warner Bros. Pictures and Legendary Pictures present a Legendary Pictures production, a Gareth Edwards film, "Godzilla."  Slated to open beginning May 16, 2014, the film is expected to be presented in 3D, 2D and IMAX® in select theatres and will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company, except in Japan, where it will be distributed by Toho Co., Ltd.  Legendary Pictures is a division of Legendary Entertainment.

About The Hobbit Trilogy
Peter Jackson, the Academy Award-winning director of The Lord of the Rings Trilogy, director of The Hobbit Trilogy – The Hobbit: An Unexpected Journey, The Hobbit: The Desolation of Smaug, and the final film, The Hobbit: There and Back Again. The Trilogy features screenplays by Fran Walsh & Philippa Boyens & Peter Jackson & Guillermo del Toro. Jackson is also producing the film, together with Carolynne Cunningham, Zane Weiner and Fran Walsh.  The executive producers are Alan Horn, Toby Emmerich, Ken Kamins and Carolyn Blackwood, with Boyens and Eileen Moran serving as co-producers.

All three films in The Hobbit Trilogy, also including The Hobbit: The Desolation of Smaug, and the final film, The Hobbit: There and Back Again, are productions of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), with New Line managing production.  Warner Bros. Pictures is handling worldwide theatrical distribution, with select international territories as well as all international television distribution being handled by MGM.

About 300: Rise of an Empire
"300: Rise of an Empire" was directed by Noam Murro, from a screenplay by Zack Snyder & Kurt Johnstad, based on the graphic novel Xerxes, by Frank MillerGianni Nunnari, Mark Canton, Zack Snyder, Deborah Snyder and Bernie Goldmann produced the film, with Thomas Tull, Frank Miller, Stephen Jones and Jon Jashni serving as executive producers.  Warner Bros. Pictures and Legendary Pictures Present a Cruel and Unusual Films/Mark Canton/Gianni Nunnari Production.  Opening on March 7, 2014, the film is being released in 3D and 2D in select theatres and IMAX, and will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.  "300: Rise of an Empire" is rated R by the MPAA for strong sustained sequences of stylized bloody violence throughout, a sex scene, nudity and some language.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

Press materials are located at: wbcpmedia.warnerbros.com

BATMAN, SUPERMAN, JUSTICE LEAGUE and all related characters and elements are trademarks of and © DC Comics.
(s14)

GODZILLA is a trademark of Toho Co., Ltd. The GODZILLA character and design are trademarks of and copyrighted by Toho Co., Ltd.  Used with permission. All Rights Reserved.  © Warner Bros. Entertainment Inc.
(s14)

© Warner Bros. Entertainment Inc. All rights reserved. THE HOBBIT: AN UNEXPECTED JOURNEY, THE HOBBIT: THE DESOLATION OF SMAUG, THE HOBBIT: THERE AND BACK AGAIN and the names of the characters, items, events and places therein are trademarks of The Saul Zaentz Company d/b/a Middle-earth Enterprises under license to New Line Productions, Inc.
(s14)

LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
(s14)

TOM AND JERRY and all related characters and elements are trademarks of and © Turner Entertainment Co.
(s14)

SCOOBY-DOO and all related characters and elements are trademarks of and © Hanna-Barbera.
(s14) 

THE BIG BANG THEORY, SUPERNATURAL and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
(s14)

THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co.
(s14)

GONE WITH THE WIND, its characters and elements are trademarks of Turner Entertainment Co. & The Stephens Mitchell Trusts.  © Turner Entertainment Co.
(s14)

SOURCE Warner Bros. Consumer Products

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
You want to start your DevOps journey but where do you begin? Do you say DevOps loudly 5 times while looking in the mirror and it suddenly appears? Do you hire someone? Do you upskill your existing team? Here are some tips to help support your DevOps transformation. Conor Delanbanque has been involved with building & scaling teams in the DevOps space globally. He is the Head of DevOps Practice at MThree Consulting, a global technology consultancy. Conor founded the Future of DevOps Thought Leade...
Jo Peterson is VP of Cloud Services for Clarify360, a boutique sourcing and benchmarking consultancy focused on transforming technology into business advantage. Clarify360 provides custom, end-to-end solutions from a portfolio of more than 170 suppliers globally. As an engineer, Jo sources net new technology footprints, and is an expert at optimizing and benchmarking existing environments focusing on Cloud Enablement and Optimization. She and her team work with clients on Cloud Discovery, Cloud ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, and innovation. But in order to get to that collaboration rainbow, you need the cloud! In this presentation, we'll cover three areas: First - the rainbow of benefits from cloud collaboration. There are many different reasons why more and more companies and institutions are moving to the cloud. Benefits include: cost savings (reducing on-prem infrastructure, reducing data center foot print, redu...
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and cloud technologies must be integrated and managed properly. Pythian's Director of Big Data and Data Science, Danil Zburivsky will explore: The main technology components and best practices being deployed to take advantage...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busi...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...