Welcome!

Blog Feed Post

Actian Helps Evernote Deliver on its Promise to Help Customers “Remember Everything”

Global Memory-Aid Giant Gains 5x Processing Power and Unlocks Value from Big Data Using High-Scalability Actian Software Platform

Redwood City, Calif.- January 30, 2014 -With more than 80 million users globally and growing, Evernote knows a thing or two about architecting for sustainable, rapid data proliferation. When the time came to do a complete redesign of its solution to handle data that was bursting at the seams - more than 40 billion rows of data in the primary table - Evernote implemented its big data analytics using the Actian columnar MPP database which, as Evernote CTO Dave Engberg notes in a blog, "excels at superfast ad-hoc queries."

"Evernote acts as a second brain to many of our users. They expect to be able to recall details from their accounts instantly anytime, anywhere and we depend on super-fast data retrieval to deliver that experience," says Engberg. "As we began our next-generation architecture, we focused on another value angle - being able to conduct meaningful analytics on accumulated data, including large-scale aggregate processing and calculation across many independent variables."

True to the spirit of innovation that pervades Evernote, Engberg's team completely reinvented their approach to analytics with a two-tier environment leveraging both Hadoop and the Actian Analytics Platform™. The Hadoop cluster, accessed via Hive, absorbs the rapidly accumulating log files, accommodating affordable, massive data storage and parallel batch processing jobs. The data, however, is cloned into the Actian analytics database for more complex, multifaceted analytics. There, as Engberg notes, "we're able to answer many types of questions much faster than we could with a brute-force crawl in Hive. We get a great performance boost with the Actian analytics database."

Evernote uses the Actian Analytics Platform for a range of analytics scenarios including company-wide reporting, ad hoc product and marketing analytics and business forecasting. The company directly loads data from external sources, such as payment processors, email marketing and A/B testing, and stores a summary of all Evernote log files from February 2008 to the present in the Actian analytics database. Evernote now runs more than 250 daily reports in less than two hours, a dramatic reduction from 12 hours formerly, while simultaneously supporting over 4,000 queries on a typical day from more than 50 users.

Evernote Director of Analytics Damon Cool notes, "With Actian, a query on a table with more than 25,000,000,000 rows takes less than three seconds to run. Because of this, we no longer have to limit ourselves to incremental dumps constrained by data size or performance. We've now got a completely modern analytics environment that is integral to making informed, real-time business decisions and will scale with our growing business."

"It's exciting to team with visionary industry leaders like Evernote to deliver hard-hitting enterprise deployments that deliver extreme performance, extreme scale and extreme agility," says Ashish Gupta, Actian Chief Marketing Officer and Senior Vice President of Business Development. "It's a time of massive upheaval in the industry, and deeply innovative companies that aggressively question traditional business and technology approaches will be the winners in Big Data 2.0. It's enormously rewarding to contribute to the success of winners like Evernote."

About Actian: Accelerating Big Data 2.0™
Actian transforms big data into business value for any organization - not just the privileged few. Actian provides transformational business value by delivering actionable insights into new sources of revenue, business opportunities, and ways of mitigating risk with high-performance in-database analytics complemented with extensive connectivity and data preparation. The 21st century software architecture of the Actian Analytics Platform delivers extreme performance on off-the-shelf hardware, overcoming key technical and economic barriers to broad adoption of big data. Actian also makes Hadoop enterprise-grade by providing high-performance ELT, visual design and SQL analytics on Hadoop without the need for MapReduce skills. Among tens of thousands of organizations using Actian are innovators using analytics for competitive advantage in industries like financial services, telecommunications, digital media, healthcare and retail. The company is headquartered in Silicon Valley and has offices worldwide. Stay connected with Actian Corporation at http://www.actian.com/ or on Facebook, Twitter and LinkedIn.

Actian, Actian Analytics Platform, Accelerating Big Data 2.0, ParAccel, Action Apps, and Ingres are trademarks of Actian Corporation and its subsidiaries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

# # #

Contact:
AxiCom for Actian
James Ward
+44 (0)20 8392 8076
[email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Pentaho has announced orchestration capabilities that streamline the entire machine learning workflow and enable teams of data scientists, engineers and analysts to train, tune, test and deploy predictive models. Pentaho’s Data Integration and analytics platform ends the ‘gridlock’ associated with machine learning by enabling smooth team collaboration, maximizing limited data science resources and putting predictive models to work on big data faster – regardless of use case, industry, or languag...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.