Welcome!

News Feed Item

Konica Minolta's Brand Movie "Made from ORIGAMI -- The Shape of Motivation" Now Available on YouTube

- Multifunction Printer Creates Office!? 1,744 Origami Works Adorn Space in Movie -

TOKYO, Jan. 31, 2014 /PRNewswire/ -- Konica Minolta, Inc. has produced a Web drama, "Made from ORIGAMI -- The Shape of Motivation," in which its multifunction printer gives shape to the ideas of clients through "origami," or the traditional Japanese art of paper folding. The drama will be put on YouTube (http://www.youtube.com/watch?v=N6B2ahCQStY).

(Photo: http://prw.kyodonews.jp/opn/release/201401317949/)

The drama is a brand movie featuring Konica Minolta's information equipment business, which offers multifunction machines/printers, software/peripheral equipment and solution services. It is part of the firm's project designed to embody its corporate message, "Giving Shape to Ideas."

In the Japanese market, Konica Minolta produced through the end of 2013 a "Konica Minolta Man" series, comprising three movies in which its multifunction printers take on human characters, to promote its brand name and to convey its message that it hopes to be of service to clients through "products" and "solutions." The series has recorded a total of more than 800,000 viewings on its YouTube channel. It is still very popular.

The latest product "Made from ORIGAMI --The Shape of Motivation" is Konica Minolta's new series designed primarily for overseas markets. Unlike in the "Konica Minolta Man" series, the new movie does not feature the fairy that hides in multifunction printers. Instead, by featuring the traditional Japanese art of origami which is very popular overseas and also by casually hinting at the presence of "Konica Minolta Man," it conveys the essential value of the company's services, which is to give shape to customers' ideas.

YouTube site where it can be accessed: http://www.youtube.com/watch?v=N6B2ahCQStY

Special site for the brand movie: http://konicaminolta.eng.mg/66a09
There are two Web dramas in the new series.

-- Synopsis of "Made from ORIGAMI -- The Shape of Motivation"
This is a Web drama whose theme is Konica Minolta's solution services.
The drama starts with a scene in which Konica Minolta's multifunction printer "bizhub" is brought to a protagonist -- standing in a completely blank space -- as a partner that gives shape to an "ideal office" he has in mind. The "bizhub" printer pours out numerous sheets of colorful paper. When these sheets of paper are put together, they take the shape of desks, chairs, pendant lights and other pieces of office furniture. At the end, even potted trees make their appearance. The movie shows how "bizhub" gives shape to the protagonist's dream of creating a nice, colorful office by featuring its strength, which is the capability to reproduce vivid colors.
You will see faces full of smiles in the finished office, and you can feel that the office has "come into place."

-- The production of the second drama, "Made from ORIGAMI -- The Shape of Appreciation," is now under way, based on the image of solutions and cloud-based services offered by Konica Minolta. It is scheduled to be put on YouTube around mid-February. The public is kindly invited to view it.

Episode during shooting
The story of an "ideal office," created by 1,744 origami works.
A total of 1,744 origami works are used in "the office made of origami," the main feature of this movie. It took a total of 60 days to make these origami works. How to fold the pieces of paper to make origami was instructed by Mr. Kazuo Kobayashi, director of the "Origami Hall," an establishment which has been working to spread the art of origami since its founding in 1858. He also oversaw the process of production.

-- Simultaneous release of movie on origami
With the release of this drama, a movie showing how to make origami will be released simultaneously. It will demonstrate how to make six different works of origami, including the "crane" featured in the drama.

These movies will help those who get interested in the art of origami thanks to the worldwide release of Konica Minolta's movie and who wish to actually try practicing it. The works range from the very basic to something more complicated, and the company really hopes that the public will try making them.

List of movies on how to practice paper folding

- Crane
- Lily
- Cocktail rose
- Card case
- Gift box
- Photo stand

About Konica Minolta
Under the communication message "Giving Shape to Ideas," Konica Minolta responds to the wishes and desires of people across the world with our incomparable creativity and technologies. Konica Minolta is a leading company in its core business of Business Technologies, including Business Solutions which improves office output environment and Production Printing which brings innovation to businesses and printing companies alike. Furthermore, Konica Minolta's proprietary technologies deliver advanced materials and equipment, such as high-performance film, optical devices and sensing equipment, to a broad industrial society and innovative diagnostic imaging solutions for today's networked healthcare operations. For more information, visit www.konicaminolta.com.

Contact:
Taiju Ozaki ([email protected])
Yuto Ajikata ([email protected])
Secreatariat of movie PR of Konica Minolta brand
Bilcom, Inc.
Tel: +81-3-5413-2432
Fax: +81-3-5413-2412


SOURCE Konica Minolta, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...