Welcome!

News Feed Item

GoldieBlox Wins Intuit Small Business Big Game

This Sunday, more than 100 million people will see the first-ever small business commercial on the big game courtesy of Intuit Small Business Big Game, sponsored by Intuit QuickBooks. After tens of thousands of entries and millions of votes, GoldieBlox – an innovative toy company inspiring girls to push the limits and think outside the box through storytelling and basic engineering concepts – is the grand-prize winner. Its reward: an all expenses-paid commercial for the company that will air during the third quarter of the championship game.

Debbie Sterling, Founder and CEO of GoldieBlox, a toy company out to inspire the next generation of  ...

Debbie Sterling, Founder and CEO of GoldieBlox, a toy company out to inspire the next generation of female engineers, demonstrates how cool engineering can be with GoldieBlox toys, in their office in Oakland, CA. GoldieBlox is the winner of the Intuit Small Business Big Game campaign; its 30-second ad will air during the third quarter of this Sunday's football game. (AP Photo: Alison Yin)

“When we first heard about the program, we immediately knew this was a game-changing, once-in-a-lifetime opportunity for any small business,” said Debbie Sterling, chief executive officer and founder of GoldieBlox. “We still can’t believe we won and will appear alongside some of the biggest brands in the world. This is truly a milestone for our business and a giant leap forward for our mission. We can’t wait for millions of viewers to learn more about GoldieBlox.”

“We’ve been awed and inspired by the stories we’ve heard through Small Business Big Game,” said Brad Smith, Intuit president and chief executive officer. “GoldieBlox is an outstanding example of the 29 million small businesses across the United States whose passion helps drive our economy forward. As a father of two daughters, their mission really strikes a chord and it’s clear voters around the world felt the same way.”

Small Business Big Game Summary

Small Business Big Game has been a six-month program by Intuit to share small business stories with the world and recognize their contributions, providing more than $25 million in rewards and offers to help them succeed. It kicked off July 31 and thousands of small businesses entered for a chance at the opportunity of a lifetime. The top four finalists – GoldieBlox, Barley Labs, Locally Laid Egg Company and POOP – Natural Dairy Compost – were announced in November, when the world was invited to vote for their favorite to win the ultimate prize.

All four finalists receive:

  • Free, lifetime use of Intuit small business solutions, including Intuit QuickBooks, payroll, payments and Demandforce.
  • Professionally produced advertising for their business.
  • A meeting and business advice from entrepreneur and reality star Bill Rancic.
  • An all-expense paid trip to New York for a big game viewing party held in their honor.

About GoldieBlox

Debbie Sterling founded GoldieBlox in 2012 after recognizing the need for more women in engineering and knowing that girls typically lose interest in math and science as early as age eight. Seizing the opportunity to inspire future innovators before this critical juncture, Sterling designed GoldieBlox to cultivate young girls’ ingenuity and get them building.

GoldieBlox is a book series and construction set where girls follow and build alongside Goldie, a girl inventor. As children read along, they are taught to build simple machines that work to overcome obstacles faced by Goldie and her friends. In just over a year, the company has grown to 15 employees and sells three different toy sets as well as a mission-driven apparel line on their website. GoldieBlox toys are also sold at thousands of retail locations across the United States and Canada and have just launched at Target.

About the Advertisement

The 30-second television spot for GoldieBlox was produced by RPA, an independent fully integrated advertising agency based in Santa Monica, Calif. The concept brings the GoldieBlox mission to life, showing that girls can disrupt the status quo and envision their toys in a new way. The ad will serve as a rallying cry that all girls are more than just princesses. To view teasers of the spot, click here and here.

About Small Business Big Game

To learn more about Small Business Big Game, visit www.SmallBusinessBigGame.com. To join the conversation, share on Facebook and Twitter using #TeamSmallBiz.

About Intuit Inc.

Intuit Inc. (Nasdaq: INTU) creates business and financial management solutions that simplify the business of life for small businesses, consumers and accounting professionals.

Its flagship products and services include QuickBooks®, Quicken® and TurboTax®, which make it easier to manage small businesses and payroll processingpersonal finance, and tax preparation and filingMint.com provides a fresh, easy and intelligent way for people to manage their money, while Demandforce® offers marketing and communication tools for small businesses. ProSeries® and Lacerte® are Intuit's leading tax preparation offerings for professional accountants.

Founded in 1983, Intuit had revenue of $4.2 billion in its fiscal year 2013. The company has approximately 8,000 employees with major offices in the United States, Canada, the United KingdomIndia and other locations. More information can be found at www.intuit.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.