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News Feed Item Teams Up with Industry Insiders James Pecis and Romy Soleimani for New York Fashion Week

The master hair stylist and renowned makeup artist create exclusive real-time content for beauty fans.

BELLEVUE, Wash. and NEW YORK, Jan. 31, 2014 /PRNewswire/ --®, a division of, inc., is excited to be backstage again this season with some of the most anticipated shows for New York Fashion Week, FALL WINTER 2014.  With hair brands T3, Alterna, and Phyto; makeup from Kevyn Aucoin; skin care from Boots No. 7, Arcona, and Jurlique; and nail brands Deborah Lippmann and butter LONDON, the online retailer is able to showcase a broad assortment of top-selling products.  Two of the beauty industry's top talents will give fans exclusive insider glimpses backstage and on the runway through and in social channels.


This February, is the exclusive partner of master hair stylist James Pecis.  The acclaimed stylist is working with the prestige retailer to send inspired hair looks down the runway at ten fashion shows in New York City.  From mood boards and fun photos to step-by-step demonstrations and video tutorials, Pecis will give an insider's view on developing hair trends and must-have styling products.  For streaming updates of Pecis backstage, beauty fans can visit every day during New York Fashion Week from February 5th through February 12th

Beauty Editor-at-Large Romy Soleimani will also be backstage at Fashion week this season, leading makeup teams from Kevyn Aucoin for renowned designers Milly and Lela Rose.  Soleimani will update her blog for, Beauty Close Up with recaps of her favorite looks and a list of her fashion week essentials.  Finally, the editorial and celebrity makeup artist will host a Twitter party for beauty fans on Wednesday, February 12th at 1:00 p.m. EST to recap her favorite looks from New York Fashion Week.  Followers can tune in and ask their questions at

Pecis and Soleimani will combine forces backstage at Honor NYC. will be livestreaming to give fans a real time look at the creation of the beauty look.  Performer and director Sarah Sophie Flicker will host the livestream beginning around 6:00 p.m. EST and conduct interviews with Pecis, Soleimani, nail pro Deborah Lippmann and more.  Livestreaming will also take place backstage at Lela Rose on Sunday, February 9th around 10:00 a.m. EST.  Both livestream shows can be viewed on

About® – The World of Beauty Online®, Inc., a division of, inc. is a leading online destination for prestige beauty products. The web store provides a highly personalized shopping experience and offers more than 350 brands from widely recognized to niche, hard-to-find products.

For 15 years, has been a leading online provider of health, beauty, and vision products. Shop a great assortment of more than 80,000 items ranging from everyday basics to hard-to-find favorites. With competitive prices, unique categories and free shipping for orders over $35 all in one convenient location, the drugstore.comweb store is truly the uncommon drugstore®.

About James Pecis
Originally from northern California, James Pecis knew at a young age that styling and cutting hair was to be his platform for creativity. After apprenticing in San Francisco, he moved to NYC to join the Bumble and bumble team where he continued his training in cutting and styling.  James began his travels by working on the New York, London, Milan and Paris shows, James quickly made a strong presence in New York but full of inspiration and ready for a new challenge, he moved to London to further his session work and now continues to split his time between the two cities.  2011 saw James win the title of 'Session stylist of the year' at the fashion industry's prestigious Creative head awards hosted by Runway magazine. This saw James's session work reach new heights and in February 2012 he made French Vogue history by becoming the first session stylist to work on an entire issue of the magazine.   Equally strong in both men and women's hair, James continues to love taking part in the creative process of working with a team to produce lasting images. James regularly collaborates with Inez and Vinoodh, Mario Sorrenti, Craig McDean, Patrick Demarchelier, Mikael Jansson, Mario Testino, and Mert Alas & Marcus Piggott.

About Romy Soleimani
Romy Soleimani is renowned for her trademark gorgeous, glowing skin. In addition to her refined technical skill in creating a perfect canvas, she is also known for introducing unexpected elements of color. After initially being approached to work on a shoot with Steven Klein, Romy continues to collaborate with the most highly regarded and respected talents, magazines, and brands in the industry. Romy contributes to the pages of American, French and Italian Vogue, Harper's Bazaar, Allure, Vanity Fair and V. She works with celebrated photographers such as Peter Lindbergh, Patrick Demarchelier, Norman Jean Roy, Michael Thompson, Daniel Jackson, Cedric Buchet, and Lachlan Bailey. She also collaborates with designers on runway shows ranging from Thakoon, Jason Wu, Band of Outsiders, Karen Walker and VPL to Nina Ricci, Bill Blass, Carlos Miele, Naeem Khan, Milly, and Rebecca Taylor. Her trademark skin and mastery of color invite advertising and celebrity clients alike. She has worked on campaigns for Almay, Covergirl, Redken, Narciso Rodriguez, Donna Karan, St. John, Elie Tahari, Lacoste, BCBG, Club Monaco, and Tory Burch. Romy's celebrity clientele include Demi Moore, Liv Tyler, Rihanna, Kate Hudson, Elizabeth Banks, Rachel McAdams, Diane Kruger, Maggie Gyllenhaal, Ashley Green, Sofia Vergara, and Keri Washington.


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