Welcome!

News Feed Item

MDC Partners Expands Strategic Resources Group to Further Fuel Network's Rapid Growth

Addition of Claudia Caplan and Zihla Salinas Strengthens Agency Partners' Continued Growth and Development Efforts

NEW YORK, Jan. 30, 2014 /PRNewswire/ -- MDC Partners announced today that it has bolstered its corporate team with the hire of two senior-level executives, each bringing new and complementary skills to its growing Strategic Resources Group.  Claudia Caplan has been hired as SVP, Business Development, and Zihla Salinas as SVP, Business Strategy and Development.  Both will report to Bob Kantor, MDC Partners Chief Marketing and Business Development Officer. The two leaders will leverage their extensive industry experience to develop partnerships with existing and prospective clients, build on network collaboration, and create new opportunities to support MDC partner agencies' continued growth.

"Following our partners' unprecedented growth in 2013, we have only deepened our commitment to the MDC modern marketing model of custom integrated solutions, and to further investing in the advanced analytics resources we bring to clients," said MDC Partners Chairman and CEO, Miles Nadal.  "We are thrilled to build upon our agencies' continued success, in part by adding to their strategic firepower with MDC shared resources.  With complementary marketer-side, creative, digital, analytics, and data strategy experience, Claudia and Zihla will be tremendous assets to our agency partners in 2014 and beyond."

Caplan brings to the new role both client-side marketing and award-winning creative experience, a unique complement to her expertise in business development.  Most recently, Caplan served as Chief Marketing Officer of the RP3 Agency, and prior to that, held CMO roles at David & Goliath, and Mendelsohn Zien Advertising.  With over 20 years of experience, Caplan has also served as a consultant to Fox Digital Entertainment, and earlier in her career, as VP, Brand Marketing for EarthLink, the third-largest internet service provider in the US. 

"I've admired MDC's agencies for years," said Caplan. "So this is an amazing opportunity to join forces with agencies that truly do the best work in the world.  They have proven to be difference makers for so many clients and I'm thrilled to carry that story forward for prospective clients looking for better return on their marketing investment."

Salinas brings a unique range of expertise in all areas of digitally-driven marketing and data analytics to her new role of SVP, Business Strategy and Development, drawing on hands-on experience in CRM, digital, social, loyalty, SEO/SEM, mobile and cross-channel analytics.  Salinas joins MDC Partners after four years at RAPP, where she most recently served as Chief Marketing Officer, leading business development, corporate branding and client strategy on multi-channel CRM and digital initiatives.  In addition to her time at RAPP, Salinas has held senior strategy and business development roles at companies including Meredith Xcelerated Marketing, Genex and O'Grady Meyers.

"I'm excited to be joining the MDC network at a time when, as an industry, we are only just beginning to unlock the potential of data-driven marketing," said Salinas.  "The creative firepower and client portfolio of the MDC agencies, paired with an intelligent and provocative approach to customer engagement, is truly a force to reckoned with.  It's invigorating to be on the forefront of this evolution."

"In recent years, we have greatly enhanced our nimble model of partner collaboration, and with the addition of Claudia and Zihla, we're substantially adding to the strategic skill-sets and capabilities we bring to our client partners each and every day," said Kantor. "Both are accomplished executives and have proven track records of driving measurable business results, as well as deep experience in leading comprehensive strategic initiatives and managing multi-disciplinary teams within global organizations.  They are a perfect complement to the current skillsets in our group, and the ideal people to continue driving growth and momentum."

About MDC Partners Inc.

MDC Partners is one of the world's largest Business Transformation Organizations that utilizes technology, marketing communications, data analytics, insights and strategic consulting solutions to drive meaningful returns on Marketing and Communications Investments for multinational clients in the United States, Canada, and worldwide.

MDC Partners' durable competitive advantage is to Empower the Most Talented Entrepreneurial Thought Leaders to Drive Business Success to new levels of Achievement, for both our Clients and our Shareholders, reinforcing MDC Partners' reputation as "The Place Where Great Talent Lives."

MDC Partners' Class A shares are publicly traded on NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".

(Logo: http://photos.prnewswire.com/prnh/20120221/NY57031LOGO )

SOURCE MDC Partners Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great dea...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, discussed DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He also covered various styles and...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Some people worry that OpenStack is more flash then substance; however, for many customers this could not be farther from the truth. No other technology equalizes the playing field between vendors while giving your internal teams better access than ever to infrastructure when they need it. In his session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will talk through some real-world OpenStack deployments and look into the ways this can benefit customers of all sizes....
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin, ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his general session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.