Welcome!

News Feed Item

Aruba Launches Ultimate Super Bar in NYC Championship Football Weekend

NEW YORK, Jan. 31, 2014 /PRNewswire/ -- While football stars Peyton Manning, Richard Sherman, Demaryius Thomas and Marshawn Lynch are busy gearing up for the big game, other top athletes and celebrities in the area are scoring their own super weekend. Lauded as the Ultimate Sand Bar Island with more than 20 toes-in-the-sand and floating dock dining experiences, Aruba has launched the Aruba Super Bar in NYC – giving A-listers like Deion Sanders, Joe Montana and Guy Fieri a taste of island life through a dynamic mixology and gifting experience inspired by Aruba's most epic adventures.

(Photo: http://photos.prnewswire.com/prnh/20140131/CL56655 )

"As the host of the top celebrity gift lounge, our goal is to capture the spirit of the weekend's sports craze by bringing Aruba's active side to life in an authentic and engaging way," said Ronella Tjin-Asjoe Croes, CEO of Aruba Tourism Authority (ATA).

Aruba boasts a diverse range of activities on every corner of the island, from beach tennis on the southwest coast's white-powder sands and horseback riding along the rugged and wild northern shore to stand-up paddle boarding in the secluded Spanish Lagoon.

With the help of famous island mixologist, A-J Tromp of White Modern Cuisine, celebrities can toast to a weekend of winning with one of five adventure-themed cocktails they'll personally create.

Featured cocktails include*:

  • Eagle Beach Bellini: With refreshing lemon rum infused with aged resposado tequila, this bubbly aperitif is as gorgeous as one of Aruba's breathtaking sunsets on Eagle Beach.
  • Mangel Haltorita: With zesty additions of basil, lemongrass and passion fruit, this margarita's flavors match the playful, vibrant nature of Mangel Halto Beach.
  • Hadicurari Windy Sour: The dichotomy between Aruba's constant trade wind breezes and still turquoise waters at Hadicurari inspires this intriguing sweet and sour scotch cocktail.
  • Guadirikiri Cave Cooler: This robust fusion of vodka and fruit is as compelling as the historic interiors of Aruba's Guadirikiri Caves.
  • Conchi Cosmo: This flirty and bold cosmopolitan brings to mind the lively waves pouring from the Caribbean sea into Conchi, Aruba's Natural Pool.

"Behind each beverage is a story – a story that is sure to resonate with our guests as they personally create their cocktails of choice," said Tromp.

Croes believes the chic ambiance of the Aruba Super Bar will equally captivate the celebrities. An epicurean melting pot, Aruba is home to 150+ restaurants influenced by the zesty flavors of the more than 90 nationalities represented on-island. The breezily sophisticated lounge is inspired by the island's collection of culinary hideaways, ideally situated on white-sand beaches or floating on docks above turquoise waters. Renowned for breathtaking sunset views, these venues make Aruba the Ultimate Sand Bar Island.

"Ultimately, we're giving our guests much more than gifts and drinks," said Croes. "We're offering an authentic taste of Aruba and more importantly, an open invitation to visit our One happy island. After all, SUPER stars shine brighter in Aruba."

Aruba Super Bar is an "Invite Only Event" for celebrities and media, 11 a.m. to 7 p.m., Jan. 30-31, and 3 to 7 p.m., Feb. 1, in the Gansevoort Meatpacking NYC. Submit invitation requests to [email protected].

*Cocktail recipes are featured on http://www.aruba.com/aruba-super-bar-drink-recipes. Follow @arubatourism and #ArubaSuperBar to engage with the celebrities during their Aruban mixology experience.   

About Aruba
As one of the most revisited destinations in the Caribbean, Aruba -- One happy island -- is an island of contradictions, where pristine turquoise waters collide against the desert-like terrain of the north shore; where peace and relaxation coexist with wild and rugged adventures; where Dutch influence meets American ease; and where a diverse history parallels a bright future. Nestled in the Southern Caribbean on the fringes of the hurricane belt, the island is just a two-and-a-half hour flight from Miami and a four-hour flight from New York City and also boasts year-round cooling trade winds and an average 82 degree temperature. Aruba offers beach lovers, adrenaline junkies, relaxation seekers and everyone in between a slice of paradise, including breathtaking beaches, a booming culinary scene, world famous festivals and events, exciting land and water activities, art galleries and museums, sumptuous spas, championships golf and exclusive shopping. With all-inclusive resorts, boutique hotels in charming Eagle Beach, high-rise branded hotels in Palm Beach or a cosmopolitan city hotel in Oranjestad, the island of contradictions provides the perfect getaway for first-time guests and loyal visitors. www.aruba.com.

SOURCE Aruba Tourism Authority

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...