Welcome!

News Feed Item

Konica Minolta's Brand Movie "Made from ORIGAMI -- The Shape of Motivation" Now Available on YouTube

- Multifunction Printer Creates Office!? 1,744 Origami Works Adorn Space in Movie -

TOKYO, Jan. 31, 2014 /PRNewswire/ -- Konica Minolta, Inc. has produced a Web drama, "Made from ORIGAMI -- The Shape of Motivation," in which its multifunction printer gives shape to the ideas of clients through "origami," or the traditional Japanese art of paper folding. The drama will be put on YouTube (http://www.youtube.com/watch?v=N6B2ahCQStY).

(Photo: http://prw.kyodonews.jp/opn/release/201401317949/)

The drama is a brand movie featuring Konica Minolta's information equipment business, which offers multifunction machines/printers, software/peripheral equipment and solution services. It is part of the firm's project designed to embody its corporate message, "Giving Shape to Ideas."

In the Japanese market, Konica Minolta produced through the end of 2013 a "Konica Minolta Man" series, comprising three movies in which its multifunction printers take on human characters, to promote its brand name and to convey its message that it hopes to be of service to clients through "products" and "solutions." The series has recorded a total of more than 800,000 viewings on its YouTube channel. It is still very popular.

The latest product "Made from ORIGAMI --The Shape of Motivation" is Konica Minolta's new series designed primarily for overseas markets. Unlike in the "Konica Minolta Man" series, the new movie does not feature the fairy that hides in multifunction printers. Instead, by featuring the traditional Japanese art of origami which is very popular overseas and also by casually hinting at the presence of "Konica Minolta Man," it conveys the essential value of the company's services, which is to give shape to customers' ideas.

YouTube site where it can be accessed: http://www.youtube.com/watch?v=N6B2ahCQStY

Special site for the brand movie: http://konicaminolta.eng.mg/66a09
There are two Web dramas in the new series.

-- Synopsis of "Made from ORIGAMI -- The Shape of Motivation"
This is a Web drama whose theme is Konica Minolta's solution services.
The drama starts with a scene in which Konica Minolta's multifunction printer "bizhub" is brought to a protagonist -- standing in a completely blank space -- as a partner that gives shape to an "ideal office" he has in mind. The "bizhub" printer pours out numerous sheets of colorful paper. When these sheets of paper are put together, they take the shape of desks, chairs, pendant lights and other pieces of office furniture. At the end, even potted trees make their appearance. The movie shows how "bizhub" gives shape to the protagonist's dream of creating a nice, colorful office by featuring its strength, which is the capability to reproduce vivid colors.
You will see faces full of smiles in the finished office, and you can feel that the office has "come into place."

-- The production of the second drama, "Made from ORIGAMI -- The Shape of Appreciation," is now under way, based on the image of solutions and cloud-based services offered by Konica Minolta. It is scheduled to be put on YouTube around mid-February. The public is kindly invited to view it.

Episode during shooting
The story of an "ideal office," created by 1,744 origami works.
A total of 1,744 origami works are used in "the office made of origami," the main feature of this movie. It took a total of 60 days to make these origami works. How to fold the pieces of paper to make origami was instructed by Mr. Kazuo Kobayashi, director of the "Origami Hall," an establishment which has been working to spread the art of origami since its founding in 1858. He also oversaw the process of production.

-- Simultaneous release of movie on origami
With the release of this drama, a movie showing how to make origami will be released simultaneously. It will demonstrate how to make six different works of origami, including the "crane" featured in the drama.

These movies will help those who get interested in the art of origami thanks to the worldwide release of Konica Minolta's movie and who wish to actually try practicing it. The works range from the very basic to something more complicated, and the company really hopes that the public will try making them.

List of movies on how to practice paper folding

- Crane
- Lily
- Cocktail rose
- Card case
- Gift box
- Photo stand

About Konica Minolta
Under the communication message "Giving Shape to Ideas," Konica Minolta responds to the wishes and desires of people across the world with our incomparable creativity and technologies. Konica Minolta is a leading company in its core business of Business Technologies, including Business Solutions which improves office output environment and Production Printing which brings innovation to businesses and printing companies alike. Furthermore, Konica Minolta's proprietary technologies deliver advanced materials and equipment, such as high-performance film, optical devices and sensing equipment, to a broad industrial society and innovative diagnostic imaging solutions for today's networked healthcare operations. For more information, visit www.konicaminolta.com.

Contact:
Taiju Ozaki ([email protected])
Yuto Ajikata ([email protected])
Secreatariat of movie PR of Konica Minolta brand
Bilcom, Inc.
Tel: +81-3-5413-2432
Fax: +81-3-5413-2412


SOURCE Konica Minolta, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
Some people worry that OpenStack is more flash then substance; however, for many customers this could not be farther from the truth. No other technology equalizes the playing field between vendors while giving your internal teams better access than ever to infrastructure when they need it. In his session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will talk through some real-world OpenStack deployments and look into the ways this can benefit customers of all sizes....
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
FinTech is the sum of financial and technology, and it’s one of the fastest growing tech industries. Total global investments in FinTech almost reached $50 billion last year, but there is still a great deal of confusion over what it is and what it means – especially as it applies to retirement. Building financial startups is not simple, but with the right team, technology and an innovative approach it can be an extremely interesting domain to disrupt. FinTech heralds a financial revolution that...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
SYS-CON Events announced today that Addteq will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products an...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...