Welcome!

News Feed Item

MDC Partners Expands Strategic Resources Group to Further Fuel Network's Rapid Growth

Addition of Claudia Caplan and Zihla Salinas Strengthens Agency Partners' Continued Growth and Development Efforts

NEW YORK, Jan. 30, 2014 /PRNewswire/ -- MDC Partners announced today that it has bolstered its corporate team with the hire of two senior-level executives, each bringing new and complementary skills to its growing Strategic Resources Group.  Claudia Caplan has been hired as SVP, Business Development, and Zihla Salinas as SVP, Business Strategy and Development.  Both will report to Bob Kantor, MDC Partners Chief Marketing and Business Development Officer. The two leaders will leverage their extensive industry experience to develop partnerships with existing and prospective clients, build on network collaboration, and create new opportunities to support MDC partner agencies' continued growth.

"Following our partners' unprecedented growth in 2013, we have only deepened our commitment to the MDC modern marketing model of custom integrated solutions, and to further investing in the advanced analytics resources we bring to clients," said MDC Partners Chairman and CEO, Miles Nadal.  "We are thrilled to build upon our agencies' continued success, in part by adding to their strategic firepower with MDC shared resources.  With complementary marketer-side, creative, digital, analytics, and data strategy experience, Claudia and Zihla will be tremendous assets to our agency partners in 2014 and beyond."

Caplan brings to the new role both client-side marketing and award-winning creative experience, a unique complement to her expertise in business development.  Most recently, Caplan served as Chief Marketing Officer of the RP3 Agency, and prior to that, held CMO roles at David & Goliath, and Mendelsohn Zien Advertising.  With over 20 years of experience, Caplan has also served as a consultant to Fox Digital Entertainment, and earlier in her career, as VP, Brand Marketing for EarthLink, the third-largest internet service provider in the US. 

"I've admired MDC's agencies for years," said Caplan. "So this is an amazing opportunity to join forces with agencies that truly do the best work in the world.  They have proven to be difference makers for so many clients and I'm thrilled to carry that story forward for prospective clients looking for better return on their marketing investment."

Salinas brings a unique range of expertise in all areas of digitally-driven marketing and data analytics to her new role of SVP, Business Strategy and Development, drawing on hands-on experience in CRM, digital, social, loyalty, SEO/SEM, mobile and cross-channel analytics.  Salinas joins MDC Partners after four years at RAPP, where she most recently served as Chief Marketing Officer, leading business development, corporate branding and client strategy on multi-channel CRM and digital initiatives.  In addition to her time at RAPP, Salinas has held senior strategy and business development roles at companies including Meredith Xcelerated Marketing, Genex and O'Grady Meyers.

"I'm excited to be joining the MDC network at a time when, as an industry, we are only just beginning to unlock the potential of data-driven marketing," said Salinas.  "The creative firepower and client portfolio of the MDC agencies, paired with an intelligent and provocative approach to customer engagement, is truly a force to reckoned with.  It's invigorating to be on the forefront of this evolution."

"In recent years, we have greatly enhanced our nimble model of partner collaboration, and with the addition of Claudia and Zihla, we're substantially adding to the strategic skill-sets and capabilities we bring to our client partners each and every day," said Kantor. "Both are accomplished executives and have proven track records of driving measurable business results, as well as deep experience in leading comprehensive strategic initiatives and managing multi-disciplinary teams within global organizations.  They are a perfect complement to the current skillsets in our group, and the ideal people to continue driving growth and momentum."

About MDC Partners Inc.

MDC Partners is one of the world's largest Business Transformation Organizations that utilizes technology, marketing communications, data analytics, insights and strategic consulting solutions to drive meaningful returns on Marketing and Communications Investments for multinational clients in the United States, Canada, and worldwide.

MDC Partners' durable competitive advantage is to Empower the Most Talented Entrepreneurial Thought Leaders to Drive Business Success to new levels of Achievement, for both our Clients and our Shareholders, reinforcing MDC Partners' reputation as "The Place Where Great Talent Lives."

MDC Partners' Class A shares are publicly traded on NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".

(Logo: http://photos.prnewswire.com/prnh/20120221/NY57031LOGO )

SOURCE MDC Partners Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
When NSA's digital armory was leaked, it was only a matter of time before the code was morphed into a ransom seeking worm. This talk, designed for C-level attendees, demonstrates a Live Hack of a virtual environment to show the ease in which any average user can leverage these tools and infiltrate their network environment. This session will include an overview of the Shadbrokers NSA leak situation.
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assis...
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo Silicon Valley Call for Papers is now open.
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, w...
Interested in leveling up on your Cloud Foundry skills? Join IBM for Cloud Foundry Days on June 7 at Cloud Expo New York at the Javits Center in New York City. Cloud Foundry Days is a free half day educational conference and networking event. Come find out why Cloud Foundry is the industry's fastest-growing and most adopted cloud application platform.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...