Click here to close now.



Welcome!

News Feed Item

Aruba Launches Ultimate Super Bar in NYC Championship Football Weekend

NEW YORK, Jan. 31, 2014 /PRNewswire/ -- While football stars Peyton Manning, Richard Sherman, Demaryius Thomas and Marshawn Lynch are busy gearing up for the big game, other top athletes and celebrities in the area are scoring their own super weekend. Lauded as the Ultimate Sand Bar Island with more than 20 toes-in-the-sand and floating dock dining experiences, Aruba has launched the Aruba Super Bar in NYC – giving A-listers like Deion Sanders, Joe Montana and Guy Fieri a taste of island life through a dynamic mixology and gifting experience inspired by Aruba's most epic adventures.

(Photo: http://photos.prnewswire.com/prnh/20140131/CL56655 )

"As the host of the top celebrity gift lounge, our goal is to capture the spirit of the weekend's sports craze by bringing Aruba's active side to life in an authentic and engaging way," said Ronella Tjin-Asjoe Croes, CEO of Aruba Tourism Authority (ATA).

Aruba boasts a diverse range of activities on every corner of the island, from beach tennis on the southwest coast's white-powder sands and horseback riding along the rugged and wild northern shore to stand-up paddle boarding in the secluded Spanish Lagoon.

With the help of famous island mixologist, A-J Tromp of White Modern Cuisine, celebrities can toast to a weekend of winning with one of five adventure-themed cocktails they'll personally create.

Featured cocktails include*:

  • Eagle Beach Bellini: With refreshing lemon rum infused with aged resposado tequila, this bubbly aperitif is as gorgeous as one of Aruba's breathtaking sunsets on Eagle Beach.
  • Mangel Haltorita: With zesty additions of basil, lemongrass and passion fruit, this margarita's flavors match the playful, vibrant nature of Mangel Halto Beach.
  • Hadicurari Windy Sour: The dichotomy between Aruba's constant trade wind breezes and still turquoise waters at Hadicurari inspires this intriguing sweet and sour scotch cocktail.
  • Guadirikiri Cave Cooler: This robust fusion of vodka and fruit is as compelling as the historic interiors of Aruba's Guadirikiri Caves.
  • Conchi Cosmo: This flirty and bold cosmopolitan brings to mind the lively waves pouring from the Caribbean sea into Conchi, Aruba's Natural Pool.

"Behind each beverage is a story – a story that is sure to resonate with our guests as they personally create their cocktails of choice," said Tromp.

Croes believes the chic ambiance of the Aruba Super Bar will equally captivate the celebrities. An epicurean melting pot, Aruba is home to 150+ restaurants influenced by the zesty flavors of the more than 90 nationalities represented on-island. The breezily sophisticated lounge is inspired by the island's collection of culinary hideaways, ideally situated on white-sand beaches or floating on docks above turquoise waters. Renowned for breathtaking sunset views, these venues make Aruba the Ultimate Sand Bar Island.

"Ultimately, we're giving our guests much more than gifts and drinks," said Croes. "We're offering an authentic taste of Aruba and more importantly, an open invitation to visit our One happy island. After all, SUPER stars shine brighter in Aruba."

Aruba Super Bar is an "Invite Only Event" for celebrities and media, 11 a.m. to 7 p.m., Jan. 30-31, and 3 to 7 p.m., Feb. 1, in the Gansevoort Meatpacking NYC. Submit invitation requests to [email protected].

*Cocktail recipes are featured on http://www.aruba.com/aruba-super-bar-drink-recipes. Follow @arubatourism and #ArubaSuperBar to engage with the celebrities during their Aruban mixology experience.   

About Aruba
As one of the most revisited destinations in the Caribbean, Aruba -- One happy island -- is an island of contradictions, where pristine turquoise waters collide against the desert-like terrain of the north shore; where peace and relaxation coexist with wild and rugged adventures; where Dutch influence meets American ease; and where a diverse history parallels a bright future. Nestled in the Southern Caribbean on the fringes of the hurricane belt, the island is just a two-and-a-half hour flight from Miami and a four-hour flight from New York City and also boasts year-round cooling trade winds and an average 82 degree temperature. Aruba offers beach lovers, adrenaline junkies, relaxation seekers and everyone in between a slice of paradise, including breathtaking beaches, a booming culinary scene, world famous festivals and events, exciting land and water activities, art galleries and museums, sumptuous spas, championships golf and exclusive shopping. With all-inclusive resorts, boutique hotels in charming Eagle Beach, high-rise branded hotels in Palm Beach or a cosmopolitan city hotel in Oranjestad, the island of contradictions provides the perfect getaway for first-time guests and loyal visitors. www.aruba.com.

SOURCE Aruba Tourism Authority

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...