Welcome!

News Feed Item

Aruba Launches Ultimate Super Bar in NYC Championship Football Weekend

NEW YORK, Jan. 31, 2014 /PRNewswire/ -- While football stars Peyton Manning, Richard Sherman, Demaryius Thomas and Marshawn Lynch are busy gearing up for the big game, other top athletes and celebrities in the area are scoring their own super weekend. Lauded as the Ultimate Sand Bar Island with more than 20 toes-in-the-sand and floating dock dining experiences, Aruba has launched the Aruba Super Bar in NYC – giving A-listers like Deion Sanders, Joe Montana and Guy Fieri a taste of island life through a dynamic mixology and gifting experience inspired by Aruba's most epic adventures.

(Photo: http://photos.prnewswire.com/prnh/20140131/CL56655 )

"As the host of the top celebrity gift lounge, our goal is to capture the spirit of the weekend's sports craze by bringing Aruba's active side to life in an authentic and engaging way," said Ronella Tjin-Asjoe Croes, CEO of Aruba Tourism Authority (ATA).

Aruba boasts a diverse range of activities on every corner of the island, from beach tennis on the southwest coast's white-powder sands and horseback riding along the rugged and wild northern shore to stand-up paddle boarding in the secluded Spanish Lagoon.

With the help of famous island mixologist, A-J Tromp of White Modern Cuisine, celebrities can toast to a weekend of winning with one of five adventure-themed cocktails they'll personally create.

Featured cocktails include*:

  • Eagle Beach Bellini: With refreshing lemon rum infused with aged resposado tequila, this bubbly aperitif is as gorgeous as one of Aruba's breathtaking sunsets on Eagle Beach.
  • Mangel Haltorita: With zesty additions of basil, lemongrass and passion fruit, this margarita's flavors match the playful, vibrant nature of Mangel Halto Beach.
  • Hadicurari Windy Sour: The dichotomy between Aruba's constant trade wind breezes and still turquoise waters at Hadicurari inspires this intriguing sweet and sour scotch cocktail.
  • Guadirikiri Cave Cooler: This robust fusion of vodka and fruit is as compelling as the historic interiors of Aruba's Guadirikiri Caves.
  • Conchi Cosmo: This flirty and bold cosmopolitan brings to mind the lively waves pouring from the Caribbean sea into Conchi, Aruba's Natural Pool.

"Behind each beverage is a story – a story that is sure to resonate with our guests as they personally create their cocktails of choice," said Tromp.

Croes believes the chic ambiance of the Aruba Super Bar will equally captivate the celebrities. An epicurean melting pot, Aruba is home to 150+ restaurants influenced by the zesty flavors of the more than 90 nationalities represented on-island. The breezily sophisticated lounge is inspired by the island's collection of culinary hideaways, ideally situated on white-sand beaches or floating on docks above turquoise waters. Renowned for breathtaking sunset views, these venues make Aruba the Ultimate Sand Bar Island.

"Ultimately, we're giving our guests much more than gifts and drinks," said Croes. "We're offering an authentic taste of Aruba and more importantly, an open invitation to visit our One happy island. After all, SUPER stars shine brighter in Aruba."

Aruba Super Bar is an "Invite Only Event" for celebrities and media, 11 a.m. to 7 p.m., Jan. 30-31, and 3 to 7 p.m., Feb. 1, in the Gansevoort Meatpacking NYC. Submit invitation requests to [email protected].

*Cocktail recipes are featured on http://www.aruba.com/aruba-super-bar-drink-recipes. Follow @arubatourism and #ArubaSuperBar to engage with the celebrities during their Aruban mixology experience.   

About Aruba
As one of the most revisited destinations in the Caribbean, Aruba -- One happy island -- is an island of contradictions, where pristine turquoise waters collide against the desert-like terrain of the north shore; where peace and relaxation coexist with wild and rugged adventures; where Dutch influence meets American ease; and where a diverse history parallels a bright future. Nestled in the Southern Caribbean on the fringes of the hurricane belt, the island is just a two-and-a-half hour flight from Miami and a four-hour flight from New York City and also boasts year-round cooling trade winds and an average 82 degree temperature. Aruba offers beach lovers, adrenaline junkies, relaxation seekers and everyone in between a slice of paradise, including breathtaking beaches, a booming culinary scene, world famous festivals and events, exciting land and water activities, art galleries and museums, sumptuous spas, championships golf and exclusive shopping. With all-inclusive resorts, boutique hotels in charming Eagle Beach, high-rise branded hotels in Palm Beach or a cosmopolitan city hotel in Oranjestad, the island of contradictions provides the perfect getaway for first-time guests and loyal visitors. www.aruba.com.

SOURCE Aruba Tourism Authority

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.