Welcome!

Blog Feed Post

Actian Helps Evernote Deliver on its Promise to Help Customers “Remember Everything”

Global Memory-Aid Giant Gains 5x Processing Power and Unlocks Value from Big Data Using High-Scalability Actian Software Platform

Redwood City, Calif.- January 30, 2014 -With more than 80 million users globally and growing, Evernote knows a thing or two about architecting for sustainable, rapid data proliferation. When the time came to do a complete redesign of its solution to handle data that was bursting at the seams - more than 40 billion rows of data in the primary table - Evernote implemented its big data analytics using the Actian columnar MPP database which, as Evernote CTO Dave Engberg notes in a blog, "excels at superfast ad-hoc queries."

"Evernote acts as a second brain to many of our users. They expect to be able to recall details from their accounts instantly anytime, anywhere and we depend on super-fast data retrieval to deliver that experience," says Engberg. "As we began our next-generation architecture, we focused on another value angle - being able to conduct meaningful analytics on accumulated data, including large-scale aggregate processing and calculation across many independent variables."

True to the spirit of innovation that pervades Evernote, Engberg's team completely reinvented their approach to analytics with a two-tier environment leveraging both Hadoop and the Actian Analytics Platform™. The Hadoop cluster, accessed via Hive, absorbs the rapidly accumulating log files, accommodating affordable, massive data storage and parallel batch processing jobs. The data, however, is cloned into the Actian analytics database for more complex, multifaceted analytics. There, as Engberg notes, "we're able to answer many types of questions much faster than we could with a brute-force crawl in Hive. We get a great performance boost with the Actian analytics database."

Evernote uses the Actian Analytics Platform for a range of analytics scenarios including company-wide reporting, ad hoc product and marketing analytics and business forecasting. The company directly loads data from external sources, such as payment processors, email marketing and A/B testing, and stores a summary of all Evernote log files from February 2008 to the present in the Actian analytics database. Evernote now runs more than 250 daily reports in less than two hours, a dramatic reduction from 12 hours formerly, while simultaneously supporting over 4,000 queries on a typical day from more than 50 users.

Evernote Director of Analytics Damon Cool notes, "With Actian, a query on a table with more than 25,000,000,000 rows takes less than three seconds to run. Because of this, we no longer have to limit ourselves to incremental dumps constrained by data size or performance. We've now got a completely modern analytics environment that is integral to making informed, real-time business decisions and will scale with our growing business."

"It's exciting to team with visionary industry leaders like Evernote to deliver hard-hitting enterprise deployments that deliver extreme performance, extreme scale and extreme agility," says Ashish Gupta, Actian Chief Marketing Officer and Senior Vice President of Business Development. "It's a time of massive upheaval in the industry, and deeply innovative companies that aggressively question traditional business and technology approaches will be the winners in Big Data 2.0. It's enormously rewarding to contribute to the success of winners like Evernote."

About Actian: Accelerating Big Data 2.0™
Actian transforms big data into business value for any organization - not just the privileged few. Actian provides transformational business value by delivering actionable insights into new sources of revenue, business opportunities, and ways of mitigating risk with high-performance in-database analytics complemented with extensive connectivity and data preparation. The 21st century software architecture of the Actian Analytics Platform delivers extreme performance on off-the-shelf hardware, overcoming key technical and economic barriers to broad adoption of big data. Actian also makes Hadoop enterprise-grade by providing high-performance ELT, visual design and SQL analytics on Hadoop without the need for MapReduce skills. Among tens of thousands of organizations using Actian are innovators using analytics for competitive advantage in industries like financial services, telecommunications, digital media, healthcare and retail. The company is headquartered in Silicon Valley and has offices worldwide. Stay connected with Actian Corporation at http://www.actian.com/ or on Facebook, Twitter and LinkedIn.

Actian, Actian Analytics Platform, Accelerating Big Data 2.0, ParAccel, Action Apps, and Ingres are trademarks of Actian Corporation and its subsidiaries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

# # #

Contact:
AxiCom for Actian
James Ward
+44 (0)20 8392 8076
[email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...