Click here to close now.


News Feed Item

Booths Picks RELEX to Boost Fresh Produce Replenishment and Promotions

LONDON, January 31, 2014 /PRNewswire/ --

Booths, Britain's leading regional supermarket chain, has become the first high street retailer in the UK to pick RELEX, Europe's fastest growing supply chain development solution provider, to help improve its replenishment management.

Booths has always prided itself on offering top quality produce and was impressed by the results RELEX's existing clients had achieved, especially in getting the best results from promotions and improving the automated replenishment of fresh goods, where some have cut spoilage by as much as 40%.

Booths already had an integrated in-house solution however the company saw the need for a better and more sophisticated approach to its forecasting.  

RELEX's demand forecasting and inventory management systems have earned an impressive reputation for helping retailers to cut fresh produce spoilage, reduce stock levels, boost availability and manage events like seasonal campaigns and the impact of weather.

The systems analyse vast flows of historic data and identify demand patterns for individual products, stores and events which can be used to help predict demand in comparable future situations.

"Booths is known for great service, for listening to its customers and for delivering the very best quality," says Andrew Rafferty, the company's IT & Supply Director, "but our customers won't make allowances if we don't match or better the big supermarkets for freshness and availability."

"We need to meet the challenges of a modern, grocery environment in managing fresh, ambient, chilled and frozen produce lines across a variety of store sizes and product ranges. The bar is always getting higher and no one in the sector can afford to be complacent."

When looking for a solution Booths wanted one that would wrap around their operations rather than force them to work around the system. Andrew Rafferty was impressed by RELEX's technology and the company's attitude.

"Our initial impressions were that RELEX offers flexibility both in terms of their solution's adaptability and in their approach to working with partners" he says. "They offer a very sensibly priced pilot that minimises their clients' risk. It's just one of many signs they're committed to a successful outcome and that in turn gives me confidence we can improve both our performance and our bottom-line."

RELEX have already carried out a pre-study with Booths running their historic data through RELEX systems to demonstrate the potential gains. The pilot is due to begin in January.

"Booth's is an ideal partner for RELEX," says Tommi Ylinen, RELEX's Head of UK Operations. "Not only do they have a reputation for excellence but they're exactly the sort of company that we can help; they need to be as good as or better than their larger competitors, they need the best technology and it needs to match their budget."

"We've shown companies across Europe, typically turning over between £100M-£5Bn, that they can not only afford great systems to help optimise their supply chains - but that they simply can't afford not to!"

Notes to Editors:

About Booths

Booths is a family owned and operated independent supermarket with 29 stores across Lancashire, Yorkshire, Cumbria, Cheshire and Greater Manchester. Booths is committed to sourcing products locally and seasonally from the counties it serves, a fresh approach to retailing that has earned the company its deserved position as the UK's leading regional supermarket. Booths works hard to engage with the wider community and develop partnerships with local suppliers, producers, schools and like-minded organisations.


RELEX is Europe's fastest growing provider of supply chain systems, to retailers, distributors and manufacturers.

RELEX clients in 12 European countries have become more efficient and more profitable through our pioneering demand forecasting, inventory optimisation and actionable analytics. Their results speak for us with typical spoilage reductions of 40%, inventory 30% and on shelf availability at 98%+ they save tens of millions of pounds and improve their customer service.

Founded in 2005 by a group of leading logistics scientists from Helsinki University of Technology, Deloitte has named RELEX the fastest growing company in its field in Europe, the Middle East and Africa three years running. The first choice of retailers across much of Northern Europe RELEX employs around 65 people at its offices in London, Stockholm, Wiesbaden and its Helsinki headquarters.


For further information relating to Booths, please contact Jennifer Middleton at Lemon Zest on +44(0)1757-268283 or email [email protected].

For more information:

Marika Pirhonen, Marketing Director
Phone: +358-50-433-1003
Email: [email protected]

Jonathan Kent
[email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application del...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Y...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.